find broken links on your website

46
springtrax.com Let’s Talk About Broken Links

Upload: matthew-edgar

Post on 23-Jan-2018

627 views

Category:

Technology


1 download

TRANSCRIPT

Page 1: Find Broken Links On Your Website

springtrax.com

Let’s Talk About Broken Links

Page 2: Find Broken Links On Your Website

springtrax.com

How Do You Find Broken Links

On Your Website?

Page 3: Find Broken Links On Your Website

springtrax.com springtrax.com

Page 4: Find Broken Links On Your Website

springtrax.com

We Help You Find All Of

Your Website’s Broken Pages

Page 5: Find Broken Links On Your Website

springtrax.com

What Are Broken Links?

aka: not found error pages

404 errors bad/invalid links

Page 6: Find Broken Links On Your Website

springtrax.com

What Are Broken Links?

YOUR VISITOR

Your Website ?

Page 7: Find Broken Links On Your Website

springtrax.com

What Are Broken Links?

404 Not Found

Page

YOUR VISITOR

Your Website

Page 8: Find Broken Links On Your Website

springtrax.com

Your Experience With Broken Pages

On The Web

Page 9: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

Page 10: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

Page 11: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

Page 12: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

Page 13: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

Page 14: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

YOU ON THE

WEB

When You’ve Reached A Broken Link The question isn’t “have you?” or “where did you?” The question is…

Page 15: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

When You’ve Reached A Broken Link What do you do when you reach a broken link?

YOU ON THE

WEB

Page 16: Find Broken Links On Your Website

springtrax.com springtrax.com

404 Not Found

Page

Broken Links Make People Leave A Site Approximately 65% of people who reach a 404 error leave.

YOU ON THE

WEB

Page 17: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

Page 18: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

404 On Your Website

YOUR VISITORS

Visitors will find broken links on your website.

Page 19: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

404 On Your Website

YOUR VISITORS

When they do, most will leave your website.

Visitors will find broken links on your website.

Page 20: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

Broken links are costing you customers.

Page 21: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

Example: 100 visitors/month reach a 404 About 65% leave your website 60-70 potential customers lost

Page 22: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

You don’t know how many customers you lose due to 404s

unless you track it.

Page 23: Find Broken Links On Your Website

springtrax.com

Your Site’s Broken Links

How do you avoid broken links on your website?

Page 24: Find Broken Links On Your Website

springtrax.com

404

WHAT SPRINGtrax DOES ABOUT BROKEN LINKS

Page 25: Find Broken Links On Your Website

springtrax.com springtrax.com

We Make It Simple To Get Started Just copy and paste in our tracking code. Within minutes, we’ll start tracking.

Page 26: Find Broken Links On Your Website

springtrax.com springtrax.com

We Monitor Your Visitors To See What 404s They Find That way, you’ll know what broken pages people are seeing on your site.

404 On Your Website

Visitor

Visitor

Visitor

Your Website

Page 27: Find Broken Links On Your Website

springtrax.com springtrax.com

We Also Watch To See Which 404s Cause People To Leave That way, you’ll know which broken pages are costing you potential customers.

404 On Your Website

Visitor

Visitor

Visitor

Your Website

Lost Visitor

Page 28: Find Broken Links On Your Website

springtrax.com springtrax.com

We Tell You About The 404s People Saw Our reports are designed to be easy to read & understand.

Page 29: Find Broken Links On Your Website

springtrax.com springtrax.com

We Alert You When People Reach Your Broken Links You’ll know about problems as they happen.

Page 30: Find Broken Links On Your Website

springtrax.com springtrax.com

We Keep You Up To Date On Your Broken Page Activity Always know what broken links your customers find on your site.

Page 31: Find Broken Links On Your Website

springtrax.com springtrax.com

We Help You Fix Your Broken Links Step-by-step instructions to help you fix your site’s broken links quickly.

Page 32: Find Broken Links On Your Website

springtrax.com

404

Home

OTHER BROKEN LINK TOOLS ARE AVAILABLE, BUT…

Page 33: Find Broken Links On Your Website

springtrax.com springtrax.com

404

How Crawl Tools Work Crawl tools only look for broken links on your website.

Your Website

Broken Link

Working Link

Working Link

Home

Page 34: Find Broken Links On Your Website

springtrax.com springtrax.com

The Limitation Of Crawl Tools Crawl tools only find 404 errors linked to from your website.

SOMEWHERE OTHER THAN

YOUR WEBSITE

Your Website

404

About

Product Home 404

Page 35: Find Broken Links On Your Website

springtrax.com springtrax.com

The Limitation Of Crawl Tools Crawl tools only find 404 errors linked to from your website.

SOMEWHERE OTHER THAN

YOUR WEBSITE

Your Website

404

About

Product Home 404

Crawl tools don’t know about this 404 page.

Where Most People Find Broken Links

Page 36: Find Broken Links On Your Website

springtrax.com

404

Home

THE SPRINGtrax APPROACH TO BROKEN LINKS

Page 37: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

WHERE ELSE DO BROKEN LINKS

COME FROM?

Page 38: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

Page 39: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

OLD BOOKMARKS

Page 40: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

SHARED LINKS

OLD BOOKMARKS

Page 41: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

SHARED LINKS

OTHER SITES

OLD BOOKMARKS

Page 42: Find Broken Links On Your Website

springtrax.com springtrax.com

Where else do broken links come from? You need to know about all of your site’s broken links.

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

SHARED LINKS

OTHER SITES

DIRECT TYPO

OLD BOOKMARKS

Page 43: Find Broken Links On Your Website

springtrax.com

404

Home

THE SPRINGtrax DIFFERENCE

Page 44: Find Broken Links On Your Website

springtrax.com springtrax.com

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

OLD BOOKMARKS

SHARED LINKS

OTHER SITES

DIRECT TYPO

Other Broken Link Tools

Page 45: Find Broken Links On Your Website

springtrax.com springtrax.com

Your Website

404

About

Product Home 404

Somewhere Other Than Your Website

SEARCH ENGINES

OLD BOOKMARKS

SHARED LINKS

OTHER SITES

DIRECT TYPO

Complete Picture Know about all the broken links your visitors find on your site.

Other Broken Link Tools

Page 46: Find Broken Links On Your Website

springtrax.com springtrax.com

Get A Complete Picture Of Your Site’s Broken Links

To learn more or sign up for SpringTrax: http://springtrax.com

Or, connect with us on Twitter:

@springtrax

Watch This Presentation: http://strx.co/12q6iGA