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  • 8/8/2019 Finance for Girls

    1/1

    46 l microinance insights l nov/dec 2009 nov/dec 2009 l microinance inwww..

    W Wl Bk (WWB), lbl wk u (MFI) lpu ul w p w Nk Fu w ll k: l yu w.

    T lly pw bl b uul , k, wu l p pu l. WWB l uly wk b l u p w XBk Ml B ADOPEM D Rpubl.

    T pj kk Ml 8 w x k. Illy, w kp, bu l yuw b bl k , wll bu uul l u. F , Ml bk

    p y k l ly lu 16. Hw, w pj uz llw, 14- 15-y-l yu w lllyp p u ply ww y.T ul y pl p wy ull-l p l 14-18 up.

    H w pj u:Girls do accumulate and manage money. Gl yu 1 ully uul y, ly , b pl . O , WWB

    u yu, lw- l pl l US$6 p .Girls want exibility in the product oering. All Mlbk l-, - l

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    w , I y buy w wk y, I lly k y u bu p. W l u wk [ l u l], I y bu I u w ubl w . My l lw-l -u , w lw qu p u. P bl

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    u wy b ID.Girls want a customized and riendly banking experience .T w up by u yl, plly lw- l, l wbk. A l , Bk wll lwy u. Tyll u wy; f lk u l

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    ll l, lu bu, pbk py, b plly . Gl- , u bl, b . Cu- b l -l . A, up l l u l wll b bu b x uw bk.Girls need to understand the why and how o savingbeore they will open accounts. Fl u ,w y u k qu l l , p p p

    pu l p u u pl.Sply p l pu l u l l b u lz.

    Partnerships or Savings and Financial Education

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    w xp l u, w l ll NGO, Ml Eu All (MEA). l lu, pj w up MEA x xpw publ l l p w llNGO, Equl Sp C, w ly wk w ulbl

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    p l u Ulb by wll pu XBk Ml yu l ku xp ul by lu, p p wll ylp bul ulu w, l y , p p w l u .

    Next Generation Microfnance

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    14-18 y-l, D Rpublwll l u l l w llly p w u y wu p ul.

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    Combining tailored products and p

    for financial education with savvy

    campaigns is the kind of comp

    offering that represents the next gen

    microfinance.

    In an industry best known for lending small amounts to the working poor, emerging models inmicrofinance are reaching more clients with customized products and services through newchannels. Womens World Banking (WWB) and its network member XacBank are innovating ineach of these areas to launch a savings and financial education program for girls in Mongolia.

    Anjali Banthia and Benjamin Shell from WWB provide a snapshot of how their project is pushingthe industry in unexpected directions.

    Savings & Financial Education or Girls in Mongolia

    financialliteracy financiall

    A l yu .P C: Ajl B

    Anjali Banthia and Benjamin Shell work in Markand New Product Development, respectively, aWorld Banking in New York City.

    Girls as young as 10 regularly accumulate money,

    actively manage it, and see the benefit in having

    a safe place to save it.