final sbrva for instant etraining

7/30/2019 FINAL SBRVA for Instant eTraining

1/28

TEAM 7 (AKA: THE OVERACHIEVERS)

B2B Social Media Strategy Implementation

forSocial Butterfly RVA

TAMMY SHACKELFORDANNE MOORE

CATHERINE KARGASMICHAEL MITOV


2/28


Providing innovativesocial media andinteractive solutions to

small and medium-sized organizations


3/28


Social Media Objectives

Increase Visibility

Drive Prospects to

Website

Generate Leads

Improved SEO throughBlogging, Tweeting,Facebook and PinterestPostings

Blogging, Tweeting,Facebook and PinterestPostings

Monthly newsletter to emailcontact list using icontact.

2013 2014 2015 2016 2017

$100,000

$250,000

$450,000

$700,000

$900,000

Annual Revenue Project ions

ST goalsWebsite: hits x2FB: likes x2Twitter: followers x5LinkedIn: Connections x2

ST goals5-6 serious leads1 client ($5K)


4/28


Customer Conversion

SOLUTIONSCase studies of successthrough SM marketing

for small business

NEED - LATENTPAIN

Connect with potentialclients through interactiveblogs, community training,

webinars

AWARENESSOnline presence throughWebsite , SM Marketing

and Traditional PR

LEAD / SALEContact form on websitefor prospective clients

Follow up withpersonalized email andphone call

$


5/28


Goals & ObjectivesEstablish online social media presence

Website Tweak website to optimize for search engines

Integrate other social media platforms

Position business as a solution to business needs

Develop Blog & PR content calendar

Facebook

Increase number of fans by 25%

Promote posts that will highlight business accomplishments

Utilize Aps to capture email addresses

Twitter

Follow industry influencers

Increase number of followers by 25%

Link followers to web page

Pinterest

Set up page with 4 boards

Link to pins from other social media platforms


6/28


Goals & Objectives

Establish Social Butterfly RVA as a resource for SMEs & Non-

profits

LinkedIn

Update Founders profile

Create business page

Run LinkedIn Ad to generate client leads

Join Groups that are potential sources of leads and interact within group

Manta

Set up business account

Slideshare

Create business page

Post slides of Dale Carnegie presentation

Youtube

Create account

Create channel with videos that would be a great resource for clients


7/28


8/28


Active on numerous platforms (FB, Twitter,Google+, LinkedIn, Pinterest, Blogs)

Combining SM services with non-SMmarketing services

Training & speaking engagements are key Visibility Expertise

Face to face contact & discussion with prospects

Firms generally built on reputation of keymember of personnel (founder)

Lessons Learned from Competition


9/28


SM is relatively new and not an areaofexpertise for most SMEs(prospective client base)

SM is perceived as time-consuming

Inadequatestaffing and time tomanage SM internally

Fear of potential business loss bynot having a SM presence

Points of Pain


10/28


Using Social Mention, Google Keywords Tooland SimplyMeasured, developedkeywords/terms

Top 3 keywords/terms that were incorporated

on website and used extensively in allplatforms: Social media

Public relations

Social mediamarketing

Rank Exact Match Keyword Competition

Local Monthly

Searches

Ranking

Formula1 "social media" 0.42 1220000 512,4002 "public relations" 0.28 450000 126,0003 "social media marketing" 0.61 135000 82,350

"social media strategy" 0.69 12100 8,349"social media management" 0.95 12100 11,495"website maintenance" 0.75 6600 4,950"social media consultant" 0.86 5400 4,644"social media campaign" 0.76 5400 4,104"social media for business" 0.88 3600 3,168"social media plan" 0.67 3600 2,412"social media marketing services 0.92 2400 2,208"social media marketing agency" 0.94 1600 1,504"e-communication" 0.06 480 29


11/28


Facebook app integration with Blog,Pinterest, Twitter, eNewsletters (FB streamin the website widget)

Blog automation: Autopublish to Twitter andAutodisplay in FB

Twitter automation: Display Twitter streamin Facebook

Pinterest Automation: Display Pinterest inFacebook app

Implementation ofHootSuite to facilitate

scheduling and tracking Twitterfeed.com to connect blog with

Twitter, Facebook & LinkedIn

Interlinking Platform Strategy


12/28


13/28


Editorial Calendar


14/28


15/28



16/28



17/28



18/28



19/28



20/28



21/28



22/28



23/28


PR Activities


24/28


Measurement: Website


25/28


Measurement: Facebook & Twitter


26/28


Exceeding Our Objectives

Objective Result

Visits to website Double hits 1710 hits: >300% increase

Facebook Increase likes by 100% 103 likes: >400% increase

Twitter Increase followers 5-fold 30 followers: 1500% increase

LinkedIn Double connections 150 connections: 750% increase

Pinterest Create presence toexplore platform

3 visitors

Generate leads 5 serious leads > 15 serious leadsSales 1 client

$5,000 revenues Drumroll please


27/28


6 clients representing a revenue streamexceeding $50,000

Several leads in the pipeline

> 1 client:source ofprospects

Social Media

$


28/28


Special thanks from our team to yours

Bob TripathiLisa BuyerScerina Ferron

final sbrva for instant etraining

Documents