Why You Need To

Market Your Business

Online

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

What Is Online Marketing?

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

Confused? Don’t Be!

Is essentially about two simple things:

Promoting Your Business Via The Internet

Building Profitable Relationships

Online Marketing

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

Why Online?

Over the last 10 years the Internet has become

part of our lives. People use the Internet to search

for everything, especially:

Local Businesses

Local Information

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

If you’re not where your customers are

looking you’re going to lose out to those

competitors who are…

97% of American Internet users use the internet to shop

90% of online commercial searches result in offline purchases

82% of local searchers follow up offline via an in-store visit, phone call or purchase

74% of Internet users perform local searches

61% of local searches result in purchases

54% of Internet users would rather use the Internet and local search than phone books

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

of all searches are based on

location according to Google…

12

Billion

20%

Searches were served

up by Google in the U.S.

in December 2011

2.4 Billion

Local searches in the

U.S. in just one month

on Google alone!

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

So that’s around…

1.9

Billion

People in the U.S.

following up a local

search with an in-store

visit, phone call or

purchase

1.4 Billion

People in the U.S.

making a purchase

following a local

search

In December 2011 alone…

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

Besides Google people prefer

to search locally using…

Rather than the Yellow Pages

(on or offline)

Around 16% of searches

Around 14% of searches

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

And they’re not just searching for local businesses on their computers…

5 Times More Searches

Are Carried Out On Mobile

Devices Than On PCs….

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

of US adults own a cell phone93%

Over 5 Billion people globally own a cell phone

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

What Does This Mean

For You?

You can reach many more potential customers

through Internet Marketing

You can do this more cheaply than through

traditional methods such as print ads/Yellow Pages

You can be faster and more flexible with Internet

Marketing than with those traditional methods

You will get a far better ROI with measurable results

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

What Else Does This Mean

For You?

You can raise awareness of your business and brand

through Internet Marketing

You can build relationships with existing and potential

clients/customers

You can gain authority and become a household name

- locally or globally!

You can reach your clients/customers instantly

And so much more!

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

How Can You Do This?

Through various methods including:

Brand Management

SEO

Google Places

Social Media Marketing

Mobile Marketing

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

And if all that makes you feel

like this …

Don’t

Worry!

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636

We Can Explain

Clearly

Simply

Everything…

Prevail PR – San Luis Obispo Marketing & Web Design // (805) 456-8636