A Project Report

ON

“FINDING MARKET POTENTIAL FOR JAYPEE BRAND IN SATNA MARKET”

FOR JAIPRAKASH ASSOCIATES LIMITED

“CEMENT DIVISION”

SUBMITTED BY

MR. OMRAJ SINGH

INDIAN INSTITUTE OF e-BUSINESS MANAGEMENT, (IIeBM) WAKAD, PUNE-57

MeBA-2007-2009

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGEE OF MASTER IN e-BUSINESS ADMINISTRATION

(MeBA )

1

DECLARATION

I have declared that this Project Report is an original unpublished work done at

Jaiprakash Associates Ltd. Rewa (M.P.) for the partial fulfillment of Masters of e-

Business Administration.

To the best of my knowledge, no piece of work has been done and submitted by anyone

in this regard.

Place:- Rewa Omraj Singh

MeBA 3rd Sem.

2

INDIAN INSTITUTE OF e-BUSINESS MANAGEMENT,

(IIeBM) WAKAD, PUNE – 57

This is to certify that Mr. Omraj Singh has successfully completed his Summer Project

titled “Finding Market Potential for JP Brand in Satna Market” at “JAIPRAKASH

ASSOCIATES LIMITED”.

From 16th June to 30th July

in partial fulfillment of the requirements of the Masters In e-Business

Administration. (MeBA) 2007-09 Course.

Jai Singh

Director

3

PREFACE

As a management student of summer Training Project one of the pre-requisite for the

successful completion of MeBA. I have done my summer training as Jaiprakash

Associates Ltd. The topic of my summer training is “FINDING MARKET POTENTIAL

FOR JAYPEE BRAND IN SATNA MARKET”.

The study covers a brief introduction about cement marketing in rural area like Rampur,

Nagud, Singhpur, Ucchra etc. of Satna deistic. The report is followed by detailed study

market Potential of Cement.

I am confident that this study meets the complete requirements of MeBA. Program it is

quite possible that may be some error in the report. In the any suggestion for the

improvement of content of this project report

4

ACKNOWLEDGEMENTS

At the outset I would like to express my deep gratitude to JAI SINGH Director for

providing me an opportunity to take up this project and his genuine interest in the project

& also I would like to thank Mr. RTT Antoni Sir (GM-TTG) and Mr. SKP Gupta Sir (GM-

MARKETING) for giving me the approval to this project in the organization

JAIPRAKESH ASSOCIATES LIMITED for this encouragement and contribution of time,

counsel, materials, and for coordinating the project work and giving me guidance. This

project would not have been possible without his help. I am very grateful to Dr. Bs Ks

Chopra Sir Chief of, Indian Instituted of e-Business Management for his assistance.

I am thankful to many individuals in the marketing department of JAIPRAKESH

ASSOCIATE LTD for the encouragement and professional assistance.

A heartfelt thanks to the many respondents surveyed whose ideas, critical insights and

suggestions have been invaluable in the preparation of this report. I feel highly obliged

for the excellent and able guidance of Mr. RAVI GHATE (Field officer – J.P. Cement

Rewa in Satna Dump (R)); Guiding me all though the way and helping me achieve the

best of my performance.

I have great pleasure in expressing my sincere thanks to the management and all the

members of marketing department of Cement Division, REWA who had given their full

support to bring the summer project to a completion.

OMRAJ SINGH

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CONTENTS

Executive Summary

Section 1. Introduction

Section 2. Company Profile

Section 3. Review of Literature

Section 4. Research Methodology

Section 5. Analysis of Data

Section 6. Conclusion

Section 7. Bibliography

6

EXECUTIVE SUMMRY

After getting the opportunity to undergo my 45 days summer training in Jaiprakash

Associates LTD.

I carried out my project concerning “FINDING MARKET POTENTIAL FOR JAYPEE

BRAND IN THE SATNA MARKET’’.

The first week I spent in getting more about the company profile, about product

knowledge from company marketing department followed of various function, an how to

find the target customer (Dealers ,sub-Dealers& Retailers).

The remaining time I spent in studying, analyzing and finding potential for Jaipee brand

and other competitive brand in the SATNA segmented market (area wise segmentation).

My product was Cement .My aim was to search the Market Potency of particular brand

and also find out what influence by the consumer to buy a particular brand.

My product’s cement complies with IS: 8112 -1989 for 43 Grade Ordinary Portland

Cement and surpasses IS:1489:1991, the laid down BIS standards for fly ash based

PPC cement.

Features of my product are:

• High Compressive Strength and rate of strength gain.

• The superfine particles of cement provide great finish to the structure.

• Cement provides unsegregated concrete of better integrity.

• Impermeable concrete for durable construction.

• Resistant under aggressive environment even in costal areas.

• Resistance to corrosive attack on steel reinforcement.

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• Resistant to lime leaching.

• Low heat of hydration – Crackless construction.

• Reduces shrinkage and swelling.

• Beneficial effect on workability due to spherical shape of particles and their high

fineness.

• Pumpability – provides more cohesive concrete and mortar.

• Modulus of elasticity is high especially at later ages. Improved bondage of

concrete to steel.

We categories target costumers by Cement Company as Dealer, Sub-Dealer, and Retailer etc.

Organization: - JAIPRAKESH ASSOCIATES LTD, REWA.

Objective: - TO FIND OUT MARKET POTENTINAL FOR JAIPEE BRAND AND

IMAGE MISMATCH BITWEEN CEMENT BRAND AND ONSUMER IN

SATNA MARKET.

Methodology:- Descriptive study, Dealers, sub-Dealers& Retailers interview, survey and

questionnaire, which includes rural areas, sub-urban areas, urban areas.

Research Approach: - Observation, Focus group, Survey, Behavioral Data.

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SAMPLE PLAN: -

Theoretical aspect: - Most of the sellers are sales the JP-BULAND, PRISM

CHAMPION, ACC and BIRLA SAMRAT. Because costumers more emphasis on

JAIPEE, PRISM and ACC Company. Costumer also has faith in these companies. And

all sellers well have known about these big giants.

Analysis, Finding:-We found that customers are more determined on feature of the

product and benefits. We also found that some customer is having brand awareness like

ACC, PRISM, JAIPEE and BIRLA. We also found that in which region there is more

promotional activity of particular Company there is more selling of that particular

Company Brand.

Suggestion:-Dealers is most important for product selling because they have play main

role in the market and their should be provided good facility by the company like

Insurance policy, Health facility with family, Children Education etc to feature accepts.

So that, Dealers becomes motivate and selling will be increase Company product and

Profitability automatically increase.

Universe Residents of SATNAFrame Cement Seller Sample Size Exclusive Dealer, Sub-

Dealer, Consign. Sampling Method Area SamplingContract Method PI (Personal Interview)

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INTRODUCTION

TITLE OF THE PROJECT:-

“TO FIND OUT MARKET POTENTINAL FOR JAYPEE BRAND IN SATNA MARKET”

Why have chosen this company & this project:-

This is like a dream come true working with such a big company in Cement Division. I

enjoyed working with brand like Buland Cement .The Company is having 20% market

share in the Indian Cement Industry. JAYPEE is a largest Cement manufacturing

company in India its capturing 5% of India market in cement division.

Right now JAYPEE GROUP doing Business in various Sectors: Civil Engineering,

Private Hydropower, Cement, Hospitality, Integrated Township, Information Technology,

Thermal, Transmission. The company realized that it was time to reinvent its identity. In

its new avatar, the company is now known as JAIPRAKESH ASSOCIATE LIMITED – A

name that means many things. It is not merely the product of mass and acceleration but

also the way the company conducts its business.

The JAIPRAKESH ASSOCIATE LTD is a well diversified infrastructural industrial

conglomerate in India. Over the decades it has maintained its salience with leadership in

its chosen line of businesses - Engineering and Construction, Cement, Private

Hydropower, Hospitality, Real Estate Development, Expressways and Highways. The

group has been discharging its respond sibilates to the satisfaction of all its

10

shareholders and fellow Indians, summed by its guiding philosophy of "Growth with a

Human Face"

Today this Diversification in Different Area Like: Madhya Pradesh (Sidhi, Satna, Guna),

Uttar Pradesh (Chunar, Dala) Himanchal Pradesh, Gujrat ( Bhuj, Jamnagar) etc. and

also Establishing Cement Plant in Foreign like Bhutan, Afganistan, Irak (Bagdad) etc.

concentrating on Human Growth in India and Foreign and also customer satisfaction

through high quality, high utility and high technology products.

LOCATION

The survey is conducted with the help of questionnaire method and survey is conducted

in the Satna region.

DURATION OF THE PROJECT:-

The project duration was of 45 Days from 16/06/2008 to 31/07/2008.

HOW DID I CARRY OUT THE PROJECT?

The project started from getting knowledge of the concerned product. The research

objective is that the overall Dealers, sub-dealers feedback and personal customer visit

which involves feedback of customers. The Dealers requirement & finding new customer

for my product I also took their suggestions .In the project there are many things to learn

in the process and to have the market knowledge and finding new segment for my

product; Because it is good opportunity for me to work with product in SATNA Market.

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OBJECTIVE

In the current scenario of cut-throat competition every company to service invest in some

new technology for their expansion & to maintain the quality, reduce the cost & to

produce the branded product.

My objective in this survey is to determine the Market Potential of the cement in satna

region, after determining the satisfaction level of customer.

Aims and objectives of sales analysis are mainly divided into two terms, viz.

1. Main Objective

2. Supplementary Objective

Primary Objective

1. TO FIND OUT MARKET POTENTINAL FOR JAYPEE BRAND IN SATNA MARKET

2. FIND OUT WHETHER THERE IS AN IMAGE MISMATCH BETWEEN THE

CEMENT BRAND AND CUSTOMER.

Secondary Objectives:-

1. To identify the potential area.

2. To identify the potential customer.

3. To find out Brand Promotional activity in the Market.

4. To create the ways to promote JAYPEE as BRAND.

5. To determine the demand of the Cement.

6. To design marketing Strategy.

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HISTORY OF JAIPRAKESH ASSOCIATES LTD

With a single minded focus in mind, to achieve pioneering myriads of feat in civil

engineering Shri. Jaiprakash Gaur, the founding father of Jaiprakash Associates Limited

after acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee,

had a stint with Govt. of U.P. and with steadfast determination to contribute in nation

building, branched off on his own, to start as a civil contractor in 1958.

Historical MilestonesYear 1957 Completed first work as contractor in Kota (India).Year 1979 Jaiprakash Associates Private Ltd. ( JAPL)Year 1983 Establishment of Jaypee Rewa Cement Plant (JRCL) with an initial

capacity of 1 million tones.Year 1980 Hotels Siddharth and Vasant Continental set up.Year 1986 Formation of Jaiprakash Industries Limited ( JIL) by amalgamating JAPL

into JRCL.Year 1992 Formation of Jaiprakash Hydro Power Ltd.(JHPL) and Jaiprakash Power

Venture Ltd. (JPVL)Year 1996 Establishment of Jaypee Bela Cement Plant (JBCP) with an initial capacity

of 1.9 million tones.Year 2000 Formation of Jaypee Cement Ltd. (JCL) by merging JRCL and JBCP.Year 2003 Formation of Jaiprakash Associates Ltd. ( JAL) formed by merging JIL with

JCL.Year 2005 Shares of JHPL listed on BSE/NSE. First Hydropower company to be

publicly held and listed in the country.Year 2006 Merger of Jaypee Greens with Jaiprakash Associates Ltd. ( JAL)

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CIVIL ENGINEERING Captivating both EPC and Non EPC contracts in its stride, building on its year of expertise as an acknowledged leader in its field.

PRIVATE HYDROPOWER Augmenting the nation to achieve its goal of “Power for All by 2012” by harnessing on the countries rich water potential.

CEMENT Jaypee Buniyad and Jaypee Buland brands, all surpassing applicable BIS standards.

HOSPITALITY Indian hospitality at its best, experience the inimitable charm with the Groups finest boutique hotels in India.

INTEGRATED TOWNSHIP A world class ambience offering tranquility and oneness with nature. An ideal golf centric home with top class amenities.

INFORMATION TECHNOLOGY

The IT arm of the group specialising in educational content development, custom interactive eLearning, cell animation and flash games.

THERMAL Setting up of Thermal Power plant in state of M.P. will help even out the demand-supply mismatch.

TRANSMISSION Evacuation of power will be facilitated by setting up of transmission lines for the 1000 MW Karcham Wangtoo Project.

14

COMPANY PROFILE

Transforming challenges into opportunities has been the hallmark of the Jaypee Group,

ever since its inception four decades ago. The group is a diversified infrastructure

conglomerate and has a formidable presence in Engineering & Construction along with

interests in the power, cement and hospitality. The infrastructure conglomerate has also

expanded into real estate & expressways.

ENGINEERING & CONSTRUCTION

The Engineering and Construction wing of the group is an acknowledged leader in the

construction of multi-purpose river valley and hydropower projects. It has had the unique

distinction of executing simultaneously 13 hydropower projects spread over 6 states and

the neighboring country Bhutan for generating 10,290 MW of power.

The key non-EPC projects completed/under execution across India is -

• 1450 MW Sardar Sarover Project, the largest water resource project in India,

• 1000 MW Tehri Dam, Asia's highest rockfill dam.,

• 1000 MW Indira Sagar Power House, second largest surface power house in the

country.

• 1500 MW Naptha Jhakri Power House, the largest underground surface power

house in the country.

The in house Design and Consultancy company, Jaypee Ventures Pvt. Ltd. (JVPL),

gives JAL a competitive edge over its rivals. The design and engineering arm has been

15

awarded “CT1” grade by ICRA with CIDC (The Construction Industry Development

Council). This is the highest rating assigned to consultants in the field of engineering.

CEMENT

Jaypee group is the 4th largest cement producer in the country. It produces Ordinary

Portland Cement and Pozzolana Portland Cement under the brand names “Buland” and

“Buniyad”. Its Cement Division currently operates modern, computerized process control

cement plants with an aggregate capacity of 7.0 MTPA. The company is in the midst of

capacity expansion of its cement business in Northern, Central and Western parts of the

country and is slated to be a 25 MTPA cement producer by the year 2010 and 30.5

MTPA by 2011 with Captive Thermal Power Plants totaling 250 MW.

Post expansion the Group will have 8 integrated cement plants supported by 250 MW of

Captive Thermal Power, 8 split location plants, 11 railway sidings and one jetty giving the

Group a pan India presence in cement sector.

POWER

Jaypee Group, an integrated power player in the country after having established a

strong presence in the Hydro-Power Sector has initiated its entry into Thermal Power

Generation, Power Transmission and also forayed into Wind Power.

The group with its operational projects of 300 MW Baspa-II (Himachal Pradesh) and 400

MW Vishnuprayag (Uttarakhand) is India’s largest Private sector Hydro-power producer.

Besides this, 1000 MW Karcham Wangtoo project (Himachal Pradesh) is under

advanced stage of implementation. In addition to these, with 2525 MW projects (2025

MW Lower Siang & 500 MW Hirong ) coming up in Arunachal Pradesh and 720 MW

(270 MW Umngot and 450 MW Kynshi Stage –II) in Meghalaya , the Group will have

16

total hydro-power generation capacity of over 5600 MW.

The Group is also in the process of implementing 2 x 660 MW pit head based Nigrie

Thermal Power Plant in District Sidhi of M.P. and is setting up through M/s Suzlon, 50

MW of Wind Power in two phases of 25 MW each in Maharashtra.

The Group is setting up Transmission System associated with 1000 MW Karcham

Wangtoo Hydro Electric Project. The Transmission Project will consist of a 230 km long

transmission line between Wangtoo in Himachal Pradesh and Abdullapur in Haryana.

HOSPITALITY

The group owns and operates four five star hotels, two in the national capital, New Delhi

and one each in Agra and Mussorrie and also a five star Golf resort at Greater Noida,

with a total capacity of 675 rooms.

REAL ESTATE AND EXPRESSWAYS

The real estate industry in India has been witnessing strong growth over the last 5 years

mainly driven by positive growth in the economy with major areas of development

including retail, hospitality, entertainment industries (e.g. hotels, resorts, multi-

complexes), economic and social services (e.g. hospitals, schools) and information

technology-enabled services (e.g. call centers).

The Group is a pioneer in the development of India's first golf centric Real Estate.

Jaypee Greens - a saga, a story - a world class integrated community with a sanctuary

of homes with limitless hours of enchantment. Residences sculpted around an

international championship 18 hole Greg Norman Golf Course with an integrated sports

complex, a spa resort, more than 16 lakes and water bodies, 60 acre nature reserve and

other natural greens. A masterful creation spread over 7 million sq.ft. in over 450 acres

of land at Greater Noida, it has become the most exclusive address for high end 17

segment of homeowners.

In addition to the construction and operation of 165 km, Noida to Agra expressway, a

Ribbon Development of 2500 Hectares of land at five or more locations along the

expressway for commercial, industrial, institutional and residential and amusement

purposes, will also be undertaken as an integral part of the project. The company plans

to develop such installations to international standards with state of the art technology.

SOCIAL COMMITMENTS

The group has always believed in growth with a human face and to fulfill its obligations it

has set up Jaiprakash Sewa Sansthan (JSS), a ‘not-for- profit trust’ which primarily

serves the objectives of socio – economic development, reducing the pain and distress

in society and providing education at all levels of the learning curve with sixteen schools,

two ITI’s and three universities.

For over 3 decades now Jaypee Group has supported the socio-economic development

of the local environment in which they operate and ensure that the economically and

educationally challenged strata of the work surroundings are also benefited from the

group’s growth by providing education, medical and other facilities for local development.

Apart from this sustaining the ecological balance is of paramount importance. Our

ecological management approach has led to efficient and optimum utilization of available

resources, minimization of waste. Our group has also taken green initiatives,

afforestation drives, resources conservation, water conservation, air quality control &

noise pollution control and created a “green oasis’’ amidst the limestone belt at our

cement complex in Rewa.

18

Because we know, the environment is the prime essence of healthy life and healthy

living as what we do today will be reaped by the next generation.

Last but not the least, “It is our dream of a brighter India that gives us the courage to

brave the odds and emerge successful. It’s no small dream. But then, it’s not too big

either”.

19

BOARD OF DIRECTORS

The Board of Directors of the company has envisioned the organization to new heights.

The company is well managed under the foray of these individuals:

1) Applicability: - This Code of Conduct is applicable and binding on the Directors and

Senior Management Personnel of the levels of Presidents, Vice Presidents, who are

Members of the Senior Management Team of the Company.

2) Code of Conduct – The Board Members and Senior Management shall–

(a) Always act in the best interest of the Company.

(b) Adopt highest standards of personal ethics and integrity in their dealings with the

Company.

20

Executive Chairman

Executive Vice Chairman Executive Vice Chairman

Vice Chairman

Joint Managing Director

Time Director Time DirectorTime Director

Departmental (GM) Departmental (GM) Departmental (GM)

Vice Chairman

(c) Make disclosures, to the Board of Directors, relating to all material financial and

commercial transactions in which they have personal interest, and may have a potential

conflict with the interests of the Company.

(d) Ensure security of all confidential information made available to them in the course of

discharge of their duties or otherwise.

(e) Follow all prescribed safety and environmental norms.

(f) Not engage with any member of the Press or Media in the matters connected with the

Company or its business unless specifically permitted by the Board of Directors of the

Company or the Chairman & Managing Director of the Company.

PERFORMANCE AND ECONOMIC SITUATION OF THE COUNTRY

The performance of the Company during the year under review cannot be

considered satisfactory.

1. Present production Capacity -7.0 Million Tones/Annum.

2. Progressing Towards 22 Million Tones / Annum.

3. Single largest Cement Production complex at one location in India.

4. Three modern Cement Plants.

5. State of ART equipments Include:

Computer aided deposit evaluation (CADE), Quarry scheduling and Optimization

Package (QSO), as will as computerized online Bulk Material Analyzer (GAMMA

MATRICS) etc. Stacker/ Reclaimed for Lime stone & Coal, Dynamic & high

Efficiency Separators for RAW and FINISH Grinding.

21

IMPORTANCE TO ECONOMY:

The cement industry accounts for approximately 1.4%of GDP and employs over

0.15 million people .it is significant contributor to the revenue collected by both the

central and state government through excise and sales taxes .cement has consistently

figured among the top a 5-7commodities .It is heavily taxed commodity and the duties

amount to round 30% of the selling price of cement.

India is the second largest producer of the cement in the world .In 2007-08 India

(160mt) is the second largest producer –behind china (1000mt);but ahead of the US

(99mt)and Japan (66mt).India’s cement industry –both installed capacity and actual

production has grown significantly over the past three accedes, with production

increasing at an average rate of 8.1% per year between 1981 and 2006-07.also it is

worth noticing that the demand for cement is still outstrips supply by at least 5 million

tones (1- June-2008)

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II. PRODUCTS PROFILE

Jaypee produces a wide variety of cements, which are specifically designed to cater to

the customer’s requirements for different types of cements in each of its markets. All the

brands, which the Company produces, are so evolved in their characteristics and

properties that they surpass BIS Standards. For each brand, the relevant BIS standards

are mentioned in enclosed table along with a comparison with the actual parameters

obtained during last 6 months.

All brands are marketed in attractive HDPE bags, containing 50 Kgs of quality cement

from Jaypee. Bags are identified with a conspicuous Jaypee Logo, which also over the

years has come to be regarded as a “Hallmark” of quality.

Jaypee markets both PPC & OPC grades of cement. A brief introduction of each brand is

enumerated as below:-

PORTLAND POZZOLANA CEMENT

Jaypee Cements produces two popular special blends of Portland Pozzolana cement

known as ‘Buland’ & ‘Buniyad’

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BUNIYAD (Blended Cement)

Buniyad is being used for a number of applications like housing & commercial

complexes, roads, wells, canals etc. which establishes that Buniyad cement has proven

to be favorite choice of the discerning customer. It is particularly well situated to the

tropical climatic conditions of India.

Buland cement helps to produce better concrete & compressive strength keeps on

growing with time.

Buland promotes workability in fresh concrete even with less water and hence yields

high strength concrete of low permeability. Less bleeding better pumpability and superior

finish are thus attained by use of Buland. Hardened concrete made with Buland benefits

from continually improving compressive strength and related properties like creep etc.

Furthermore the concrete is very durable and effectively resists aggressive attack of

sulphate and chloride ions. It is also resistant to Alkali aggregate reaction. The concrete

is not subjected to attack by acidic GHGs as it contains low quantity of unutilized

Ca(OH)2

24

ORDINARY PORTLAND CEMENT

1. Jaypee OPC-43 Grade cement

OPC-43 Grade is produced from enriched limestone most suited to make high quality

clinker, which on grinding gives a cement with characteristics better than those specified

in IS: 8112 1989. Table below may be referred for the same.

Jaypee OPC-43, has emerged as the top choice of Construction & Civil Engineering

Companies engaged in construction of mega projects – such as National Highways,

Bridges, Transmission lines or power plants.

Cement tested at temp.27± 2°C

2. Jaypee OPC-53S Grade cement Conforming to IS: 12269-1987

One of the very few cement manufacturers having the capability to manufacture this

special grade of cement which due to its enhanced quality and performance parameters

has been approved by the RDSO and is preferred by Indian Railways for manufacture of

“SLEEPERS”.

Jaypee OPC-53 S Grade is also used in heavily loaded or prestressed structures, which

are subjected to high dynamic loads due to rapidly moving volumes, be it a train passing

on the railway sleepers or a great volume of water moving at high speed to generate

electricity in a Dam.

Cement tested at temp.27± 2°C25

What is PORTLAND CEMENT?

1. It is obtained by mixing in predetermined proportion such as calcareous

(Limestone) and Argillaceous (Silica) material.

2. Burning them at high temperature (1400-1500oC ) to Produce clinker.

3. This is then grinding with Gypsum (4-5%) to produce a fine powder called

ORDINARY PORTLAND CEMENT (OPC).

4. Cement is a chemical, which when mixed with water allowed to set and hander.

5. Buland Cement gives strength more then 53 MPa in 28 days.

6. Buland cement gives strong shield against forces of nature like water & salts.

7. Buland Cement is superfine, which gives cohesive mass & mason experiences

extra ease of working & better finishing. This makes buland cement ideal cement

for all applications.

IT’S MY PRODUCT WHICH IS GOT DURING SUMMER PROJCT

“BULAND CEMENT”

26

Manufacturing Process:

MAIN COMPOUNDS OF CEMENT

A. TRICALCIUM SILICATE (C3S)

i. Early strength

ii. High liberation of heat.

B. DICALCIUM SILICATE (C2S)

i. Later strength

ii. Low liberation of heat.

C. TRICALCIUM ALUMINATE (C3A)

i. Affects setting Behavior- flash set

ii. High liberation of heat

D. TETRA CALCIUM ALUMINO FERRITE (C4AF)

i. NO CONTRIBUTION TOWARDS STRENGTH

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OXIDES COMPOUNDS:

LIME CaO SILICA SiO2

ALUMINA Al2O3

IRON OXIDE Fe2O3

MAGNESIA MgO SULPHATE SO3

ALKALIES (Na2O + K2O)

IN OPC:

IN BLENDED CEMENT:

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CEMENT + WATER

CEMENT + WATER

GLE (78-80%) Ca(OH)2 (20-22)

CEMENT + WATER

STRENGTHGEL (78-80%) Ca(OH)2 (20-22)

SILICATE REACTION STARTS

GEL (97-98%) Ca(OH)2 (2-3%) HIGHER STRENTGH

Hydration

After 15 Days

After 1 Year

Effect of Buland on concrete properties:

Durability:

Jaypee “Buland” when used in correct proportion followed by proper curing of

concrete, has a very positive effect on durability of concrete.

The use of buland cement results in reduced permeability and reduced expansive

stresses, therefore reduced tendency of cracking, thus freedom from cracking is related

to concrete durability.

REVIEW OF LITERATURE

Industry analysts have identified major trends that can lead to strong sales opportunities

for operators. Ericsson has addressed these developments and strengthened its

enterprise offering with focus on voice and data solutions. The market trends include:

• (Information planning) IP technology is increasing in private branch exchanges

(PBXs, and changing infrastructure will play a stronger role within enterprises.

• Since the enterprise market is still based on Quality services, it remains a major

revenue stream for operators.

• Technology Outsourcing and hosting are becoming viable options for enterprises.

Company Mines and outsource Raw material of other mines are with their own

equipment want to buy as a service, larger enterprises with CPE (Customer

Premises Equipment) want to use their already existing investment.

29

All the operations of cement is computerized through an ERP software containing

modules for Inventory, Purchase, Finance, Sales & Distribution, Costing, Excise &

Taxation, HR & Payroll and MIS. These modules are fully integrated and any entry made

in one module is readily available in another module

The reach of this software widely spread and touching all manufacturing, distribution,

marketing and selling point located in the states of MP, UP, Bihar, Jharkhand, West

Bengal, Delhi, Uttaranchal, Chhatisgarh, Haryana, Punjab and HP.

FUNCTIONS OF LITERATURE REVIEWS

The most popular patterning of chapters in theses and dissertations goes something like

this:

1: Introduction

2: Review of the Literature

3: Methodology

4: Results/Findings

5: Analysis and Interpretation of the Findings

6: Summary, Conclusions, Applications, and Recommendations for Further Study

Such a pattern implies that the entire collection of information from the professional

literature belongs in. However, whether it’s wise to locate all references to the literature

within a separate chapter is a matter of debate. Two questions worth answering are:

(1) What function is material from the literature expected to perform in your project?

(2) Where in the final version of your thesis or dissertation can such material most

reasonably be located? 30

A typical answer to the first question is that faculty advisors want your project not only to

display your ability to answer the particular question on which your research will focus,

but also to demonstrate how skillfully you

A recent joint study released by the National Association of Home Builders (NAHB) and

McGraw-Hill Construction has discovered that some 85% of homeowners who currently

own green homes are happier with their new homes than with their previous houses--

and those green

Philadelphia:B.Franklin’sPress:

Journal article: Marx K. (1998). "Sociolo in the Third Reich". New European Social

Thought, 14 ( 3), 123-142. The second, from the Chicago Manual of Style ( 1993), is

often used for studies in the humanities. It sometimes is also found in educational and

certain social-science publications.Book: Raleigh Walter. A Complete History of the

World. London: The Tower Press ( 62nd ed.), 1999. Joumal article: Johnson Ben. "W.

Shakespeare and the Kate who kissed". Elizabethan Archives, 8 ( 1604): 67-82.

1. Suggest ideas for research problems.

Well before the time you actually start work on my project, can be on the lookout for

potential research topics. While reading a textbook, listening to a lecture, or browsing

through a journal, my intuitive reaction to items may signal potential topics. Such

reactions can be recognized in my spontaneous response to what encounter: "That may

not be true in all cases" or "Surely that’s an oversimplification of a complex situation" or

"Now that’s an idea worth following detail" or "I can’t draw such a broad conclusion from

such a limited sampling of people" or "There must be a better way to test that theory."

On these occasions, may find it worth the bother to jot down my reaction and to suggest,

31

even in a vague way, the kind of study that could derive from my response. Adopting this

habit enables to compile a list of research possibilities from which can select my thesis

or dissertation problem.

2. Identify strengths and weaknesses of others’ theories and empirical studies.

Authors of books, articles, and book reviews in my discipline frequently offer

assessments of work in that field. Those analyses can prove useful for my own work by

alerting to weaknesses to avoid and suggesting good ideas to incorporate in my own

study. By pausing in my reading to note these features and to identify the publication in

which they appear (author, year, title, volume, number, publisher, page number),

gradually accumulate references that may prove helpful for my project.

Identify theories that can be applied or tested. The word theory, as we use it throughout

this book, is a proposal about (a) what variables are important for understanding some

phenomenon and (b) how those variables interact to make the phenomenon turn out as

it does. Thus, a political theory may be designed to explain why people vote the way

they do in elections. A sociological theory may show how and why people within a family

may rise or fall on a social-status scale from one generation to the next. An economic

theory may explain stock market cycles of advance and decline. An anthropological

theory may offer reasons for the appearance of particular religious practices within

representative cultures. A psychological theory may identify factors affecting compulsive

behavior. An educational theory may propose how teachers’ personality characteristics

interact with pupils’ characteristics to affect pupils’ academic performance. Thus, in the

professional literature, may find theories which thesis or dissertation will test empirically,

32

extend, revise, or replace. During your reading, as ideas about theories come to mind,

may find it worthwhile to record my thoughts.

Suggest methodological approaches.

The word methodology is used here to mean the steps I will follow in answering your

research question, including the kinds of information collect, how collect it, and how you

classify and interpret the results. The professional literature is a valuable source of

methodological possibilities, including the advantages and limitations of different

approaches. Such information not only can guide your choice of a research design but

also can aid you in devising a defense of that choice. Therefore, as you browse through

the literature, you can profitably take notes about (a) the components of a given method,

(b) the kinds of research problems for which that method has been used, and (c) the

method’s strengths and weaknesses.

Feedback from previous clients.

Explain data-gathering techniques and instruments. Each research design includes

ways of collecting information, such as, analyzing the contents of documents, conducting

an opinion survey, observing people’s behavior, administering tests, or carrying out an

experiment. Journal articles or single chapters of an edited book, because they are

restricted in length, may mention the data collecting methods and instruments but not

describe them in detail. I will find this practice satisfactory if the instrument that a writer

mentions (such as a test or questionnaire) is a standardized, published document whose

specific nature you can discover by obtaining a copy and reading its instruction manual.

But authors’ tests, questionnaires, or interview protocols are often ones they created on

their own and may not be reproduced in the account of their research. In these cases, if

33

it is important that you learn the specific nature of a data-gathering technique, you may

need to hunt for the study’s original, detailed description (perhaps in a book or

dissertation) or else write directly to the author to request a copy of the account.

Provide typologies and taxonomies for classifying data. A quantity of collected

information - such as historical accounts, survey responses, and test scores - is typically

an incomprehensible mess until it’s been classified and summarized. The professional

literature contains alternative ways this can be done. Taking notes about different

approaches, along with each one’s advantages and limitations, prepares for writing the

portion of my thesis or dissertation in which (a) Discuss alternative classification

schemes

(b) Tell which scheme you adopted, and

(c) Defend the suitability of that scheme by comparing its features with the strengths and

weaknesses of other options.

Suggest statistical and graphic treatments. Numbers, tables, diagrams, and pictures are

among the devices useful for classifying and summarizing data. Therefore, as my peruse

the literature, may benefit from contemplating the kinds of data intend to collect and from

taking notes about authors’ statistical techniques, kinds of tables, and graphic displays

that might wish to include in my own study.

Illustrate ways of interpreting research results. The word interpreting in the present

context refers to explaining to readers what your classified information means. This is

the "so what?" phase of research. The professional literature can help prepare you for

the interpretation task by illustrating the diverse conclusions authors have drawn from

34

their data. It’s useful for me to note which modes of interpretation in the literature find

most convincing, and why. Conversely, I can also determine which interpretations

consider weak, and why. This exercise can aid in establishing criteria to guide the

conclusions drawn from my own data.

Suggest outlets for publishing the completed product. I will reach a broader audience

with my project if the results can be disseminated in some form other than that of an

unpublished thesis or dissertation. That form may be an abstract, a succinct journal

article, a microfiche or

Microfilm version of the entire work, a chapter in someone else’s book, or an entire book

itself. During your review of the literature, you may locate potential outlets for the type of

research my project involves. Recording the addresses of those outlets and noting the

form that each type assumes can prepare you for contacting sources of publication once

your project is finished.

In summary, the professional literature has many potential functions for promoting the

quality and speed of my work. Recognizing these functions at the outset of your project,

then taking proper notes during the search, helps ensure that I invest my time

economically.

1. In the following list, place an X on the line in front of each function that your search of

the literature is intended to perform.

2. For each of the functions that you checked under product, make a list of key terms I

plan to use to guide my search of the literature.

35

3. Specify the bibliographic form you will adopt for listing references at the end of your

thesis or dissertation. For each type of resource that you will use in the literature,

prepare a sample reference to guide note-taking during the literature search.

Specifically, prepare a sample for

(a) A book by a single author,

(b) A book by multiple authors,

(c) An edited book,

(d) A journal article by a single author,

(e) A journal article by multiple authors,

(f) A periodical article with no specified author,

(g) An encyclopedia entry,

(h) A newspaper article,

(i) An unpublished conference paper,

(j) An unpublished thesis or dissertation,

(k) A personal communication (letter, phone call, e-mail),

(l) A report on the Internet, and any other type of resource you plan to use.

Specify the form in which you will cite references within the body of your thesis or

dissertation. Create a sample of this form for each type of literature resource that you

intend to consult. 36

Do plan to use a code system for identifying the functions that material from the

literature is expected to perform? If so, describe the form that the codes will assume, and

specify the meaning of each item in your code system.

What to Record and How to Record It

If I have used function questions to guide your search, then the problem of what to

record from the literature is obviously solved. Simply write answers to your questions. It

is also the case that, as survey the literature, contents of the article or chapter are

reading may suggest further search questions that had not occurred to me before. Thus,

not only record the information I have found but also add to my search strategy the

question generated by that information.

The matter of how to record what I find can involve considering both what form to use

and how to code what record.

Search Strategies

An approach some students use is the generally-browse-and-peruse strategy. They hunt

for books and journals in the broad area of their topic, Then read the sources in detail,

hoping to find material that might apply to their project. In my experience such a method

is very inefficient. A specify-and-look-up strategy is far more productive because it saves

lots of time, eliminates wading through pages that will be of no use, and guides to where

relevant material should be located in my project. When employing a specify-and-look-up

approach, first decide which functions intend literature survey to serve. Those functions

can be cast as questions you plan to answer, such as:

37

What studies have already been conducted about my topic, and what conclusions did

the authors draw?

What key terms did the author use that can relate to my study, and how were those

terms defined?

What are methodological strengths and limitations of previous studies relating to my

topic?

On what theories have previous studies been founded? Or, which theories have been

applied in previous studies?

Additional questions of this sort can focus on the other functions we described earlier in

this chapter. Armed with your guide questions, you skim through book chapters, journal

articles, or newspaper accounts to find the answers you seek. As a result, rarely, if ever,

read a book straight through. Instead, you hunt up answers to my questions. In some

instances this will require a detailed perusal of one or more chapters - sometimes an

entire book or monograph - as when wish to thoroughly understand the theory on which

the study was grounded. In other cases, my task consists of hunting only for a key word

or phrase in the book’s index (as in learning how an author defined a term that will be

important in my project); then read only the pages whose numbers appear for that word

in the index. Sometimes my search will be guided by a single question. In other cases, I

will find it economical to look up answers to several questions at the same time in order

to make the most efficient use of a book, dissertation, or journal that would be difficult or

inconvenient to obtain on a future occasion.

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RESEARCH METHODOLOGY

Meaning of Research

The term ‘research’ is composed of two words ‘RE’ and ‘Search’ which means to search

again. Research is conducted to search for new facts or to modify the existing facts. The

obvious function of research is to add new knowledge to the existing store as well as to

remove the misconceptions and ignorance of mankind. Thus, research is a process and

means to acquire knowledge about any natural or human phenomena. It is the pursuit of

the truth with the help of study, observation, comparison and experiment.

Definition of Research

“Research is the process of systematically obtaining accurate answers to significant and

pertinent questions by the use of the scientific method of gathering and implementing

information.”

By Clover and Balsely

“Research is a method of studying, analyzing and conceptualizing social life in order to

extend, modify, correct and verify knowledge whether that knowledge aids in

construction of theory or in practice of an art”

By P.V.Young

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Type of Research

There are three type of research on the basis of purpose:-

1. Descriptive Research:-This kind of research merely describes and depicts the current

state of affairs of different variables. The research has no control over these variables.

He only reports what has happened and what is happening.

E.g :-Census in India

2.Exploratory Research :- This research attempts to gain better understanding of

different dimensions of the problem. It studies the subject about which either no

information or a little information is available. In this kind of research the assumption is

that the researcher has little or no knowledge about the problem or situation under the

study.

Exploratory studies are appropriate for some persistent phenomena like sickness of an

industry, deficiencies in education system, corruption prevailing in government

departments, rural poverty and so on.

3.Explanatory research :- This kind of research explains the causes of social and

economic phenomena. Describing or exploring the nature of a phenomena is one thing

but explaining the cause for the same is its explanatory aspect.

E.g :- what are the cause for decline in productivity and profitability of a business, why

and What are the causes of industrial backwardness of a state.

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Meaning of Research Design

Research design is a working plan prepared by the researcher before the actual start of

research work. It is the conceptual structure within which research activity is conducted.

It is a strategic plan of research. Research design includes an outline of what the

researcher will do from writing the hypothesis and its operation to collection, analysis

and interpretation of data.

E.g :- A house builder prepares a blueprint of the entire building before commencing the

actual construction.

Type of Research Design

1. Exploratory design: - The main objective of exploratory studies is to achieve new

insights into phenomena. The major emphasis in these studies is on the discovery of

new insights and ideas. They are mostly carried out when the researcher has either no

knowledge or a limited knowledge about the phenomena under study.

E.g :- The impact of television on behavior of youth, Impact of globalization on Indian

culture and social life.

2. Descriptive design: - The descriptive research design enables the researcher to

describe a present picture of a phenomenon under investigation. The methodology

involved in such designs is mostly quantitative in nature producing descriptive data.

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3. Diagnostic design: - A diagnostic study is directed towards the solution of a specific

problem by the discovery of relevant variables or causes that are associated with the

problem in varying degrees. It consists of

a. The emergence of a problem

b. A diagnosis of its causes

c. Formulation of all the possible of remedial measures

d. Recommendations for a possible solution.

E.g:- This study may at discovering or analyzing the specific problems of farmers,

college teacher, or working women or pensioners. It’s aim to identify the relevant

variables associated with the problem.

4. Experimental design: - It is a design in which some of the variables being studied are

manipulated. It is a design which seeks to control conditions within which persons are

observed. Here control means holding one factor constant while others are free to vary

in the experiment. One variable is manipulated are its effect upon another variable is

measured, while other variables which may confound such a relationship are eliminated

or controlled. The purpose of experimental studies is to test a hypothesis of casual

relationship between variables.

Meaning of sample

A part of the population which is studied for making judgement about the entire

population is called a sample. Different Methods of drawing a sample out of a given

population have been developed by the statisticians. These methods with the help of

which a sample is drawn out of a given population are called as a techniques of

sampling.

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Type of Sampling

A. Probability Sampling

1. Simple random sampling

2. systematic random sampling

3. stratified random sampling

4. cluster sampling

B. Non-probability sampling .

1. Convenience sampling.

2. Judgment sampling.

3. Quota sampling.

4. Snowball sampling

Meaning of Data Collection Method

The collection of data means a purposive gathering of information relevant to the

subject-matter of investigation from the unit of population under investigation.

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Collection of data makes the most important step of any research enquiry or statistical

enquiry. If data collection is not correct, reliable, relevant and appropriate, one cannot

obtain valid and useful result from the enquiry.

Type of Data

#Primary Data # Secondary Data

Primary Data: - If the investigator collects the data originally for the investigation, the

data is called primary data.

Secondary Data: - If this investigator does not collect the data originally but uses data

collected by other investigator or agency and available in published or unpublished form,

the data is called secondary data.

Method of collecting Primary Data

1. Observation Method.

2. Interview Method.

3. Mailed questionnaire Method.

4. Questionnaire (or schedule) sent through enumerators.

5. Information from correspondents.

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Method of Collecting Secondary Data

Published Sources

a. Govt.Publications

b. Semi-Govt.Publications

c. Publications of Universities and Research Institutions

d. Publications of commercial and Financial Institutions

e. Reports of Committees and Commissions

f. Newspapers and Periodicals

g. Internet

Unpublished Sources

`All statistical material is not always published. Such records are maintained by

various government, post offices and research institutions. Such sources can be

used where necessary.

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RESEARCH DESIGN

Because the objective of a research is to find new hypothesis, flexibility and

ingenuity characterize the investigation. However, three lines of attack may aid in

finding hypothesis of value:

1. Study of secondary sources of information.

2. Survey of individuals who are apt to have ideas on the general subject.

3. Analysis of selected cases.

METHODOLOGY: - In order to come to a conclusion regarding the

requirement level of the customer, area sampling was done and I have

prepared a questionnaire consisting of 12-question, both structured as well as

unstructured. Some of the questions are close ended where as others are

open-ended.

After critically analyzing the responses, I have used excel sheet to come to a

conclusion regarding his preference and behavior of particular respondent and

after continuing this procedure for 100 correspondents from different walks of

life, I used pie charts to come to the final conclusion as to determine the

positive and negative attitudes of customer towards the JAIPRAKASH

ASSOCIATE LTD.

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SUCCESS KEY

PROMISE

We remain committed, as a Group to strategic business Development in infrastructure,

as the key to nation building in the 21st century.

We aim to achieve perfection in everything we undertake and we have a

commitment to excel. It is the determination to transform every challenge into

opportunity; to seize every opportunity to ensure growth and to grow with a Human face

that drives us.

Jaiprakash Gaur -Chairman

VISION STATEMENT

“To be dynamic and vibrant responsive to the changing economic scenario: and flexible

enough to absorb Environmental and physical fluctuations. Harness and inherent

strength of available human resource and material have a capacity to learn from success

and, more than any thing else, ensure Growth with human face. “

MISSION STATEMENT

“Our solitary Mission is to achieve Excellence in every sector that we operate in - be it

Engineering & Construction, Cement, Real Estate or Consultancy. To augment our core

competencies and adopt the most comprehensive modern technology to overtake the

obstacles in our path of achievement. To obtain sustainable development and

simultaneously enhancing the shareholders value and fulfilling our obligations towards

building a better India".

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QUALITY POLICY

48

OTHER POLICY STATEMENT

49

PRODUCT LIFE CYCLE:-

The JP BULAND is in the introduction stage for SATNA MARKET. This cement is

previous version of Tiger Cement. The Cement is introduced in the years 2004. The

Cement is introduced after Tiger Brand then it is immediately capturing market. This time

JP BULAND is Growth Stage in the market, high expanse on the advertising and sales is

less so as Profit Company is selective in its distribution.

Brand Life Cycle:

Introduction: A period of slow sales growth as the product is introduced in the

market. Profits are nonexistent because of the heavy expenses of product

introduction.

Growth: A period of rapid market acceptance and substantial profit improvement.

Maturity: A slowdown in sales growth because the product has achieved

acceptance by most potential buyers. Profits stabilize or decline because of

increased competition.

Decline: Sales show a downward drift and profits erode.

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Introduction

Growth MaturityDecline

2004 2005 2008 -----

Consumer buying behavior:

The aim of marketing is to meet and satisfy target customers needs and wants. The field

of consumer behavior studies how Individuals groups and organization select, Buy, use

and dispose of goods, services Ideas, or experience to satisfy their needs and desire.

Understanding consumer behavior are never easy. Customer may state their needs and

wants but act otherwise they may respond to influence that change their mind at last

minute.

Philip Kotler in his book Marketing Management talks about an old Spanish saying that

“To be a bull fighter, fist learn to be a bull”

There are many factors which affect the consumer buying decision are-

1. CULTURAL FACTOR: - Culture is the most factors of a person’s wants and

behavior. In the culture include religions, geographical region, Nationality.

2. SOCIAL FACTOR: - Man is a social animal and generally each one of us Make

our buying decision upon consultation with our peers and family members. The

social factors include reference groups, family members and various information

sources.

3. PSYCHOLOGICAL FACTORS:- Those factors that generate out of the persons

perceptions. Motivation, learning beliefs and attitudes. Perception means the

process by which an individual selects. Organizes and interprets information

inputs to create a meaningful picture of the world.

4. PERSIONAL FACTOR:- In the personal factor includes buyers age, occupation,

life style, economic circumstances; stage in the life cycle.

I noticed that the buyer of the Cement is also affected by almost all these factors. The

factors ranged from price, quality, brand Image, company image and host of

perceptions that he had while making his purchase decision of Cement. The model of

buying behaviors as proposed by Kotler, is shown. The model also shows the five

stage model of buying process is also shown in the following diagram:

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MODEL OF BUYER BEHAVIUR :-

Marketing Other stimuli

Product Economic

Price Technological

Place Political

Promotion Cultural

Buyer’s characteristics

Buyer’s Decision Process

Cultural Problem Recognition

Social Information Search

Personal Evaluation of Alternatives

Psychological Purchase Decision & Post Purchase Behaviors

Buyer’s Decisions

Product choice

Brand choice

Dealer choice

Purchase timing

Purchase Amount

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CUSTOMER RELATIONSHIP MANAGEMENT:-

Company need to improve the customer relationship, focusing more to the customer

satisfaction and providing the best service the can be financial solution building the

stronger relation with the customer and Dealers, sub-dealers etc. maintaining the data

base and using it with CRM. Timely cross check the customer satisfaction level and

having the warm relation with the customer. Try to have the customer delight in the

customer satisfaction.

Comparative Analysis:-

There are 5-majer Brand their in the Satna market; Prism & ACC Brands is a majer

competitor of JP Buland. All the Brand having a different-2 Quality and Brand Image in

the market

Quality base Comparative:JP-Buland having a better Quality it is different from other Brand cement, it is certified by

IIT, Roorkee and IIT, Delhi of OPC cement having good compressive strength and

comparable to OPC-55 Grade (55-MPa).

The OPC cement is having C3S (Tricalcum Silicate) which is good Compressive

Strength.

Brand Image:-

We are Analysis that in the market JP having a good Brand image in Satna Market:

Zone Sales %Satna City 30%Nagud & Singhpur 90%Davendra nager & Panna 25%Rampur baghaland & Madavgarh 50%Kotar & Birshinpur 40%Maihar & Ucchra 98%

53

This selling is possible only for Brand Image Maihar and Nagud Area having good brand

image of the Buland Cement and also promotional activity and Dealer Satisfaction

activity is very high.

SWOT ANALYSIS

SWOT Analysis is an effective way of identifying your strengths and weaknesses and of

examining the opportunities and threats.

What makes it particularly powerful is that with a little thought, it can help my uncover

opportunities that are well placed to take advantage of.

And by understanding my weaknesses, I can manage and eliminate threats hat would

otherwise catch unawares.

More than this, buy looking at myself and competitors using the SWOT

framework, I can start to craft a strategy that helps compete successfully in market.

STRENGTHS OF JAIPRAKESH ASSOCIATE LTD:

1. Old entrant: As Jaypee Company; is oldest entrant in field of Cement Division, it

carrying a long lasting brand image in India, JAIPRAKESH ASSOCIATES LTD is a

generic name for Cement Sector. Today the single largest selling Brand in the North

Indian Market.

2. Branded products departments: JAIPRAKESH ASSOCIATES LTD having branded

product department for brand promotional activities. It plays a crucial role in making

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awareness among the general public. They are unveiling new products time to time

according to the latest trend. Some of the products offered by branded products to

customers.

3. Sound Marketing strategy: JAYPEE personnel having versatile approach they

persistent in pursing world class promotional strategies. They choose effective media to

tap the untouched market. The sound marketing strategies follow up by the companies is

coverage in world best leading newspaper like Business Standard, Times of India, and

City.

Express, Business Standard etc, standardization of dealer’s outlets as well as in local

newspapers like Dainik Bhaskar, Dainik Jagran, Navbharat etc.

4. International Presence: JAYPEE is word reckoned name in the Cement Division

especially in India. JAYPEE took off by BULAND CEMENT and innovations and spread

over many countries. JAYPEE of INDIA, which is ranked, wholly owns it in the top five

manufacturers of CEMENT INDUSTRYS and power sector in the India. It is considered

one of the India’s most impressive success stories. As Company having premium market

share in CEMENT, its brand value is very high.

Weakness

Although the company is self sufficient in economic resources but still it is lacking in

taking initiative in brand promotional activities against its competitors.

1. ACC and PRISM are doing much promotional activity rather than JAYPEE that’s

why it facing more problems in selling of product in the market.

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2. It doesn’t satisfy to Dealers in period of time & not provide motivational offers in

time to time.

3. Dealers are facing Billing problem by the company.

4. Price of JAYPEE cement high in comparison to other competitors

5. Lack of awareness programme for consumers. They think JAYPEE more use

FLYASH

6. Not able to supply material on regular basis

Opportunities

1. Developing of Indian Economy: It provides immense opportunities for the

JAYPEE to uphold among general public by enhancing its brand promotional

activities like exhibition, by deeper penetration of branded products.

2. BULAND CEMENT is a best product of the JAYPEE. It is having grat opportunity

to penetrate in market with this product and to capture market potency.

3. A large demand of cement in India the cement market of Rewa gradually

developing

4. As company is coming up with a new plant in Baghwar, Sidhi so they can more

penetration in M.P.

5. As company is coming up with a new plant in Himanchal Pradesh so they can

make penetration into various parts of north India.

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Threats

a. Branded product: As promotional products demand is increasing

significantly, it creates threat to the JAYPEE, as it may takeover ACC

Cement brand image and might be recognized as branded products.

b. Entering of new entrant: In India, as globalization took place it brings

immense opportunities for Cement companies. So numbers of competitors

are increasing, which might follow unexpected marketing strategy in terms

of rumors for grasping the market share of JAYPEE COMPANY and

hamper the brand image of the company.

c. The company faces competitions to some small players how are sale

cement by offering more incentives to dealers because they are not long

run players.

BRANDING

Branding is more than just a business buzzword. It has become the selling of

product in the new economy. If the old marketing mantra was, “nothing happens

until somebody sells something, “the new philosophy could be “nothing happens

until somebody brands something.”

In its simplest form, a brand is a noun. It is the name attached to a product or

service. However, upon close inspection, a brand represents many more

57

intangible aspects of a product or a service: a collection of feelings and

perceptions about quality, image, lifestyle and status. It creates in the mind of the

customers and prospects the perception that there are no products or services in

the market that is quite like yours. In short a brand offers the customers a

guarantee and then delivers on it.

JAYPEE BULAND is a powerful brand, which in turn is able to create a powerful

marketing program. However, if they can’t convince customers that product is

worthy of purchasing, no amount of advertising rupees, fancy packaging or public

relations will help in achieving their sales goals? Therefore, successful branding

programs begin with superior products and services, backed by excellent

customer service that permeates an entire organization.

A brand is the one thing that you can own that nobody can take away from you.

Everything else your competitor can steal your trade secrets. Eventually, your patents

will expire, physical plant will wear out, and technology will change, but my brand can go

on and live. It creates a lasting value above and beyond all the elements of my business.

For instance, if we owned the Marlboro Company and wanted to sell it. They are worth a

small fraction of what you can sell that brand; the value of the brand is huge compared to

those actual physical assets.

The importance and value of branding becomes apparent when an entrepreneur

wants to sell his or her company or to take it to Wall Street for a public offering or

other infusion of capital. It is often the brand that a business owner has to sell in

such cases.

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When should you brand?

Because of the competitive nature of business today, nearly all the industries can

benefit from branded products. All of the traditionally brand-conscious including

fashion, restaurants and consumer goods, are being forced to brand heavily-

perhaps even more strategically then they ever have in the past. Financial

services, which were one of the last effronteries, are even beginning to see the

importance of branding by tagging banking packages and even mutual funds with

catchy names. Even industrial market, where the cost is usually more of loyalty

building factor, has seen brand names creep in, for example, Tyke, a DuPont

fiber, improbably one of the best-known industrial branded products. Similarly,

JCB has recognized name in the construction industry.

Types of brands:

A brand cannot be all things to all people, by definition; NO one brand is going to

appeal to all customers. On the contrary, branding is based on the concept of

singularity – targeting individuals in a personal manner – and therefore precludes

the concept of universal appeal. This is why many brands broaden and widen

their appeal by creating tertiary brands or line extenders.

Although most industries and products or services can benefit from a brand not

every product needs its own stand-alone brand. Brand can be separated into

three categories.

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Primary brands – This is a company’s core brand or umbrella brand. Primary

brand typically garner a large percentage of a company’s revenue potential and

therefore needs to be given priority of advertising in order to root them firmly.

Secondary brands- These are often line extenders or flankers for a core brand.

They don’t need to have their own name; usually modifier to the brand name will

suffice and strengthen the core brand.

Take, for instance, a toothbrush called the crest deep sweep. Crest is the core

brand and deep sweep is the secondary brand.

Tertiary brands- These brands typically have insignificant revenue potentials or

expectations but they contribute to the company’s overall image in some way.

Therefore they sometimes don’t sport registered brand names, but just

descriptors.

For example, a garbage bag manufacturer may a generic brand bag in addition to

its flagship brand the generic line may bring n minimal revenue for the company.

But it fills the need within a niche market so the company continues to

manufacturer it under the unregistered name Household Trash bags. Therefore,

the generic line is considered a tertiary brand for this company.

Brand identity is comprised of:

1. PRICING: A component of value; higher prices may signify to consumers

higher quality and lower prices may suggest decreased value.

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2. DISTRIBUTION: Availability; limited distribution of a product or service

may imply exclusivity to discerning consumers.

3. QUALITY: Which impacts satisfaction; obviously, higher quality will

translate to more satisfied customers who come back again and again to

purchase my offerings.

4. PRESENCE: Prominence in the paid & unpaid media; products and

services with a high profile market presence will lead to brand recognition

and increased sales

5. AWARENESS: Top off mind awareness, residual awareness and

recognition, which are directly related to presence; the higher your

offerings awareness the better my sales results will be.

6. REPUTATION: Enduring public opinion of brand character, which is built

over time and difficult to change once established.

7. IMAGE: Perception of brand traits or prototypical buyers; often represented

by qualities the consumers relates to, like reputation, image is difficult to

change once established.

8. BENEFITS: Consumers may equate certain positive and negative

consequences with use of your product or service these may be warranted

or unwarranted.

9. POSITIONING SILENCE: Differentiation from the competition, which is

established by a combination of all elements of the brand.

10. SHARE OF MARKET: Increased market share is a direct result of a

successful branding campaign.

11. CUSTOMER COMMITMENT: Loyalty is built through long term branding

and close consumer contact.

61

DATA ANALYSIS INTERPRETION

1. Which types of Brand cement you sales?

34.11 35.31

14.129.4 7.06

0

10

20

30

40

Jaypee Prism ACC Birla-Gold Birla-Sam rat

Sales Brand

% of customerJAYPEE-BULAND 34.11PRISM-CHAMPION 35.31ACC 14.12BIRLA-SAMRAT (SATNA) 09.40BIRLA-GOLD (MAHAR) 07.06Total Responses 100%

62

Interpretation-

Most of the Business in SATNA deals in construction and building. Least

Business activities took place in Cement Sector, most of the dealers are sells

PRISM & JAYPEE some dealers are sells ACC cement but few dealers are sells

other brand in SATNA market.

2. In a month how many cement you sales above chosen brand?

41.5331.75

21.01

4.032.01

01020304050

Buland

Prism

ACC

Birla-S

amrat

Birla-G

old

AVERAGE SALES PER MONTH

BRAND NAME % Sales in a month JAYPEE-BULAND 41.53PRISM-CHAMPION 31.75ACC 21.01BIRLA-SAMRAT (SATNA) 4.03BIRLA-GOLD (MAIHAR) 2.01Total Responses 100%

63

Interpretation-

According to my survey Average sale of the SATNA market is capture by the JAYPEE

Buland 41.53%.

In the Satna market some area like MAIHAR, Naguad, Singhpur JAYPEE sales 95-99%.

But some area of SATNA Zone like SATNA City Capture by the PRISM & ACC

Maximum than other cements JAYPEE in Third position in this area.

3. Re-arranged the importance of following attempt done by JAYPEE on technical status under the brand promotion?

Technical promotion % of customer RankEngineer meet 10 3Architect Meet / builders meet 30 2Masson meet 55.7 1T.S.E. visit 04.3 4Total 100% ------

10

30

55.7

4.3

Note: - I pointed only No.1 Ranking known by percentage.

64

Interpretation-

Most of the Dealer and sub-dealers are given higher purity of Masson Meet.

Some of the dealer and sub-dealer said that Builder meet and Engineer meet

activity is very less by all company.

4. What is the comparative situation of JAYPEE and other companies on the view of technical attempts which was discussed above?

Table: 1

This table shown ranking to all company.

Technical promotion ACC Jaypee

Prism Maihar Satna

Engineer meet C B A D E

Architect Meet /

builders meet

B B A E D

Masson meet A A A C BT.S.E. Visit C B B E D

Note:- Different Ranking Shown below:

1 to 5 = E 6 to 10 = D 11 to 15 = C 16 to 20 = B 21 to 25 = AAll company got different Number and different promotional activity out of 25.

Engineer

Meet

Architect /

Builder meet

Masson meet TSE Visit

ACC 12 18 21 14Jaypee 17 16 23 16Prism 21 23 24 17Maihar 7 2 12 3Satna 3 5 18 6

65

A B C D E

ACC

JAYPEE

PRISM

MAIHAR

SATNA

Table 2:

This table shown that overall performance of promotional activity by all company

Interpretation

Most of the Dealers are suggested a Masson meet and also all company are mostly

focus on this field because Masson is a most user and suggested of the cement.

Technical Activity Sign Score

Engineer Meet 12+17+21+7+3=60Architect Meet/ Builders 18+16+23+2+5=64Masson Meet 21+23+24+12+18=98T.S.E. Visits 14+16+17+3+6=56

66

Builder meet and Engineer meet are second position in the market to influence customer

to buy a particular brand of Cement.

Technical level promotional activity also affected by the marketing officer Visit. Because

most of the Dealers are said that officer of Jaypee Cement are seen very less in the

market field.

5. What are your views for correction in technical attempt and excluding it which technical attempt can be beneficial?

No Suggestion point Customer (%)1 Dealer Sub-dealer should do the Visit so that they

observed and got better knowledge company and

product profile

20

2 Meeting should be held in timely 103 Take the suggestion to the engineers time to time 124 Marketing officer should do help the dealer, sub-dealer

and consigning to sell the product.

35

5 No suggestion 23Total 100

20

10 12

35

23

05

101520253035

1 2 3 4 5

Interpretation-

Out of 100 Dealer and Sub-dealer counter:

I got in 35% counter want to take help of Marketing officer to every company

related problem and Goods delivery in timely and also billing problem.67

Most of the dealers are suggested that Masson meet is playing effective roll to

customer and Cement brand relationship that by company give gift items to

Masson and motivate them.

6. Under the brand promotion re-arranged the Importance of the following attempts done on dealer states?

Dealer Level %of customer RankDealer Meet 40 1Sub- Dealer 20 3Gift Item 25 2Foreign journey 2 5Van program 5 6New year calendar& Dairy 8 4Total 100 ----

40

20

25

2 5 8

Note: - I pointed only No.1 Ranking known by percentage.

Interpretation-

Most of the counters are said that all type of programs is attending by dealers

and sub-dealers are using most of the facility what gives by the company.

Most of the counter I found that company gives a gift items to the Dealers to distribute

this gift item to customer and Masson like Dairy, calendar, pen stickers etc.

68

7. What are the comparative steps of attempt done by Jaypee on dealer status in comparison of other companies?

Table: 1 This table shown ranking to all company.

Dealer Level Jaypee

Prism ACC Maihar Satna

Dealer meet B A B C C

Sub-dealer Meet B A C E DGift Items C B A D DForeign Visit D C C E E

Note:- Different Ranking Shown below:

1 to 5 = E 6 to 10 = D 11 to 15 = C 16 to 20 = B 21 to 25 = A

All company got different Number and different promotional activity out of 25.

Dealer Meet Sub-Dealer

meet

Gift Items Foreign Visit

Jaypee 19 17 15 8Prism 24 21 20 14ACC 18 15 24 15Maihar 14 5 9 4Satna 15 9 10 5

69

A B C D E

Jaypee

Prism

ACC

Maihar

Satna

Table 2:

This table has shown that overall performance of promotional activity by all company.

Technical Activity Sign Score

Dealer Meet 19+24+18+14+15=90

Sub-Dealer meet 17+21+15+05+09=67

Gift Items 15+20+24+9+10=78

Foreign Visit 8+14+15+4+5=46

Interpretation-

Out of 100 observation:

I observed that Jaypee is performing well in dealer in compare to other company but

ACC & Prism are also performing in this field and all are given higher priority to this

meet.

All company comparatively similarly provide gift Items to motivate Customer and

promote company image.

Few counter said that foreign tour only got after achieving target by scheme.

70

8. What program can helpful in dealer promotion excluding above attempts.

No Suggestion of Activity % of Dealer1 Future security is must like Insurance policy to dealer 342 Give a member card so that, they can use in the Visit of

India and other country

27

3 Van program is also necessary 164 All Company should be provide fixed rate of the

cement

Example: Diesel rate, LPG etc

3

5 No suggestion 20Total 100

34

27

16

3

20

0

5

10

15

20

25

30

35

1 2 3 4 5

Interpretation-

Out of 100 observation 34% counter are suggested that to provide facility to dealer &

sub-dealer in future aspects like an Insurance Policy to dealer or his family.

Some of the counters are suggested that to provide a member card by company to use

different purpose.

9. Re-arranged the following attempts done for mass publicity on the basis of it’s importance under brand promotion?

71

10%

30%

8%5%

22%

25%

Note: - I pointed only No.1 Ranking known by percentage.

Interpretation Wall painting is playing important roll in the mass publicity; this observation is done by

bulk amount of counters are given higher priority.

News paper advertisement in second position and hording and Banner is place in third

rank in for mass publicity. Because brand image is depend on the promotional activity.

10. What is the comparative step of attempts done by JAYPEE for mass publicity in comparison of other companies?

Table: 1 This table shown ranking to all company.

Dealer Level Jaypee

Prism ACC Maihar Satna

Hording C A B E D

Advertisement Level % of customer RankHoarding 10 4Wall painting 30 1T.V. advertisement 8 5Advertising in Newspaper 25 2Radio advertisement 5 6Banners & Hording 22 3

72

Wall painting A A A D CT.V. Advertisement C D D E ENews paper Advertisement A B B C DRadio Advertisement D D D E EHording and Banner using in

different program

B A B D D

Note:- Different Ranking Shown below:

1 to 5 = E 6 to10 =D 11 to 15 = C 16 to 20 = B 21 to 25 = AAll company got different Number different promotional activity out of 25 Hording Wall

Painting

TV Add. News paper

Add

Radio

Add

Hording

BannerJaypee 15 23 14 22 10 20Prism 22 22 10 18 9 22ACC 17 21 9 17 7 19Maihar 5 10 3 11 4 10Satna 8 12 5 10 5 9

A B C D E

Jaypee

Prism

ACC

Maihar

Satna

Table 2:

This table shown that overall performance of promotional activity by all company

73

Technical Activity Sign Score

Hording 15+22+17+05+08=67

Wall panting 23+22+21+10+12=88

T.V. advertisement 14+10+9+3+5=41

News paper Advertisement 22+18+17+11+10=78

Radio advertisement 10+9+7+4+5=35

Hording and Banner using in different Program

20+22+19+10+9=80

Interpretation-

Most of the counters are suggested that PRISM, JAYPEE & ACC Cement are playing

well performance to other Cement company in the market.

All the Cement Company mostly focused on wall painting and second priority given

hording, Banner and news paper advertisement.

11. Which attempts are helpful for mass publicity excluding above attempts and give the suggestion for amendment?

Suggestion Activity of Mass publicity % of DealerSpots programs done by company like cricket, Football

& Hockey play by girl in different level like: City, State as

well as National level.

35

T.V. advertisement in different channel and News paper

advisement ( regional, National) should be increase

22

Company owner & director meet to dealer through e-

mail and directly

12

Improve quality, change brand and price will fluctuate

according to market situation

11

No suggestion 20Total 100

74

35

22

12 11

20

05

10152025

3035

1 2 3 4 5

Interpretation-

Out of 100 observation 35% counter are suggest Spots activity of national level to

promote mass level publicity.

TV advertisement in different channel is suggested by bulk amount of counter. Because

they think that National level of activity is possible only for this activity.

12. Which five attempts are most important from above which was done under brand promotion. Re-arranged these attempts on the basis of their important?

No Promotion Activity % of customer

Rank

1 Dealers & Sub-dealers Meet & masons

meet

31 1

2 New year calendar, Dairy & gift Items 15 43 News paper Advertisement, Hording &

Banner

22 3

4 Wall panting 26 25 Van program 6 5

Total 100

75

31

15

2226

6

05

101520253035

1 2 3 4 5

Note: - I pointed only No.1 Ranking known by percentage.

Interpretation-

In all the survey of the SATNA market I found that Technical level promotional activity

Masson meet is foremost important in all level of other promotional activity.

Secondly I found that wall panting is mass level activity play a major roll in the market.

And in third position comes all other different type of promotional activity under it.

13. What is your suggestion for brand promotion of JAYPEE?

Suggestion:

1. Dealer’s profit should be more so that he suggest for particular JAYPEE brand

to customer.

2. Motivational activity also responsible for brand promotion

3. Price should be comparably similar and little a bit high to other brand

4. Future security is must like Insurance policy to dealer

5. Give a member card so that, they can use in the Visit of India and other

country

76

FINDINGS

Brand Preference

1. First I found that most of the people purchase cement from market for purpose of builds

House, Buildings, Road and construction etc. Mostly people are using PRISM & JAYPEE

Cement In SATNA area but in sum particular area in Satna like:

NAGUD,SINGHPUR,MAIHAR,UCCHARAHA, BIRALA ROAD AND RAMPUR there are

mostly uses of Jaypee (buland )cement for different-different purpose.

2. Secondly I found that users are more in the market but they want in less price and also

commission in hole sell.

3. After survey, I found that dealer has a capacity to sell the Cement and exclusive dealers

are also important in selling the Cement.

4. I also found that different type of promotional active play a crucial roll in selling the cement.

77

Utility.

5. There are much utility of the cement and use for multipurpose. In this case our product

(BULAND) fits for all the cases and gives full performance that’s why peoples are like more

& using this cement.

Demand of Cement customer

6. Most of the customer demand various type of cement like Bulund, prism ,Maihar ,ACC,

BIRLA and other type of cement which is use for same purpose and do same work . 7. Awareness about the features of our product is very much than others that’s why there is

high demand of our product.

8. In buying influence the factor which affects the customer in choosing the Brand. In case of

other, reference plays an important role in strong concrete power.

9. Most of the people demand the cement season by season in bulk but its minimum use in all

season.

10. Most of the cement company is found to be existing in the sub urban areas.

Conclusion

During two months of my training I have studied the various strategies of Cement

brand positioning for generating awareness among the people. As such all-

promotional tools are effective. Promotional department plays a significant role in

Cement brand building. It generates high revenue for company. It plays a crucial role

in making awareness to the general public. They offer variety of good quality product,

which lure the customers for buying. It produce new brand time to time according to

the latest trend.

The amendment in the personnel of the company and any achievement of the

company due to their valuable contribution leads to enhance the moral of the

employees.

The company conducted the customer satisfaction survey for strengthens

relationship with the customers. This will help the company on three ways:

78

Firstly; it will let company know where it lacks, how it could be rectified.

Secondly; it make the customers make them feel that they are important for the

company and lastly in assessment of the sales executives performance.

About the Cement industry: The Indian Cement is also increasing in manner. The

main reason behind this is the ever-developing Indian economy. With the economic

development, the frequencies of the changing Infrastructure in Cement sector have

increased tremendously because of the old players are increasing their capacity and

new players are emerging at very rate. Although the new players cannot harm the old

once but what they can do is that they can eat away some of the market share of the

companies. Thus, big players take this point into consideration and develop their

strategies.

During my project I have realized that the India has vast potential for the Cement

industry and it needs aggressive marketing strategies to tap the untouched areas and

to withhold position in the market.

Recommendations

• The demand of buland cements more than other cement but being a shortage of

buland cement continue supply is affected into the market. So strictly give attention of

the supply of buland cement in the rural area and towns.

• The population of rural area’s no more educated he always require to suggestion of

masons, friends and dealer so arrange the meeting with dealer’s and other related

customer s of JAYPEE (buland) during between 1 to 2 months in year periods about

the selling of JAYPEE(buland).

• In the quality main problem of fly ash, because of fly ash the cement bleakish.

79

• Jaypee more require advertisement in rural area, more ads in out side less in city

especially in shops.

• In Satna region the supply is week so more attention on supply.

• Prices the matter of price fluctuations should be looked into and the subsequent

effect of them on the buying behavior should be addressed.

LIMITATIONS

Though the present study aimed to achieve the above-mentioned objectives in full

earnest and accuracy, it was hampered due to certain limitations. Some of the limitations

of this study may be summarized as follows: -

• Getting accurate responses from the respondents due to their inherent

problems were difficult. They were partial, and refused to cooperate.

• Since I did not had the privilege to work on a large scale, so many findings

and recommendations may not be as much in tune with their ground

realities as may be considered desirable.

80

• Last but not the least, the time constraint faced in the project might have

affected the comprehensiveness of its findings.

• As student only those thing are written which were originally found

• As a student some personal bias to written down this report

• Accuracy of 100% could be no guaranteed here in this report

• The data is only primary data.

BIBLIOGRAPHY

C. R. KOTHARY, “RESEARCH METHODOLOGY METHOD &

TECHNIQUES”

NEW AGE INTERNATINAL PUBLISHERS, 2006,

Page no. - 1-4, 14 – 17, 35 – 40, 58 – 60.

Principles of Marketing-Phillip Kotler and Gray Armstrong

81

Marketing Management-PhillipKotler

Consumer Buyer Behaviors by-PhillipKotler

ICRA Report on Cement Industry

CMA-Cement Marketers Association Report on Cement Industry

ANNEXURES

QUESTIONNAIRE

“TO FIND OUT MARKET POTENTINAL FOR JAYPEE BULAND IN SATNA MARKET”

QUESTIONNAIRE OF CONSUMKER

Name of the Business : ………………………………………………………………………………….…

Name of the Owner : ………………………………………………………………………………….…

Address : ………………………………………………………………………………….…

Contact Details : Ph. …..………………… Mob.: …….………………… Fax ……………...…

E - mail : …………………………………………………………………………………….

82

1. Which type of Cement you sales?a. JAYPEE

b. PRISM

c. MAIHAR

d. ACC

e. BIRLA

2. In a month how many cement you sales above chosen brand? a. JAYPEEs

b. PRISM

c. MAIHAR

d. ACC

e. BIRLA

3. Re-arranged the importance of following attempts done by JAYPEE?a. Architect meet/ builders meet

b. Masson meet

c. Engineer meet

d. T.S.E. Visit

4. What is the comparative situation of JAYPEE and Other Company on the view of technical attempts which was discussed above?

Technical promotion Jaypee

Prism ACC Maihar Satna

Engineer meet

Architect Meet /

builders meetMasson meetT.S.E. Visit

5. What is the comparative situation of JAYPEE and other companies on the view of technical attempts which was discussed above?

83

6. Under the brand promotion Re-arranged the importance of the following attempts done on dealer status?

a. Dealer meet

b. Sub-Dealer meet

c. Gift item

d. Foreign tour

e. Van program

f. New year Calendar and Dairy

7. What are the comparative steps of attempt done by Jaypee on dealer status in comparison of other companies?

Dealer Level Jaypee

Prism ACC Maihar Satna

Dealer meet

Sub-dealer Meet

Gift ItemsForeign Visit

84

8. What programs can helpful in Dealer promotion excluding above attempts?

________________________________________________________________

9. Re-arranged the following attempts done for mass publicity on the basis of its importance under the brand promotions.

a. Hording

b. Wall panting

c. TV advertisement

d. News paper Advertisement

e. Radio advertisement

f. Hording and Banner using in different program

10.What is the comparative step of attempts done by JAYPEE for mass publicity in comparison of other companies?

Dealer Level Jaypee

Prism ACC Maihar Satna

HordingWall panting T.V. AdvertisementNews paper AdvertisementRadio AdvertisementHording and Banner using

in different program

85

11.Which attempts are helpful for mass publicity excluding above attempts, and give the suggestion for amendment?

________________________________________________________________

12.Which 5 attempts are most important from above attempts which was done

13. under Brand promotion Re-arranged this attempts on the basis of their importance

a. _____________b. _____________c. _____________d. ______________

14.What are your suggestions for brand promotion of JAYPEE?_____________________________________________________

LIST OF SATNA ZONE

Survey Area Dealer &Sub-Dealer Name

Firm Name Contact Number

SATNA CITY:-1. Prem Nager2. Pateri Road

Nitin Yadav Rameshyara Traders

9300114276

R.M. Tiwari Piyush Traders 07672-227320Anurag Agrawal Gayatri Traders 07672-202673Monu Patanaha Patanaha Traders 9827716157Ghanshyam Shulka Palak Traders 9993866985

2. Kothi Road Imran Khan Karim Traders -----------Munna Mishra Baba Traders 9893881141Rahul Gupta Rahul Steal Traders 07672-405103Gyan Singh Singh Traders 07672-227644

86

3. Dhawari Vinya singh Unik Ajancy & Vishveshwar Traders

9826935669

Anand Tiwari Anand Traders 9303320831Ashok Sharma Prabha Traders 07672-237569Shatyaprakesh Singh Shudhanshu

Traders9406727771

Vijaybahadur Singh Subham Traders 07672-23860Unchera Pushpraj singh Ram Bhai

Gaterwale9425841685

Santosh Tambrakar Santosh Traders 9893825178Ashok kumar Panday Ashok Traders 9425842216Satrughan Chaurasiya Chaurasiya Traders 9893065520

Maihar Upandra singh Pushkar Traders 9993827742Bhola Prasad Agrawal B.K. Traders -----------Laxmandash Raj steel agency -----------H.U.Khan Kishan Traders 233090Ddhan Maharaj Sainath Traders 234103Sanjay Gupta Puja Traders 9827585260Abdul Raheem Rewa Iran

Enterprises9827270883

Sunil Deep Traders 233882Anil Agrawal Lucky Traders 9907003449Vijay Pathak Jaymata

Constration Company

32174

Devendra Nagar Premchandra Ganyesh Traders 9425837547Sanjeev jain Sanjeeve Traders 9425168326Sanjeev Kumar Jaiswal

Sanjeev Traders-2 272476

Pawan kumar shukla Ruchi Traders 9424356851Ramprakesh Kamta Traders 9425839941Harishchand jain Lucky Traders ----------

Panna Shrish Agrawal Agrawal H / W 9826998095Vinod Gupta Gupta Traders 252878Ramkishor shivkhare S.K.Enterprise 9425167029Neeraj Kumar Jain Jain Agency 252407Rohit jain Singhai Traders 9893817427

87

Nagud Arvind Agrawal Agrawal Traders 9425470762Monoj Mishra Mishra Traders 9826616422Arunesh Pathak Pathak Traders 9977520824Dharmenda Pratap Singh

Baba Traders ----------

Vinod Agrawal Agrawal Traders 9826958757Chotelal Pathak Pathak Traders 9926686805Rajmani Bagari Ajay machinari and

Cement Store982634123

Chandra Shekar Namdev

Namdev Cement Agency

9893760874

Pradeep Singh Jagdemba Traders 9425470571Rajendra Pathak Raju Pathak

Traders982693567

Singhpur Prabhakar Guatam Guatam Traders 9977113253Badrish Prasad Panday

Badrish Traders 9993499118

Kotar Sandeep Agrawal Mittal Traders 993492768Shri Ram Shukla Shri Ram Traders 9993203629Satyabhan singh Patel Patel Traders 9993078503

Birshinpur Mr. B. L. Dwivedi Ankur Traders 9993220825Omprakesh Agrawal Shubham Traders 9993208682Ramesh Gupta Sadguru Traders 9993208747Chandkant agnihotri Shir Rajguru

Traders277534

Madhav Garh Ragvendra singh Masarda Traders 278310Vijay chaturvedi Jaibajrang Traders 278341Rajendra Prasad khare Rahul Traders 9301242512

Sajjanpur Vimlendra singh Ganesh Traders 9755658751Mahesh singh Patel Traders 9425888091

Rampur P.L. Churachiya Churachiya Patiya 271292Vijay kumar mishra Bajrang Traders 9425846495

88