final slide for eaw

7/30/2019 Final Slide for eaw

1/19

ATTITUDINAL AND CONSUMER

ACCEPTANCE OF ISLAMIC BANKING

SYSTEM IN MALAYSIA AMONG MUSLIMS

AND NON-MUSLIMS

Mohad Akhbar B. Mohad Hazali

0834487

Section 6


2/19

Introduction

Statement of Problem

more than half non- Islamic consumer hadgood experience with Islamic banking

services.

However, not all non-muslims fully understood

the clear concepts of Islamic banking product

and services.


3/19

Research Objectives

The objectives of this study are to:

investigate non-muslims inclination

towards Islamic bankingexamine the muslimsand non muslims

understandings and awareness towards

Islamic banking products and services.


4/19

Research Questions

Are the non-muslims in Malaysia aware of

Islamic banking products and services?

What are the perceptions of non-muslims

and muslims in Malaysia towards Islamic

banking?


5/19

Literature Review

the Islamic banking system difference acceptance

among variance age level of people which have

different account system and financial situation

stated by khattak and rehman (2010).


6/19

Literature Review

Its stated that religion will affect the awareness

and acceptance in understand the concept of

Islamic banking product and services (Run and

yeo, 2009). there is a way or possibilities that the

conventional banking system can be improve

and enhance with the basis of Islamic banking

stated by Warde (2000).


7/19

Literature Review

muslims are passive consumers to

technology and assume technology from

western as threat (Ahmad, 2001).


8/19

Methodology

Population sample:

30 Customers

Consist of 15 muslims and 15 non-muslims


9/19

Methodology

Research Instruments

Questionnaire-demographic information,

question related to research questions,MCQ, Likert scale, adapted from previous

studies


10/19

Methodology

Data Collection Procedure

Distributed manually to the respondents

Nearest bank branches in gombak

Data Analysis

Descriptive analysis


11/19

Findings

RQ1:Are the non-muslims in Malaysia aware of

Islamic banking products and services?

Awareness


12/19

Level of Understanding


13/19

Islamic Banking Product and Services


14/19

RQ2:What are the perceptions of non-muslims and

muslims in Malaysia towards Islamic banking?


15/19

Perception on Disadvantage with Islamic

Banking


16/19

Discussion

In order to create effective marketing strategies to Muslims,

faithfulness to Islamic syariah remain is the main core

motivator for Muslims to use Islamic banking (Metawa and

Almossawi (1998), Naser Ali et al. (1999), Bley and Kuehn(2004) and Mohd Osman et al. (2009)

In Loos (2010) study shows 100% of Muslim respondents

agree that Islamic banking does not conflict with theirreligious belief but only over two-thirds of non-Muslims

agreed Islamic banking does not conflict with their religious

belief


17/19

Conclusion

The level of attitudinal and awareness towards Islamic

banking is considered as high however the level of

understanding is just at moderate level

As for perception, it is varied among the respondents:

awareness

understanding

perception


18/19

.:Thank You:.


19/19

Question and Answer Session

final slide for eaw

Documents