finalprez webversion-101012091602-phpapp02
DESCRIPTION
TRANSCRIPT
![Page 1: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/1.jpg)
ONLINE
OFFLINE
![Page 2: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/2.jpg)
This is a presentation I gave a little while ago on the blurring of online and offline. In the last couple of months this has gathered pace so it has been updated with new examples.
Get in touch with any thoughts, opinions or words of wisdom.{
Tom Callard
I am a planner at Saatchi & Saatchi. Likes memes, East London and sometimes smoking a pipe for effect.
@tomcallard
What is this?
Slide Notes are below
![Page 3: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/3.jpg)
}I decided to do a little experiment and count my Facebook Friends
![Page 4: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/4.jpg)
I have 456 FACEBOOK FRIENDS
![Page 5: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/5.jpg)
These 50 green men represent my Facebook “friends”
![Page 6: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/6.jpg)
I have talked to
in the last year *
167
*Face to face
![Page 7: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/7.jpg)
I have talked to
at some point, but not in the last year
223
![Page 8: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/8.jpg)
I have never talked to
of them
51
![Page 9: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/9.jpg)
And the remaining 15 “friends”?
![Page 10: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/10.jpg)
I have no idea who they are
![Page 11: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/11.jpg)
We Spend more time
online than ever before}
120 million
people log onto
Facebook once a day
![Page 12: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/12.jpg)
And its becoming an
addiction} 48%
women would rather give up sex than
the internet
![Page 13: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/13.jpg)
But we are increasingly aware of
the negatives
of an online life
}
![Page 14: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/14.jpg)
And we are experimenting with ways to fit the web
into our lives
![Page 15: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/15.jpg)
We are re-evaluating the importance of
experiences
![Page 16: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/16.jpg)
We are taking online into the
real world
![Page 17: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/17.jpg)
We are connecting up our objects
![Page 18: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/18.jpg)
We are adding a layer of information onto
our lives
![Page 19: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/19.jpg)
And demanding reality
![Page 20: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/20.jpg)
“Technology only becomes socially
interesting when it becomes
technologically boring”
- Clay Shirky
![Page 21: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/21.jpg)
From ToNovelty Utility
From ToSeparate Integrated
From ToYouth Maturity
![Page 22: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/22.jpg)
ThankyouIf there is anything here you want to discuss then send me an email, find me on Twitter, or buy me a
beer. Just don’t add me on Facebook.
@tomcallard
Peroni
![Page 23: Finalprez webversion-101012091602-phpapp02](https://reader038.vdocuments.net/reader038/viewer/2022102501/5456a3a7af795953128b464b/html5/thumbnails/23.jpg)
For smarter thoughts, better expressed, by more interesting people, have a look at these. RUSSELL DAVIES russelldavies.typepad.com/
CLAY SHIRKY shirky.com/
HENRY JENKINS henryjenkins.org/
NICHOLAS CARR roughtype.com