ASSLAMU-A-LIKUM

GOOD AFTERNOON

A VERY WARM WELLCOME TO EVERY ONE

INTERNATIONAL ISLAMAIC UNIVERSITY INTRODUCTION TO FIANACE

PRESENTATION OF FINAL PROJECT OF 2ND SEMASTER

GROUP MEMBERS

1.SABA JAVED2.MARYYAM

IRSHAD3.SOBIA ASHRAF 4.FATIMA WAHEED5.AMNA AKRAM

FINANCIAL APPROACH IN

TREAM OF MEDIA

PREVIEW OF

PRESENTATION

• FINANACE• OVERVIEW OF PAKISTANI ECONOMY• MEDIA • TYPES OF MEDIA1. ELECTONIC MEDIA 2. PRINT MEDIA3. SOCIAL MEDIA•DEEP LOOK IN EACH TYPE OF MEDIA WITH RESPECT TO FINANACE

•COMPARISON BETWEEN ADVANCEMENT OF DIFFERENT COMPANIES AND THEIR EFFECT ON ECONOMY

•WHAT IF MEDIA CONTRIBUTION EXCLUDED FROM PAKISTANI ECONOMY

•EFFECTIVE MEASURE MEDIA CAN TAKE TO GIVE A BOOST TO OUR ECONOMY

FINANACE:

The one word which can easily replace finance is “EXCHANGE." Finance is nothing but an exchange of available resources. Finance is not restricted only to the exchange and/or management of money. A barter trading system is also a type of finance. Thus, we can say, Finance is an art of managing various available resources like money, assets, investments, securities, etc.

FEATURES OF FINANCE:

• Channelizing Funds• Acquisition, Allocation & Utilization of Funds• Maximization of Shareholder’s Wealth• Financial Management

CATEGORIES OF FINANCE:

• PUBLIC FINANCE: It is the branch of economics which assesses the government revenue and government expenditure of the public authorities and the adjustment of one or the other to achieve desirable effects and avoid undesirable ones.

• CORPORATE FINANCE: Is the area of finance dealing with the sources of funding and the capital structure of corporations and the actions that managers take to increase the value of the firm to the shareholders, as well as the tools and analysis used to allocate financial resources. The primary goal of corporate finance is to maximize or increase shareholder value

• PERSONAL FINANCE: is the financial management which an individual or a family unit is required to do to obtain, budget, save, and spend monetary resources over time, taking into account various financial risks and future life events

OVER VIEW OF PAKISTANI

ECONOMY:

• The economy of Pakistan during the last five years grew on average at the rate of 2.9 percent per annum

• The per capita income in Rupee term has increased from Rs 118085/- to Rs131543/- in outgoing fiscal year as compared to last year. In dollar terms it increased from $ 1323 to $ 1368 in 2012-13 as compared to last year. Per Capita Income in dollar terms grew at a rate of 3.4 percent in 2012-13 as compared to 3.8 percent growth last year

• National savings are 13.5 percent of GDP in 2012-13 as compared to 12.8 percent in 2011-12.

• Foreign Direct Investment in Pakistan stood at $ 853.5 million during July-April 2012-13 as against $ 658.2 million last year, posting an increase of 29.7 percent.

• In 2013 n 2014 around RS 3.5 trillion budget was presented for 180 million population

• These statistic are from this link http://finance.gov.pk/survey_1213.html

• GDP growth is as follow:

MEDIA:

Communication channels through which news, entertainment, education, data, or promotional messages are disseminated

TYPES OF MEDIA1.ELECTRONIC MEDIA: Electronic media refers to media that use electronics or electromechanical energy for the end-user (audience) to access the content.EXAMPLES: video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content.2.PRINT MEDIA: Print media refers to forms of media that disseminates printed matter. They are distinguished from the broadcast or electronically transmitted media and include newspapers and magazines.3.SOCIAL MEDIA: Websites and applications that enable users to create and share content or to participate in social networking.

DEEP LOOK IN EACH TYPE OF

MEDIA WITH RESPECT TO

FINANACE

The media is being considered as a fourth pillar of the state in all aspect

1. ELECTRONIC MEDIA:•Television entered the arena in 1940s, followed by cable television in 1950s, and satellite television in 1970s.

• Today, we have more than 77 Satellite TV Channels, 2346 cable operators,39 local channel and 28 landing TV Channels from abroad like BBC, CNN, Sky, Star etc. and more than 129 FM Stations(on air and in some cases licenses issued) including 46 Radio Channels.

• Having 28 landing channels mean they are paying for licenses and landing right which is huge contribution to economy directly.

•The investment this year is expected US$ 1.5 billion

• Total investment in this sector is US$ 2.5 billion.

• The direct jobs likely to be created are 150000 and the indirect employment is 7 million.

• Particularly talking about morning shows, its culture has begun with great zest and zeal in Pakistan. Every channel has its own as it’s a huge attraction for folks and a source to generate viewership of their channels.

• Now talking about Turkish dramas on our channels, this will completely destroy the local industry as there are many people behind a drama, by importing these ready-made dramas from foreign would take away most of the jobs and would only be needing the dubbing artists, who would translate different languages in Urdu.PRINT MEDIA:•In the early twenty-first century, the amount of print media in Pakistan declined .While total circulation increased. From 1994 to 1997, the total number of daily, monthly, and other publications increased from 3,242 to 4,455 but had dropped to just 945 by 2003 with most of the decline occurring in Punjab Province. However, from 1994 to 2003 total print circulation increased substantially, particularly for dailies (3 million to 6.2 million). Print media are published in 11 languages, but most are published in Urdu and Sindhi, and English-language publications are numerous.

•

•DAWN GRPOUP: The Dawn Group of

Newspapers is Pakistan's second largest newspaper group, owned by the Dawn Media Group.

•The group has an array of publications, as it tries to cater to the needs of both the financial and consumer bases. Although it has faced tough competition from the Jang Group since its creation, it has still managed to remain popular. The group is headed by the Pakistani media mogul Hameed Haroon, its current CEO.

•LIST OF PUBLICATIONS:1.Dawn, its flagship.// The most important one out of a related group.2 The Star, Pakistan's most popular evening newspaper.3. Herald, a current affairs monthly.4. Spider, a monthly Internet magazine.5. Aurora, a marketing and advertising bi-monthly

•NAWA-E-WAQT: is an Urdu daily

newspaper in Pakistan. It was launched on March 23, 1940, under the leadership of hameed nizami. It has a special position in Pakistan’s media. It is one of the four top most influential Urdu newspapers in Pakistan.•MAGAZINES:

1.Phool – monthly2. Family magazine - weekly3. Nida-i-millat – weekly

JANG GROUPS: is a subsidiary of the

Independent Media Corporation. Its headquarters is in Printing House, Karachi. It is Pakistan's largest group of newspapers and the publisher of the Urdu newspaper the Daily Jang. The News International, Mag Weekly, and GEO News, an Urdu news channel, is affiliated with the group.

PUBLICATIONS:1.The daily news 2.The daily awam 3.weekly akhbar-e-jehan 4.mag the weekly 5.daily waqt

SOCIAL MEDIA:

Social media Statistics

Total number of users as of Jan. 2012 2 million

Average time spent on on conversation 27 minutes

Number of time that active users spend on per month 100 minutes

Total percentage of small businesses that use social media as primary

communication service

35%

Number social media enabled television sets 1milliom

Number of iPhone social media downloads in 2010 7 million

Number of people who have ever used social media 5 million

Total percentage of Skype calls that are video to video 40%

Average spent yearly by a paying Skype user $96

Skype revenue in 2013 2 million

Number of monthly log-ins to Skype 1 million

Number of monthly paying Skype users 2.1 million

COMPARISON BETWEEN ADVANCEMENT OF DIFFERENT COMPANIES AND THEIR EFFECT ON ECONOMY:

•PRODUCTION HOUSES IN DRAMA

INDUSTRY:

1. Over period of time our production houses gain massive increase in their number. Now a day’s more then 21 private production houses are running alone channels production units.2. Which means more than 10 thousand people are indulge 3 .And generating 1lac to 20 lac per drama approximately4. Similarly these production houses are producing talk shows and morning shows which are sponsored by different brand which mean cash inflow 5. This turn is taken after privation back in 2004 before this there were no concept of private production houses. Every channel produces its own stuff with limited staff.6. Some of the famous production houses are:1. Complete Sound Service2. Graphic Image3. Commercial Films4. 7th sky5. Blue moon

•FACEBOOK:

1.In 2004 when Facebook was formed hardly few people in Pakistan know

2. About it but with the time Facebook user grows and now landmark has created by just crossed 11 million Facebook user in 2013.

3.Pakistani Facebook users spend 40 minutes on average a day.

4.Which mean expense on electricity, net and browsing.5.30 % of total online population of Pakistan uses Facebook.

6.In 2013 55% growth is seen with 7.1 million revenue generated.

WHAT IF MEDIA CONTRIBUTION EXCLUDED FROM PAKISTANI ECONOMY:• According to NATIONAL INSTITUTE OF CULTURAL

STUDIES radio contribution per year is RS 25.05 billion.• In 2007-2008 the core copyright-based industries

contributed to 20% of total economy of Pakistan, this industry majorly consist of media

• And 20% is a meaning able percentage of our economy.

EFFECTIVE MEASURE MEDIA CAN TAKE TO GIVE A BOOST TO OUR ECONOMY:• Pakistan electronic regulator authority role• Promote local stuff• Bring latest content to public• Meeting international level• And above it media bring responsible and true updates

APPS AND MEDIA:

SOCIAL OOMPH:With an impressive list of features that really sets it apart from other social media management applications, Social Oomph can help you keep an eye on not only your Facebook and Twitter accounts, but it can also help you manage and schedule posts to your blog as well. social Oomph offers both free and premium services. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts completely free of charge.DOC TO GO: Latest app which contain MS word, MS power point ,pdf reader .this app is useful for print media

OUR IDEAS:• To make such app which not only prvide online streaming but with auto freqency modulation setting irrespective to signals•To make an app which facilitate editor for auto editing just giving script to the app•An app which on a click provides you with all the information related to your show, drama .Here information mean timing, on channel where it is on air and its credit roles.