final spices

7/31/2019 Final Spices

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SPICES IN USA


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Company profile

MILIND CHAVAN 10

AARTI GAJUL 16

ROHIT PADALKAR 30 SONAM PANSARE 33

ANKITA PATIL 34


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ABOUT US Established in 2005 a private limited company

Based in Mumbai with annual turnover of INR 40 million

Manufacturer and supplier of spices and blended spices

We offer superior quality products


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ABOUT USA Name : United States of America

Population of usa: 2012 estimate 313,064,000

Type of government: Federal presidential constitutionalrepublic

President: Barack Obama

Capital Washington, D.C.

Area 9,826,675 km2

Currency United States dollar ($) (USD)


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Continued Major languages English official

Major religion Christian

Main exports industrial supplies, production machinery, motorvehicles and parts,

GNI per capita $14.64 Trillion PPP dollars

GDP (PPP) $15.065 trillion

Internet domain .us


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DEMOGRAPHIC

As of 2012, the United States has a total resident population of313,014,000, making it the third most populous country in the

world

There were 155.6 million females in the United States in 2009.

The number of males was 151.4 million The United States has dozens of major cities, including 8 of the

60 globalcities

Race and ethnicity

The standard of living in the United States is one of the top 20in the world by the standards economists use as measures of

standards of living


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POLITICAL The United States is a federal constitutional republic.

The executive branch is headed by the President and is

independent of the legislature.

Two political parties, the Democratic Party and the Republican

Party

There are major differences between the political system of the

United States and that of most other developed democracies

State government

Local government

Elections


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ECONOMICAL The economy of the United States is the world's largest

national economy.

largest GDP in the world $14.3 trillion.

The economy of the United States is a mixed economy

The country remains the world's largest manufacturer

About 60% of the global currency reserves has been invested in

the United States dollar Foreign investments made in the United States total almost

$2.4 trillion, which is more than twice that of any other

country.


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SOCIAL/ CULTURAL

ENVIRONMENT The culture of the United States is a Western culture originally

influenced by European cultures.

Languages

Religion

Education

Race and ancestry

Cuisine Social class and work


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TECHNOLOGICAL The country remains the world's largest manufacturer,

representing a fifth of the global manufacturing output.

Maturity of technology, competing technological

developments, research funding, technology legislation, new

discoveries Information technology, internet, global and local

communications

Technology access, licensing, patents, potential innovation,

replacement technology/solutions, inventions, research,intellectual property issues, advances in manufacturing

Transportation, energy uses/sources/fuels,

associated/dependent technologies, rates of obsolescence,

waste removal/recycling


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LEGAL Common law system based judicial review of legislative acts.

ASTA:American Spices Trade Association.

FDA: Food and Drug Administration.


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ENVIRONMENT OF USA The environment of the United States comprises diverse

biota's, climates, and geologies.

The U.S. climate is temperate in most areas

United states Environmental Protection Agency


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IMPORT PROCEDURES Importing Food Products into the United States

-Import Program

-Prior Notice of Imported Foods

-Food Facility Registration

-Acidified & Low-Acid Canned Foods

-Food Safety


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MODES OF ENTRY Import Licenses

Licensing:-

An international licensing agreement allows foreign firms,

either exclusively or non-exclusively to manufacture aproprietors product for a fixed term in a specific market.

in this foreign market entry mode, a licensor in the home

country makes limited rights or resources available to the

licensee in the host country.

The rights or resources may include patents, trademarks,

managerial skills, technology, and others that can make

it possible for the licensee to manufacture and sell in the

host country


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Product mix


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PRODUCT

ALL PURPOSE VEG SPRINKLE CLASSICS

Garam Masala

Kitchen King Sabji Masala

Royal Garam Masala

Shahi Biryani Masala

Pav Bhaji Masala

Sambhar Masala Chhole Masala

Chaat Masala

Pani Puri Masala

Tea Masalz


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Continued.

BASIC SPICES NON-VEG PLATTER

Kashmiri Chilli Powder

Black Pepper Powder

Dry Ginger Powder

Turmeric Powder

Coriander Powder

White Pepper Powder

Cumin Powder Kasuri Methi

Saffron

Hing Powder

Chicken Masala

Fish Curry Masala Meat Masala

Royal Garam Masala

Tandoori Chicken Masala

Egg Curry Masala


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PRICING Competitive pricing strategy

The price charged for products is set artificially Moderate in

order to gain market share. Once this is achieved, the price is

increased.

product prices

Type Size Amount

ALL PURPOSE VEG 3.25oz(100gm),

7.50oz(200gm)

US$3.75,

US$7.50

SPRINKLE CLASSICS 3.25oz(100gm) US$3.50

BASIC SPICES 3.25oz(100gm),

7.50oz(200gm)

US$3.75

US$7.50

NON-VEG PLATTER 3.25oz(100gm) US$3.50


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PLACE

Washington, New York, New Jersey, Chicago, Dallas


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DISTRIBUTION CHANNEL Manufacturer

Distributor

Wholesaler

Retailer

Consumer


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PROMOTION MIX AdvertisingPrint Media

Electronic media

Out door mediahoarding and poster

Sales Promotion

Free sample

Trade Promotion

Credit terms

Attractive incentives

Dealer discount

FLOW CHART OF SPICES PRODUCTION PROCESS


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FLOW CHART OF SPICES PRODUCTION PROCESS

PURCHASE OFRAW MATERIAL

STOCK

CLEANINGPROCESS

ROASTINGPOWDER

MIXING INBLENDER

POWSERING INPULVEREIZER

PACKING


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QUALITY STANDARD &

CERTIFICATES

ISO 22000-2005(Food & Safety Management)

ISO 9001-2008(Quality Management System)

AGMARK


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PACKAGING Effective packaging

The increased shelf

The attractive and colorful packaging

packaging's materials

The labels give all pertinent information


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LOGISTIC Outsourcing logistics from Spice Logistics Private Limited

Spice Logistics offers proficient and consistent services in the

field of freight forwarding and total logistics solutions


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STPD Segmentation

Mass Marketing

By region: Indian people who stay in usa.

Geographical segmentation.


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TARGETING

Supplier

Hotels /

Restaurant

Workingwomen

Canteens

Caterers

Households

We are specifically looking for the

distributors that will make an effort or take

a larger interest and not just selling ourproducts as commodity items. We may

need distributors as many as to cover the

range of market channels where we are

interested in entering. The distributors that

have the highest potential for covering the

markets


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POSITIONING Aroma

Rich taste

Authentic Indian spices


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DIFFERENTIATION Indian Authentic Taste

Competitive Price

Deep Distribution

Well processed

Easy availability


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STRENGTHS:-

Variety of spices

Brand image

Easy Available

High Product Quality

Competitive Pricing


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WEAKNESS:-

Low product awareness

Price fluctuation ingredients

New Entrance

Competitor

Not familiar with USA market


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OPPORTUNITIES:-

New Product Launching

Increasing Awareness

Expansion of business abroad


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THREATS

Lack of tie-ups with security agencies

Competitor launch same product

Changes in law


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FUTURE PROSPECTS Currently we are expecting a market share of 2% by the end of

2011.

Increase in Market share by 8% by 2015.

Promotional strategy by assigning brand ambassadors.

Increasing Market capitalization by at least 10% y-o-y basis


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SIND STEEL WORKS LTD.


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COMPANY BACKGROUND:-

Sind steel works was in the business of producing steelproducts for the construction industry.

Business is divided into 60% national & 40% international

accounts.

It exports were mainly to the South East Asian region,

then lately to some African business from Botswana &

Swaziland.


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The difference between in its competitor & his companywas that it was in a position to process used, rather than

original steel.

His company was purchasing raw materials from his ship-

breaking business. His involvement in this business was in the form of

backward vertical integration.


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THE SITUATION:- Mr. Dins principal source of profit originated from hisship-breaking business representing very attractive source

of raw materials for his furnaces.

His plant was badly due for refurbishing & updating of its

antiquated technology.

His competition in price would come to an end due to the

expensive supply of new steel from the new factory.


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STRATEGIC ALTERNATIVES:-I. Refurbishing his present factory with modernequipment.

II. Moving ship-breaking business to another country & set

up a smelting plant in the same country.

III. EEC countries had to subsidized their steel factories

heavily.

IV. Possibility of using his own ship-breaking crew.


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V. Hiring some European engineers to assist him inresembling the plant in Pakistan.

VI. The factory would be a down-steam link in the steel

industry of Pakistan & would allow him to take

advantage of a much more competitive cost structure.


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THANK YOU

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