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Developed by Alisa Kirk UGA SBDC at the Clayton State
Financial Projection WorkbookFor Startups
Compliments of the University of Georgia Small Business Development Centerin Athens
Capital Equipment List
Instructions:
This is a list of all of the
equipment, furnishings,
and other large-cost
items you’ll need to
start your business.
List major items
separately, and group
small items into cate-
gories, such as office
equipment.
Item Description: Cost:
Total Cost of Capital Equipment
Page 2
Instructions:
These are other
expenses (in addition
to the capital
equipment purchases
listed on the facing
page) that you will
have to pay before
opening your doors.
After completing
these two lists, you
will calculate the
amount of extra
funds, called working
capital, that you will
need before opening.
Use the worksheets
on following pages.
Page 3
One-Time Start-Up Expenses
Accounting Fees
Legal Fees
Design Fees
Other Services Fees
Licenses
Permits
Utility Deposits
Rent Deposits
Site Cleanup Fees
Telephone Installation
Security System Installation
Fixture Installation
Office Supplies
Operating Supplies
Advertising & Promotion
Registrations
Add Total Cost of Capital Equipment (p.2)
Total Start-up Costs
Cost of Goods Sold (CGS)
Instructions:
List each major
product/service or
category of product/
services.
Then calculate the
materials, labor, etc.
needed to produce or
sell each. Add them
together for the total
cost per product.
Product or
Service
Materials Labor Travel &
Delivery
Commissions
& Fees
TOTAL COST
OF PRODUCT
TOTAL COST
PER CATEGORY
Tip:
Labor costs here are
labor costs that are
directly attributed to
producing this service
or product.
Ordinary payroll or sala-
ry expenses are cov-
ered in the Expenses
section on Pages 10-
13.
If you have employees
who will be working in
shifts, or you require
more than one or two
employees, you should
consider producing a
Staffing Chart as part
of your projections, so
that you can see the
number of employees
you will need.
Page 4
Instructions:
Use this table to get
an idea of the profit
you should make on
each item/service
when pricing.
Column 2: enter the
price you’ll charge.
Enter the total for this
column in the bottom
row.
Column 3: enter the
cost from the
previous page.
Column 4: subtract
the cost from the
price to find the profit
you can expect for
each item. Enter total
of this column in the
bottom row.
Column 5: Divide the
Profit by the Price to
see the profit margin
each item would
bring.
Page 5
Gross Profit Per Product/Service
Product or
service
Price you’ll
charge
Cost (from
previous page)
Expected profit % Profit:
profit
price
TOTALS
Rev
enue
Pro
ject
ions
: Yea
r 1
Inst
ruct
ions
:
Ente
r num
ber o
f pro
d-uc
ts y
ou e
xpec
t to
sell.
Pr
ice
Cost
M
onth
1
Mon
th 2
M
onth
3
Mon
th 4
Prod
uct 1
R
even
ue
C
GS
Prod
uct 2
R
even
ue
C
GS
Prod
uct 3
R
even
ue
C
GS
Prod
uct 4
R
even
ue
C
GS
Prod
uct 5
R
even
ue
C
GS
Prod
uct 6
R
even
ue
C
GS
Prod
uct 7
R
even
ue
C
GS
TOTA
L
R
EVEN
UE
TOTA
L
C
OST
Ente
r p
rice
you
’ll c
har
ge
fro
m P
age
5
Mul
tiply
Row
1 b
y pr
ice
and
ente
r. M
ultip
ly R
ow 1
by
cost
and
ent
er.
For e
ach
prod
uct a
nd
mon
th:
Ente
r to
tal c
ost
of
pro
du
ct
fro
m P
age
4
Tota
l rev
enue
of
all p
rodu
cts.
Tota
l cos
ts o
f all
pr
oduc
ts.
Tip:
“C
GS”
is
Cost
of
Goo
ds S
old
Page
6
Page
7
Mon
th 4
M
onth
5
Mon
th 6
M
onth
7
Mon
th 8
M
onth
9
Mon
th 1
0 M
onth
11
Mon
th 1
2
Rev
enue
Pro
ject
ions
: Yea
r 2
Inst
ruct
ions
:
Ente
r num
ber o
f pro
d-uc
ts y
ou e
xpec
t to
sell.
Pr
ice
Cost
M
onth
1
Mon
th 2
M
onth
3
Mon
th 4
Prod
uct 1
R
even
ue
C
GS
Prod
uct 2
R
even
ue
C
GS
Prod
uct 3
R
even
ue
C
GS
Prod
uct 4
R
even
ue
C
GS
Prod
uct 5
R
even
ue
C
GS
Prod
uct 6
R
even
ue
C
GS
Prod
uct 7
R
even
ue
C
GS
TOTA
L
R
EVEN
UE
TOTA
L
C
OST
Ente
r p
rice
you
’ll c
har
ge
fro
m P
age
5
Mul
tiply
Row
1 b
y pr
ice
and
ente
r. M
ultip
ly R
ow 1
by
cost
and
ent
er.
For e
ach
prod
uct a
nd
mon
th:
Ente
r to
tal c
ost
of
pro
du
ct
fro
m P
age
4
Tota
l rev
enue
of
all p
rodu
cts.
Tota
l cos
ts o
f all
pr
oduc
ts.
Page
8
Mon
th 4
M
onth
5
Mon
th 6
M
onth
7
Mon
th 8
M
onth
9
Mon
th 1
0 M
onth
11
Mon
th 1
2
Page
9
Cash
Flo
w P
roje
ctio
ns: Y
ear 1
Inst
ruct
ions
:
From
bot
tom
of p
ages
6-7
M
onth
1
Mon
th 2
M
onth
3
Mon
th 4
M
onth
5
Beg
inni
ng C
ash
Rev
enue
- (R
etu
rns,
etc
.)
Gro
ss S
ales
CG
S
Gro
ss P
rofit
Expe
nses
:
Gro
ss w
ag
es
P
ayro
ll e
xp
en
se
s
(ta
xe
s,
etc
.)
Ou
tsid
e s
erv
ice
s
Su
pp
lies
Re
pa
irs &
ma
int.
)
Ad
ve
rtis
ing
Ca
r &
tra
ve
l
Acco
un
tin
g &
le
ga
l
Re
nt
Te
lep
ho
ne
Utilit
ies
Insu
ran
ce
Ta
xe
s
Inte
rest
Mis
ce
llan
eo
us
Tota
l Exp
ense
s
Net
Inco
me
Lo
an
pri
ncip
al p
aid
Ow
ne
rs' W
ith
dra
wa
l
Addi
tiona
l Cas
h Pa
id
En
d o
f m
on
th c
ash
Reve
nue
- Ret
urns
, etc
.
From
bot
tom
of p
ages
6-7
M
onth
1: e
nter
the
amou
nt
of c
ash
you’
ll st
art w
ith.
Mon
ths
2-12
: End
ing
Cash
fro
m p
revi
ous
mon
th.
Gro
ss P
rofit
- To
tal E
xpen
ses
Net
Inco
me
- Add
ition
al
Cash
Pai
d
Gro
ss S
ales
- C
GS
Taxe
s ot
her t
han
in-
com
e ta
xes.
Incl
ude
inte
rest
from
yo
ur s
tart
-up
loan
.
Mul
tiply
Pay
roll
by a
per
cent
-ag
e to
cov
er e
xpen
ses
for t
hing
s lik
e un
em-
ploy
men
t and
Wor
kers
’ Co
mp.
Usu
ally
10-
12%
Mon
ey y
ou ta
ke o
ut o
f
th
e bu
sine
ss.
Page
10
Mon
th 5
M
onth
6
Mon
th 7
M
onth
8
Mon
th 9
M
onth
10
Mon
th 1
1 M
onth
12
Page
11
Cash
Flo
w P
roje
ctio
ns: Y
ear 2
In
stru
ctio
ns:
From
bot
tom
of p
ages
8-9
M
onth
1
Mon
th 2
M
onth
3
Mon
th 4
M
onth
5
Beg
inni
ng C
ash
Rev
enue
- (R
etu
rns,
etc
.)
Gro
ss S
ales
CG
S
Gro
ss P
rofit
Expe
nses
:
Gro
ss w
ag
es
P
ayro
ll e
xp
en
se
s
(ta
xe
s,
etc
.)
Ou
tsid
e s
erv
ice
s
Su
pp
lies
Re
pa
irs &
ma
int.
)
Ad
ve
rtis
ing
Ca
r &
tra
ve
l
Acco
un
tin
g &
le
ga
l
Re
nt
Te
lep
ho
ne
Utilit
ies
Insu
ran
ce
Ta
xe
s
Inte
rest
Mis
ce
llan
eo
us
Tota
l Exp
ense
s
Net
Inco
me
Lo
an
pri
ncip
al p
aid
Ow
ne
rs' W
ith
dra
wa
l
Addi
tiona
l Cas
h Pa
id
En
d o
f m
on
th c
ash
Reve
nue
- Ret
urns
, etc
.
From
bot
tom
of p
ages
8-9
M
onth
1: e
ndin
g Ca
sh fr
om
Year
1 (p
. 11)
. M
onth
s 2-
12: E
ndin
g Ca
sh
from
pre
viou
s m
onth
.
Gro
ss P
rofit
- To
tal E
xpen
ses
Net
Inco
me
- Add
ition
al
Cash
Pai
d
Gro
ss S
ales
- C
GS
Taxe
s ot
her t
han
in-
com
e ta
xes.
Incl
ude
inte
rest
from
yo
ur s
tart
-up
loan
.
Mul
tiply
Pay
roll
by a
per
cent
-ag
e to
cov
er e
xpen
ses
for t
hing
s lik
e un
em-
ploy
men
t and
Wor
kers
’ Co
mp.
Usu
ally
10-
12%
Mon
ey y
ou ta
ke o
ut o
f
th
e bu
sine
ss.
Page
12
Mon
th 5
M
onth
6
Mon
th 7
M
onth
8
Mon
th 9
M
onth
10
Mon
th 1
1 M
onth
12
Page
13
Sources and Uses of Funds
Working Capital:
The amount you would
have to enter in the
Beginning Cash on the
Cash Flow Projections
Year 1 (Page 10) in
order for the Ending
Cash each month to
always be a positive
number.
This is the amount you
need before you can
start your business.
Projected Uses Amount Description
Building (if any, from Page 2)
Land (if any, from Page 2)
Build-out (if any, from Page 2)
Equipment (from Page 2)
Furnishings (from Page 2)
Other one-time expenses (Page 3)
Working capital
TOTAL USES (total of above)
Projected Sources Amount Description
Loan 1 (if any)
Loan 2 (if any)
Other Financing (if any)
Owner Contribution
TOTAL SOURCES (total of above)
This will calculate the amount of money you need to start your business, along with where you’re going to get it.
Tip:
Lenders will expect
owners to put in 20%
or higher of the total
amount needed to start
a business.
Page 14
Final Tip:
The spreadsheets in
this book are
intended to aid you in
gathering the
information you need
in order to produce
financial projections
to go with your
business plan.
Other information,
such as Personal
Financial Statements,
will also be required if
you are using your
Business Plan to
apply for funding.
Bring this completed
workbook with you
when you meet with a
consultant in order to
finalize projections.
Page 15
Break-Even Analysis
Gross Profit (total the Gross Profits of each month from
Year 1, page 10-11)
Total Revenue (total the Revenues of each month from
Year 1, page 10-11)
Gross Profit Margin (divide Gross Profit by
Total Revenue)
Expenses (total the Total Expenses of each month from
Year 1, page 10-11 and enter here)
Break-Even Revenue (divide Expenses above by
Gross Profit Margin. This is the amount of Revenue you need to make in Year 1 in order to break even.)
Example:
Gross Profit (total the Gross Profits of each month from
Year 1, page 10-11) $10,000
Total Revenue (total the Revenues of each month from
Year 1, page 10-11) $25,000
Gross Profit Margin (divide Gross Profit by
Total Revenue) 40%, or .40
Expenses (total the Total Expenses of each month from
Year 1, page 10-11 and enter here) 15,000
Break-Even Revenue (divide Expenses above by
Gross Profit Margin. This is the amount of Revenue you need to make in Year 1 in order to break even.)
$37,500
The University of Georgia
Small Business Development
Center in Athens
1180 E. Broad St.
Chicopee Complex
Athens, GA 30602
706-542-7436
www.georgiasbdc.org
The Financial Projection
Workbook is a supplement to
the Business Plan Workbook,
which covers the narrative
portion of the business plan.
Funded in part through a cooperative agreement
with the U.S. Small Business Administration. All
opinions, conclusions, or recommendations expressed
are those of the author(s) and do not necessarily
reflect the views of the SBA.
For more information, visit us on the web at
www.georgiasbdc.org or scan the code below.
The Georgia Small Business Development Center Network offers no-cost, confiden-
tial consulting services to small business owners. Our consultants provide assistance
in many areas of business, including marketing, management, strategic planning,
and financial analysis. Please contact us if you need assistance preparing financial
projections or finding financing for your business. For the SBDC near you, visit
www.georgiasbdc.org.