financing of tourism through cluster organizations in slovakia cluster turiec association of tourism...
TRANSCRIPT
Financing of tourism through cluster
organizations in Slovakia
Cluster TURIECAssociation of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Development of tourism clusters
• 2005 Žilina inovation policy• 2007 Cluster initiative• 2008 Founding of first tourism clusters• 2009 Establishment of Cluster TURIEC• 2010 New law - support of tourism• 2011 Founding of first Regional and Local org. of
tourism• 2012 Establishment of OOCR Turiec - Kremnicko
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Structure of tourism support
• Ministry of regional development• Slovak tourism board• Regional organizations of tourism• Local / Area organizations of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Regional organization of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Regional organization of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Local / Area organizations of tourism
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Characteristics
Skiing and Snowboarding
One region – one skipass
Additional winter activities
Summer activities – Trekking, MTB
Summer activities
Countryside in summer
Center of slovak cultureand slovak history
Entertainment
Accommodation
Spa – water for healing
Aquapark – water for fun
www.turiec.com [email protected]
Financing local organizations
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Membership contributions• Voluntary contributions• Sale of products, services • Income from advertising• Grants from budget of ministry for
RD• Other grants
Financing from state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Grant amount equals sum of membership contributions from last year
• Maximum 90% of total accommodation tax collected in towns or villages – members of oraganization
• If Local organization is a member of Regional organization, 10% of grant amount will be transfered to Regional organization
• If Local organization is not a member of any Regional organizasion grant amount is cut down by 10%
Application of state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Marketing and promotion Printed promotion except books Promotion at exhibitions and fairs Websites, internet promotion, e-marketing Logo and basic graphic conception Discount cards
• Activities of Tourist information centers• Reservation systems
Application of state budget grant
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
• Creating products of tourism• Supporting local attractions• Infrastructure of tourism• Strategic and analytic documents• Quality evaluation systems• Educational activities
Employees – language skills, PC skills Know-how transfer
name: Tomas Holicorganization: Cluster TURIECstate: Slovakiacontact: [email protected]
Thank you for your kind attention!