financial advertising
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Financial AdvertisingMishika Nambiar
SYBA / A1079
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Meaning
Financial Advertising is the practise of advertising to stakeholders of financial services – Investors, Loan Seekers, Banking and Mortgage Customers
The Types of Financial advertising are:◦ General and Life Insurance (LIC, SBI Life, Bharati AXA)◦ Mutual Funds (Aditya Birla, ID◦ Banking Facilities◦ Loans◦ Brokers◦ Mortgage
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MediaFinancial Advertising has niche audiences and
therefore the ads can be seen mostly in (but not limited to):
Economic Times
Mint
Business Standard
CNBC TV-18
NDTV Profit
ET Now
BSE
Outlook Money
Rediff Money
Financial Newspapers Financial WebsitesFinancial Channels
In addition financial advertising also usesBillboardsRadio
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Importance
Companies indulge in financial advertising sp as to promote the image of their organization as a trusted name to appeal to their customers.
Financial Advertising is crucial for helping financial firms to gain clients and promote financial services
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Examples of Financial Advertising
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Billboard Ad For Bids
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Print Ad for Life Insurance
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Website Ad for Benefits of Salary Account
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Magazine Ad for Loan against Gold
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Billboard Ad for Insurance Brokers
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Thank You