finalized

Download Finalized

Post on 20-Jul-2015

25 views

Category:

Documents

4 download

Embed Size (px)

TRANSCRIPT

Homemade Book Covers

Homemade Book Covers

AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

1.Main IdeaThe main idea for our business is that we will be able to recycle book covers. Not many people know how to do it , and not many people try.Old cover are refurbished and designed to give your book a nicer touch.

Approach

Students always have a problem withfinding the right diary .So we will takeany old one and turn it into a cool new one.All students are potential customersand the price of designing your diary is from 10 euros till 25 euros. Depending on the customers demands.AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

2.Target AudienceFirstly we will start with students at our school.After some time we can move onto other schools and maybe even people from out neighbourhood

AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

3.LocationOur location is positioned in a garden house by meWe recognised the benefits that we havent to pay rent and a perfect workplace

SalesFirst we will start a poll in school to give us a general overview about the demandDepending on the results of the voting, we will decide to implement it (In the case of a positive result, we would like to develop our project by use of advertising in local journeys)

AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

Cost analysisStart-up costs: ca. 150 to buy materialsVariable cost: between 10-25 depending on quality and proberties, shoes will be sold with a profit of 15% (f.e. 15 costs will result in 17,25)Break-Even-Point: 15c+150=17,25 x = Expected profits: (p-c)*x-150=p

p=profitc=costs

AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

Strengths No competition between other teams.WeaknessesWill be difficult to decorate notebooks to the personality of the people.

Opportunities Is much more likely to sell the product because it is for all ages.ThreatsPeople who do the same to us andnot knowing organize.AgendaDescriptionTarget audienceLocation & SalesCost analysisSWOT-AnalysisLocal competition

Local competition bookstores, stationers sell books but not custom.you can also find books in online shops.