find your perfect distributor
DESCRIPTION
FREE Webinar resentation: How to find your perfect distributor for your Beverage or Product, by Jorge Olson, Liquid Brands Management www.liquidbrandsmanagement.comTRANSCRIPT
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Agenda
1. How to find your perfect distributor
2. Where do you want to sell
3. How much do they make
4. How to get the product there
5. How much will that channel make
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Who are you?What do you want?
1. You have a beverage
2. You want sales
3. For that you need consumers
4. For this you need retailers
5. To get retailers you need distributors
6. You want to find the perfect one!
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Reach Your Perfect Distributor
Host: Jorge Olson
Sell to:-Find your perfect distributor-Sell to Wholesalers-Sell to Distributors
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How to find your perfect distributor
1. What is you goal?
2. How much do you want to sell?
3. How fast?
4. Who do you need to get there?
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[YOU]
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Current Channel
Manufacturer Retailer Direct SaleSupermarkets
Manufacturer Broker Retailer Broker SaleSupermarkets
Manufacturer Distributor Retailer Supermarkets &Convenience
Manufacturer Wholesaler Distributor Retailer Convenience
Manufacturer Broker Distributor Retailer Convenience
Expectations
How to manage your expectations?
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Where do you want to sell
1. Natural Food Stores
2. Convenience Stores
3. Supermarkets
4. Restaurants, Bars, Hotels
5. Pharmacy
6. Gyms & Vitamin Stores
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How much do they make?
1. What is the GM or % they make?
2. Do you have it?
3. How will you support them?
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How to get the product there
1. Your answers will give you the distributor you need!
2. Is it DSD, Direct, Specialty?
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How much will distributors make?
1. How much in GM or % will they make?
2. Do you have it?
3. What is your support
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What is your answer?
1. Now you know who you want
2. Now, what do they want?
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Distribution Channels
Current Channels of Distribution for Manufacturers, Importers and
Master Distributors
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Current Channel
Manufacturer Retailer Direct SaleSupermarkets
Manufacturer Broker Retailer Broker SaleSupermarkets
Manufacturer Distributor Retailer Supermarkets &Convenience
Manufacturer Wholesaler Distributor Retailer Convenience
Manufacturer Broker Distributor Retailer Convenience
Your BeverageAcceleration Program
The Only Option?
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How Do We Do It?• It took 10 years to develop• We’ve talked to more than 50,000 stores• We’ve visited more than 5,000 stores
personally• We have thousands of brokers in our team• We have spent $2 million dollars learning
how to do this• You benefit from the program, the
experience and the contacts
What You Get
• Calls to prospects• Targeted to your product• Database management• Sales management• Leads delivered to your email• Dedicated project manager
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Examples
What You Don’t See!
• VP of sales and marketing• Customized CRM system• Trained salespeople• 10 year relationships with the market• Brand managers• Trade shoes attended
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Activity, Knowledge, People Monthly Cost Working With Us
VP Sales $10,000 Included
VP Marketing $12,000 Included
Brand Manager $7,000 Included
4 Salespeople $20,000 Included
Project Manager $5,000 Included
Custom CRM for Consumer Goods $2,500 Included
Rent expense $5,000 Included
Database Management $1,200 Included
Payroll Tax and Employer’s Burden $4,000 Included
Trade Shows to get leads $3,000 Included
Training employees $2,500 Included
Your Investment $72,200Included
Your Alternatives
What are your other options?
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[YOU]
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[YOU]
INSIDE SALES
3 x $50,000
TRADE ADS
12 x 4 x $2,500
TRADE SHOWS
4 x $15,000
[YOU]
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Activity, Knowledge, People Monthly Cost Working With Us
VP Sales $10,000 Included
VP Marketing $12,000 Included
Brand Manager $7,000 Included
4 Salespeople $20,000 Included
Project Manager $5,000 Included
Custom CRM for Consumer Goods $2,500 Included
Rent expense $5,000 Included
Database Management $1,200 Included
Payroll Tax and Employer’s Burden $4,000 Included
Trade Shows to get leads $3,000 Included
Training employees $2,500 Included
Your Investment $72,200 Included
How It Works
How much is the investment?
How do we start?
How do we make money?
More Sales & Distribution
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As simple as 1, 2, 3
Kickoff Call:
1. Your best target
2. Contact them, and again, and again
3. We only get you qualified leads
4. You sell to the leads and take the glory!
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Next Steps
• Go to the link I will send you• Sign up for the package• Get on your kick-off call• Start getting LEADS
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