finance integration · desktop & mobile / app: please provide the comparison rate corresponding...
TRANSCRIPT
Finance Integration
Product Overview
53% of buyers think about finance from the very start of their car buying journey, so it’s important to get your brand top of mind
with auto intenders, and influence them as they consider their finance options during this purchase journey.
Finance Integration provides lower funnel coverage through an integrated placement on the Private Details Pages. The dynamic
ad unit is tailored according to the price of the vehicle viewed ensuring a highly relevant user experience and more effective
advertising.
Key information
Finance Integration | 2
• Minimum 4 weeks set-up time
• 12 month minimum partnership
• Lead volumes are estimates only and are not guaranteed
• Leads are captured via the carsales native form
• Leads are sent to Finance provider listed in Referral Agreement via API integration
• Finance Estimate is only shown in weekly timeframe
Guidelines
• No block capital letters to be used unless at the start of a sentence or is part of the advertiser’s name.
• Disclaimers are to be approved by Carsales Legal Counsel – See page 9 for further details.
• Carsales Referral Agreement must be signed before any leads are sent from Carsales. Please contact your carsales
Business Sales Representative for details.
Timeline
• Creative must be received 20 working days prior to campaign start to ensure technical compatibility and approval.
For more information please contact your Sales Representative or email: [email protected]
Design: Private Details Page Placements
MOBILE / APP
Finance
Estimate
Module
1
Branded
Tile
2
DESKTOP
Finance
Estimate
Module
1
Enquiry
Finance
Checkbox
2
Text Link
3
Enquiry
Finance
Checkbox
3
Finance Integration | 3
Finance
Estimate
Tile
4
Design: Native Form
DESKTOP & MOBILE / APP
Native Form is responsive
Page 1: Form
Page 2: Thank you
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Desktop & Mobile / App Specifications
Finance Estimate Module
Logo
Desktop & Mobile / App: High resolution JPEG and PNG (transparent background)
Title “Finance Estimate”
Desktop & Mobile / App: This cannot be changed
Weekly Finance Estimate Calculation
Desktop & Mobile / App: Please provide API or Excel spreadsheet which includes how the weekly Finance Estimate is calculated
Comparison Rate
Desktop & Mobile / App: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising
Finance Estimate Package Elements (Loan Term / Deposit / Final Payment)
Desktop & Mobile / App: Please provide relevant Package Elements to accompany the Finance Estimate where applicable
Call to Action
Desktop & Mobile / App: Confirmation of either “Enquire about Finance” or “Get a Quote”
This text link clicks to open the Native Form – See pages 10 and 11 for further details
Disclaimer
Desktop & Mobile / App: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising
This text link clicks to open the Disclaimer modal - See page 9 for further details
MOBILE / APP DESKTOP
Finance Integration | 5
Finance
Estimate
Module
1
Finance
Estimate
Module
1
Mobile / App Specifications
Branded Tile
Logo
Mobile / App: Static 210px (w) x 102px (h) + High resolution JPEG and PNG (transparent background)
Image
Mobile / App: Static 990px (w) x 330px (h)
Title (Line #1)
Mobile / App: Maximum of 28 characters including spacing. Please note this line of copy is bold
Sub-Title (Line #2)
Mobile / App: Maximum of 34 characters including spacing
Message / Call To Action (Line #3)
Mobile / App: Maximum of 30 characters including spacing. Please note this line of copy is bold
Message / Call To Action (Line #4)
Mobile / App: Maximum of 44 characters including spacing
Call to Action Functionality
This tile clicks to open the Native Form – See pages 10 and 11 for further details
MOBILE / APP
Finance Integration | 6
Branded
Tile
2
No assets need to be supplied here. The copy cannot be customised.
The “Text Link” clicks to open the Native Form – See pages 10 and 11 for further details.
The Text Link has the option to have branding included in the copy. For example: “Calculate my repayments with Stratton
Finance”
Desktop & Mobile / App Specifications
Enquiry Finance Checkbox & Text Link
MOBILE / APP DESKTOP
Finance Integration | 7
3
Enquiry
Finance
Checkbox
Enquiry
Finance
Checkbox
2
Text Link
3
Logo
Desktop: Static 67px (w) x 28px (h) + High resolution JPEG and PNG (transparent background)
Title “Finance”
Desktop: This cannot be changed
Sub-Title
Desktop: Maximum of 25 characters including spacing
Weekly Finance Estimate Calculation
Desktop: Please provide API or Excel spreadsheet which includes how the weekly Finance Estimate is calculated
Comparison Rate
Desktop: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising
Finance Estimate Package Elements (Loan Term / Deposit / Final Payment)
Desktop: Please provide Package Elements to accompany the Finance Estimate if applicable
Call to Action
Desktop: Confirmation of either “Enquire Now” or “Get a Quote”
This button clicks to open the Native Form – See pages 12 and 13 for further details
Recommendation to select the same Call to Action option as the Finance Estimate Module – see page 5
Disclaimer
Desktop: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising
This text link clicks to open the Disclaimer modal - See page 9 for further details
Desktop Specifications
Finance Estimate Tile
DESKTOP
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Finance
Estimate Tile
4
Desktop & Mobile / App Specifications
MOBILE / APP
Finance Integration | 9
DESKTOP
Disclaimer Modal
On the Details Page within the Finance Estimate Modules (Desktop and Mobile/App) and Finance Estimate Tile (Desktop), the
Disclaimer text link clicks to open the Disclaimer modal.
Disclaimer
Desktop & Mobile / App: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising
Desktop & Mobile / App Specifications
Native Form – Page 1
Native Form is responsive.
Logo
Desktop & Mobile / App: Static + High resolution JPEG and PNG (transparent background).
Optional to have the logo clickable. Please provide URL if applicable.
Title
Desktop & Mobile / App: Maximum of 30 characters including spacing
Sub-Title
Desktop & Mobile / App: Maximum of 90 characters including spacing
Body Guideline
Desktop & Mobile / App: Maximum of 3 points / paragraphs
Body Title & Copy
Desktop & Mobile / App: Maximum of 500 characters including spacing; inclusive of a maximum of 30 characters including
spacing for each body point title
Body Icons
Desktop & Mobile / App: 1x Static + High resolution JPEG and PNG (transparent background) for each body point / paragraph
Form Fields
Desktop & Mobile / App:
• Compulsory: First Name, Last Name, Phone Number, Email
• Optional: Amount To Finance, Loan Term, Postcode, Pre-Qualifying question (Maximum of 1), Preferred Time to Contact
Call to Action
Desktop & Mobile / App: Confirmation of either “Submit Enquiry” or “Submit Quote Enquiry”
Privacy Policy Statement
Desktop & Mobile / App: Please provide a Privacy Policy Statement relevant to the purpose of this enquiry form. Please provide
URL to Privacy Policy Statement. Please note, carsales will include its Privacy Policy Statement on this enquiry form
DESKTOP & MOBILE / APP
Native Form is responsive. Below is Desktop view.
Finance Integration | 10
Desktop & Mobile / App Specifications
Native Form – Page 2
Native Form is responsive.
Logo
Desktop & Mobile / App: Same as Native Form Page 1
Title
Desktop & Mobile / App: Same as Native Form Page 1
Sub-Title
Desktop & Mobile / App: Same as Native Form Page 1
Body Guideline
Desktop & Mobile / App: Same as Native Form Page 1
Body Title & Copy
Desktop & Mobile / App: Same as Native Form Page 1
Body Icons
Desktop & Mobile / App: Same as Native Form Page 1
Form Submission Copy
Desktop & Mobile / App: Maximum of 115 characters including spacing
Image
Desktop & Mobile / App: Static 560px (w) x 540px (h) + High resolution JPEG
Call To Action (Optional)
Desktop & Mobile / App: “Apply Now” or “Learn More” buttons can be included if desired. Please provide URL(s) if applicable
DESKTOP & MOBILE / APP
Native Form is responsive. Below is Desktop view.
Finance Integration | 11
Checklist
Finance Integration | 12
PLACEMENT COMPONENTS DEVICEDIMENSIONS
(WxH)FORMAT REQUIREMENTS
Finance Estimate Module(page 5)
LogoDesktop &
Mobile / AppN/A
High ResolutionJPEG and PNG
Transparent background
Weekly Calculation
Desktop & Mobile / App
N/A N/A
The API or Excel spreadsheet on how the weekly Finance Estimate is calculated
Comparison RateThe Comparison Rate corresponding to the Finance
Estimate / Credit Advertising
Package ElementsThe Package Elements to accompany the Finance Estimate
where applicable
CTAConfirmation of either ‘Enquire about Finance’
OR‘Get a Quote’
DisclaimerThe disclaimer corresponding to the Finance Estimate /
Credit Advertising
BrandedTile
(page 6)
Logo
Mobile / App
210x102pxHigh ResolutionJPEG and PNG
Transparent background
Image 990x330pxHigh Resolution
JPEGN/A
Title (Line #1)
N/A N/A
28 characters incl. spaces
Sub-Title (Line #2) 34 characters incl. spaces
Message/Call To Action (Line #3)
30 characters incl. spaces
Message/Call To Action (Line #4)
44 characters incl. spaces
Finance Estimate Tile
(page 8)
Logo
Desktop
67x28pxHigh ResolutionJPEG and PNG
Transparent background
Sub-Title N/A N/A 25 characters incl. spacing
Weekly Calculation
Comparison Rate
Package Elements
N/A N/A
Same as Finance Estimate Module
CTAConfirmation of either ‘Enquire Now’
OR‘Get a Quote’
Disclaimer Same as Finance Estimate Module
Disclaimer Modal
(page 9)Disclaimer
Desktop & Mobile / App
N/A N/AThe disclaimer corresponding to the Finance Estimate /
Credit Advertising
* Checklist continued on next page.
Checklist
Finance Integration | 13
PLACEMENT COMPONENTS DEVICEDIMENSIONS
(WxH)FORMAT REQUIREMENTS
Native FormPage 1
(page 10)
Logo
Desktop & Mobile / App
N/AHigh ResolutionJPEG and PNG
Transparent background.
Optional: to have the logo clickable.URL to be provided if applicable.
Title
N/A N/A
30 characters incl. spaces
Sub-Title 90 characters incl. spaces
Body Guideline Max of 3 points / paragraphs
Body Title & Copy500 characters incl. spaces altogether; inclusive of30 characters incl. spaces for each body point title
Body Icons N/AHigh ResolutionJPEG and PNG
Transparent background.
1 x static icon for each body point / paragraph.
Form Fields N/A N/A
Compulsory: First & Last Name, Phone Number, Email.
Optional: Amount to Finance, Loan Term, Postcode, 1 Pre-Qualifying question, Preferred Time to Contact.
CTA N/A N/AConfirmation of either ‘Submit Enquiry’
OR‘Submit Quote Enquiry’
Privacy Policy Statement
N/A N/AThe URL and copy for the Privacy Policy Statement
relevant to the purpose of this enquiry form
Native FormPage 2
(page 11)
Logo
Desktop & Mobile / App
N/A N/A Same as Native Form – Page 1
Title
Sub-Title
Body Guideline
Body Title & Copy
N/A N/A Same as Native Form – Page 1
N/A N/A Same as Native Form – Page 1Body Icons
Form Submission N/A N/A 115 characters incl. spaces
Image 560x540pxHigh Resolution
JPEGN/A
CTA (Optional) N/A N/AOptional: to have ‘Apply Now’ or ‘Learn More’ buttons
included. URL to be provided if applicable