final sas pitch
TRANSCRIPT
AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
“nitty gritty”
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dynamics
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“supermarkets see it all”
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-BIRTHDAY CARDS
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-BIRTHDAY CARDS
-GRADUATION PRESENTS
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-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
-BREAK UP FLOWERS
AMY TYLER
what do the customers really want?
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1. overhear arguments
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2. fun
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AMY TYLER
young
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young old
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young old decisive
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young old decisive
indecisive
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young old decisive
indecisive dieter
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young old decisive
indecisive dieter indulgers
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1.mature trolly
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old
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-support for walking
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-support for walking
-lightweight; easy to push
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-support for walking
-lightweight; easy to push
-glasses to help vision and difficulty seeing the products
AMY TYLER
AMY TYLER
2.decisive trolly
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decisive {IN A HURRY}
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-flag for high visibity
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-flag for high visibity
-lightweight wheels for high speeds
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-flag for high visibity
-lightweight wheels for high speeds
-sat nav for easy navigation to products
AMY TYLER
AMY TYLER
3.indulging trolly
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indulgers
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-lightweight wheels so its easy to push
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-lightweight wheels so its easy to push
-massive basket for easy filling
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-lightweight wheels so its easy to push
-massive basket for easy filling
-longer handles for tummy room
AMY TYLER
AMY TYLER
4.dieters trolly
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DIETER
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-heavy wheels for a workout on the shop
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
-small basket to resist temptation
AMY TYLER
AMY TYLER
#sas14