final service mkt
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Submitted by
Goldy Gupta
Ravi Bagdi
Richa Malik
Rinky Khandelwal
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5/4/2012 2ESPERTO GROUP
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The service factory concept is offered as a
means for assisting the boutique inbecoming more competitive in theirincreasingly harsh environment.
5/4/2012 3ESPERTO GROUP
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First, the economy has shifted from anindustrial to a post- industrial service economy.
Second, the service industry can serve as a
role model for the boutique. Third, service has emerged as a crucial
strategic weapon in the manufacturingenvironment.
5/4/2012 4ESPERTO GROUP
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In boutique, there is a tendency to identifyfour elements of an effective servicefactory. They are:-
Cost, Quality,
Flexibility &
Dependability
5/4/2012 5ESPERTO GROUP
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By Questionnaire survey (sample size 80)
Focus Group Discussion (3 groups)
Live Case Study (6 Fashion boutiques)
5/4/2012 6ESPERTO GROUP
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Demographics Age
5/4/2012 7ESPERTO GROUP
20-2535%
25-3025%
30-3524%
35-40
10%
Above 406%
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Male
40%
Female60%
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05
10
15
20
25
30
Businessman Services Students Housewifes Others
Sample
Occupation
Graph
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0
5
10
15
20
25
30
Less than 10000 10000-15000 15000-20000 Above 20000
Sample
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Looking cool and hip53%
Looking sober andmature
15%
Conformability30%
A way to express myinner self
2%
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Cotton25%
Lycra21%Jeans
27%
Linen19%
Other8%
5/4/2012 12ESPERTO GROUP
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30
15
10
25
Super marketsand Shopping
malls
Designerboutiques
Fashion shows& Exhibitions
Branded retailoutlets
Sample
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5/4/2012 ESPERTO GROUP 14
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Nishant - Logo must be there for a particular boutiquebecause Logo is the thing which shows the uniqueness of abrand and easily recognized. Boutiques in our city are wellestablished but they dont have something related to in thissection.
NatashaA boutique saloon must have an Website whichinclude all necessary information related to their Products,Clients, Contacts etc. They must put their location on googlemaps which is convenient for customers.
Siddhi Must have an strong Advertising. They doadvertising but not up to high level which is mustrequired.
5/4/2012 15ESPERTO GROUP
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MONSOON The Designer Shop
SAPOORNA STYLERS
ELAN The Fashion Store
VIRTUES
SHYAMAL & BHUMIKA
ESSENCE
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5/4/2012 ESPERTO GROUP 17
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Location- Gulbai Tekra
Owner-Datta Shelet
Products is really generous which starts from
Rs500 to a certain limit Brand which excels in their tailoring products
Problem of Public Relation has never affected
them.
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Location- Gulbai Tekra Owner- Jinal Bhai Basically from Surat Specialize in both type of categories of Men and
Women. In raw material section they dont face specific
problems owing to the fact that they have theirown manufacturing unit in Surat. Same situationoccurs in labour section also as they havemaintained large man power over there.
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Location- Gulbai Tekra
Owner- Roopal Shodan
Customers are Elite class & NRI
Their product generally starts from Rs 15,000 inexclusive collection category and 5000 innormal category.
they have their own tailor section and theyimport raw materials. They have huge labourtask force.
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Owner-Viral Parikh
Locaton- Panjrapole crossroad
Specialize in more Bridal rather than other
collections. Products starts from Rs 25, 000
They import raw materials from a reputed
firm. They are way ahead of any other boutiques in
ahmedabad.
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Owner Dhruvika Mehta
Location Mithakhali crossing
This store is all about one stop for shopping
because they are dealing with designer clothes,fashionable bags, Accessories , normalcollections etc. Their ranges start normallyfrom Rs2000- Rs 3000.
They are outsourcing everything like Designer,Manpower, and Tailor etc.
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Owner Devang Shah
Location- Mithakhali crossing
International brand name
The products are available here is VeryExclusive. Even normal dupattas are startingfrom Rs 20000.
Popular for its design sticwork, ambience, goodlocation etc.
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Formation of multiple production units asrequired.
Install new technology.
Train factory personnel. System of feedback from the customer.
Allow customers to visit the plant.
Integrate manufacturing into the designer'smanagement role.
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Must have excellent margins Must be easy to sell Must have the 4 Capitals:
Intellectual Capital,
Financial Capital,Human Capital &Brand Capital
Must be able to maintain ongoing competitive advantage Must have quality customers
Must have longevity of the industry Must provide for the owners graceful exit Must avoid pitfalls
5/4/2012 26ESPERTO GROUP
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5/4/2012 27ESPERTO GROUP