finding a simpler path to cloud

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Dell World 2014 MT15: Finding a simpler path to cloud: Why choose Dell? Guy Currier, Director, Global Cloud Solutions Marketing Dell World 2014

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Cloud is confusing—with multitudes of platforms, vendors, and implementation models, all coupled with a constantly evolving set of choices. You’re left with the challenge of trying to figure out which one is best for you, followed by the heavy lift of integration and management of the cloud solution with your existing operations. That's why Dell is focused on providing a simpler cloud experience, driven by what customers want and need their clouds to do—simpler for users who can quickly get the IT resources they need and simpler for IT organizations so they can enable productivity, while retaining visibility and control over data and resources. This covers Dell's cloud-agnostic approach that helps you choose the right cloud for the job, whether that’s private, public or hybrid, while efficiently managing and governing all your clouds as one. For more on cloud, see http://dell.to/1yZoadx

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Page 1: Finding a Simpler Path to Cloud

1 Dell World 2014

MT15: Finding a simpler path to cloud: Why choose Dell?

Guy Currier, Director, Global Cloud Solutions Marketing

Dell World 2014

Page 2: Finding a Simpler Path to Cloud

2 Dell World 2014

Cloud adoption today

56 out of 100 enterprises consider cloud to be a strategic differentiator today

By 2018, the projected market spend on cloud will be $246B

77% Outsourcing budget spend for IaaS and SaaS

Page 3: Finding a Simpler Path to Cloud

3 Dell World 2014

Business demands driving the IT/business rift…

IT Operations • Transitioning to a service provider

• Starting to embrace IaaS

Often challenged with…

• Moving fast enough for BUs

• Needing to focus on legacy systems

• Meeting controls and governance

Business Units (BUs) • Driving SaaS adoption

• Driving IaaS adoption

Typically less concerned with…

• Security

• SLAs

• Ongoing support

• Costs of IT

Demand for apps & IT services

Page 4: Finding a Simpler Path to Cloud

4 Dell World 2014

Take full advantage of the speed and agility of cloud

Have open and transparent ways to implement and manage cloud environments

Be able to choose any kind of cloud that suits the use case

Gain expert guidance, from advice to implementation and governance

Prepare for the coming multi-cloud world (private, public, hybrid)

What IT tells us it needs…

Customer choice and guidance

Cloud-agnostic approach

Open, scalable solutions

Specific advice and guidance

Trusted services and support

Page 5: Finding a Simpler Path to Cloud

5 Dell World 2014

The difficult balancing act

…while reducing the cost, time and complexity of delivering IT services?

How does IT retain visibility, control and security…

Page 6: Finding a Simpler Path to Cloud

6 Dell World 2014

A simpler path to your cloud

Conquer cloud chaos Make cloud choice work to your benefit with objective guidance tailored to you

Establish IT control Gain visibility across legacy systems, clouds, and all of your applications

Innovation, not maintenance Free up IT so your resources are spent driving business value

Dell combines the broadest choice of

cloud solutions with world-class guidance to help organizations

gain quick access to IT services, enabling IT as

a business driver.

Page 7: Finding a Simpler Path to Cloud

7 Dell World 2014

Dell is a user, supplier and partner in cloud

VMware’s OEM Global Partner of the Year

Microsoft Partner of the Year Awards

to market with an OpenStack solution

128 1st

data centers via 14 Dell Cloud partnerships

1.1 million

cloud servers shipped

medical images managed by Dell in the cloud

6.7 billion 7 1

Page 8: Finding a Simpler Path to Cloud

8 Dell World 2014

On premises

Converged solutions

Open source solutions

Cloud

infrastructure

Cloud clients

Advanced virtualization

• Provisioning, governance and risk management across single and multiple cloud environments

• Performance monitoring and service assurance

• SaaS, data, and application integration

Off premises

Vertical cloud

Public cloud ecosystem

Software as a service

Managed private cloud

Dell Cloud strategy and portfolio

Cloud broker | Cloud management provider

Dell cloud consulting and application services

Build cloud environments

Manage and integrate cloud environments

Deliver and use cloud services

Page 9: Finding a Simpler Path to Cloud

9 Dell World 2014

Dell Cloud strategy and portfolio

On premises Off premises

Cloud broker | Cloud management provider

Build cloud environments

Manage and integrate cloud environments

Infrastructure

Cloud platform

Ma

na

ge

me

nt

Ac

tive

Sys

tem

M

an

ag

er

Cloud integration

Cloud management

Dell Cloud Manager

Vertical specialization

Dell Cloud Clinical Archive Dell Government Cloud

Public cloud

Design, deployment,

support

Application and infrastructure

services

Cloud orchestration

Managed cloud services Boomi

Deliver and use cloud services

Dell cloud consulting and application services

Page 10: Finding a Simpler Path to Cloud

10

“Thanks to Dell Cloud Services, we can boost capacity at peak periods while maintaining the same level of security as our on-premise infrastructure.” Mohammed Bellamine, Chief Operating Officer, LeGuide.com

LeGuide.com

Dell World 2014

• Quickly integrate an acquired shopping portal - Ciao

• Migrate core infrastructure to new data center, while achieving cloud capability

• Lowered IT cost through a 40% reduction in server footprint – Data center migration and virtualization

• Improved customer service through IT innovation – Private cloud deployment

• Maintained industry leadership through greater IT flexibility – Hybrid cloud bursting capability

Challenge

Results

Page 11: Finding a Simpler Path to Cloud

11 Dell World 2014

Build with cloud-optimized infrastructure Dell engineered solutions for private cloud

Dell RedHat Openstack Appliance

Dell Engineered Solutions for Vmware EVO: RAIL

General Usage

Microsoft Cloud Platform System Powered by Dell

CPS

• Operational simplicity • Scale-out deployment • Management efficiency

• Faster provisioning • Cloud capability • Capacity on demand

• Short deployment times • Integrated hardware and

software

Efficiency Speed Agility

Cloud Centric Appliances

Page 12: Finding a Simpler Path to Cloud

12 Dell World 2014

Dell Cloud strategy and portfolio

On premises Off premises

Cloud broker | Cloud management provider

Build cloud environments

Manage and integrate cloud environments

Deliver cloud services

Infrastructure

Cloud platform

Ma

na

ge

me

nt

Ac

tive

Sys

tem

M

an

ag

er

Cloud integration

Cloud management

Dell Cloud Manager

Vertical specialization

Dell Cloud Clinical Archive Dell Government Cloud

Public cloud

Design, deployment,

support

Application and infrastructure

services

Cloud orchestration

Managed cloud services

Dell cloud consulting and application services

Boomi

Page 13: Finding a Simpler Path to Cloud

13

““Windows Azure extracted a lot of the operational worries.... It handled all that for us, so we could focus on just delivering the features and capabilities that the business needed.” - Jim Keane, Executive Director, Dell,

Dell

Dell World 2014

Manage spikes in performance

during “Black Friday”

• Millions served with zero downtime

• 920M hits, 2000 page transactions/second in peak hours

• 140M going directly to Windows Azure

• 4-core VMs never exceeded 25% utilization

• Easy cloud integration with Visual Studio 2013 and Microsoft.NET

Challenge

Results

Dell + Microsoft Azure cloud

Solution

Page 14: Finding a Simpler Path to Cloud

14 Dell World 2014

Making public cloud delivery simpler with choice and guidance

Global coverage

Multiple cloud platforms Proprietary | MSFT | VMware | OpenStack | CloudStack

Most popular use cases Vertical Apps | Disaster Recovery | ERP & CRM Scale Out Web Infrastructure | Test & Dev Productivity Apps | Computational Analysis

Page 15: Finding a Simpler Path to Cloud

15 Dell World 2014

Design/ redesign

Orchestrate

Deliver end-to-end cloud services to users

(Re-) Build and integrate Design/ redesign

Dell Cloud Application and Infrastructure Services

• Develop application strategy

• Develop solution

• Initial setup

• Apps migration

• Apps development

• Integration

Cloud Orchestration Services (using Dell Cloud Manager)

• Directory drives access and authentication

• Self-service provisioning

• Approved governance framework

• Complete, persistent audit trail

• Budget controls

• Security policy compliance Dell Managed Cloud Services

• VMs, OS and apps management

• Inventory / availability / OS performance monitoring

• Automatic alerts escalation

• Remediation

• Root cause analysis

• Preventive patching

• Performance tuning

• Change management

Monitor

Remediate

Optimize and prevent

Page 16: Finding a Simpler Path to Cloud

16 Dell World 2014

Dell Cloud strategy and portfolio

On premises Off premises

Cloud broker | Cloud management provider

Build cloud environments

Manage and integrate cloud environments

Deliver cloud services

Infrastructure

Cloud platform

Ma

na

ge

me

nt

Ac

tive

Sys

tem

M

an

ag

er

Cloud integration

Vertical specialization

Dell Cloud Clinical Archive Dell Government Cloud

Public cloud

Design, deployment,

support

Application and infrastructure

services

Cloud orchestration

Managed cloud services

Dell cloud consulting and application services

Boomi

Cloud management

Dell Cloud Manager

Page 17: Finding a Simpler Path to Cloud

17 Dell World 2014

Multinational Software Company

Drivers: • Shadow IT deployments • Inefficient provisioning process

Blockers to cloud adoption: • Insufficient security controls • Lack of budget oversight

Before:

Manual provisioning

Dell Cloud Manager enabled cloud adoption by providing: • Budget controls

• Security controls • 480x faster provisioning time • 50x increase in volume

After:

Dell Cloud Manager

Minutes

VM Dell™

Cloud Manager

• launch 400-600 VMs per day • build / test / destroy

Developer

Days

Developer Request

Team of

admins

VM

• launch < 10 VMs per day • static VMs

Page 18: Finding a Simpler Path to Cloud

18 Dell World 2014

Security team?

IT operations?

Office of the CIO?

Typical hybrid cloud environment

On-premises private clouds Off-premises public clouds

Team A Engineering

(Dallas)

A private cloud for test and dev

Team D Retail Group

A public cloud for processing online

services

Team B Engineering

(Austin)

A private cloud for new app dev

Team C Marketing

A public cloud for web campaigns

Page 19: Finding a Simpler Path to Cloud

19 Dell World 2014

Unifying cloud management

Single point of control for implementation of governance policies & controls

Dell Cloud Manager SaaS or on-premises

Team A Engineering 1

Team B Engineering 2

Team C Marketing

Team D Retail group

• Directory drives access & authentication

• Self-service provisioning

• Approved governance framework

• Complete, persistent audit trail

• Budget controls

• Security policy compliance

Page 20: Finding a Simpler Path to Cloud

20 Dell World 2014

Making management of your cloud simpler

Dell Cloud Manager

Dell Cloud Manager API UI

User Directory services

Service tools

Operations tools

Other

Deploy and manage enterprise applications across private, public, and hybrid clouds

with agility, governance, and choice

Off-premises public clouds On-premises private clouds

Page 21: Finding a Simpler Path to Cloud

21 Dell World 2014

Our core value to IT

Enable cloud users

Gain visibility and control of cloud services

Provide choice

Cloud purchasing

User management

Service health Usage and

billing Product support

Dell Cloud Manager

Cloud networking

Cloud toolset Cloud services partners

Application development

Data management

IaaS partners

Introducing…..Dell Cloud Marketplace An online ecosystem for cloud services that brings together cloud vendors and buyers

Page 22: Finding a Simpler Path to Cloud

22 Dell World 2014

Dell Cloud Marketplace Making cloud simpler for everyone with choice and guidance

Conquer cloud chaos Make cloud choice work to your benefit with objective guidance tailored to you

Establish IT control Gain visibility across legacy systems, clouds, and all of your applications

Innovation, not maintenance Free up IT so your resources are spent driving business value

Compare: • GUI-based selection of best-fit

cloud • No lock-in to vendor or platform

Control: • Centralized management • Visibility and control of usage • Proactive deterrence of rogue IT

Consume: • Transactional instant IT • User self-service, automation • Single bill, automatic cost allocation

Page 23: Finding a Simpler Path to Cloud

23 Dell World 2014

What’s next in your path to the cloud?

I want to…

…accelerate the delivery of IT services

…enable simpler, secure self-service

…move disaster recovery to the cloud

...gain full control of all our cloud use

…reduce IT maintenance overhead

…migrate workloads to public cloud

…modernize my aging IT

Page 24: Finding a Simpler Path to Cloud

24 Dell World 2014

Let’s get started Engage with experts at the Solution Showcase

• See how Dell Cloud solutions can help your business

• View Demos, sign up for Dell Cloud Marketplace

Experience these additional sessions

• MT6: Simplifying and centralizing multi-cloud integration and management

• MT14: Building your private cloud

• MT60: Orchestrating Your Cloud Services and Applications

• HOL11: Dell Cloud Marketplace and Dell Cloud Manager hands-on lab

Schedule • Further discussion with your Dell team

Page 25: Finding a Simpler Path to Cloud

Dell World 2014

Thank you.

Page 26: Finding a Simpler Path to Cloud

26 Dell World 2014

Cloud is not really about expense model

Financing model On premises Off premises

Lump payment

You own You own and co-locate Your financing program

Vendor’s financing program

Lease Vendor owns • Vendor-owned co-lo • Service provision

Subscription Managed service • Managed service • Cloud service