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Knowledge Now! Finding Market Research

Knowledge Now!Finding Market ResearchFeldberg Library Anne EslerRichard Felver Karen Sluzenski1DemographicsConsumer BehaviorIndustry InfoInfo on Major PlayersStatisticsTrendsMarket Size, Share, SegmentationPricingAdvertising and PromotionDistribution and Retailing

What is Market Research?Gathering and analyzing information about a market, its customers, and competitors.

US Census BureauIndustry AssociationsTrade & Professional OrganizationsDepartment of CommerceJournal ArticlesSurveysIndustry ReportsAnalyst ReportsPackaged Market Research ReportsWhere to look?Mintel OxygenMintel Global Market NavigatorGlobal Business BrowserFrost & SullivanBCC ResearchGartnerForresterISI Emerging MarketsIBISWorldMarketline AdvantagePassport (Euromonitor)Business Source Complete

Databases for Packaged Research ReportsCoverage:Consumer focused (Beauty and Personal Care, Drink, Finance, Food, Foodservice, Health and Wellbeing, Household, Lifestyles, Retailing and Apparel, Technology, Travel)US, UK, EuropeSources:Mintel Proprietary ResearchTip:Check out Lifestyles ReportsUse Export to Basket feature to download whole report

Mintel Oxygen5Coverage:Consumer goods focused (Alcoholic Drinks & Tobacco, Automotive, Beauty, Personal Goods, Toiletries, Clothing, Footwear, Consumer Electronics, Electrical Goods, Finance, Food, Holidays & Travel, Household/Home, Insurance, Leisure & Entertainment, Media, Non-alcoholic Drinks, Pharmaceuticals, Retail, Telecommunications)World/GlobalSources:Mintel Proprietary ResearchTip:Use Search tab to quickly select from menus to build your search

Mintel Global Market Navigator6Coverage: Wide-rangingUS and GlobalSources:DatamonitorFreedoniaSTAT-USABusiness Monitor International (BMI)Tip:Try Industry Browse > OneSource IndustryGo to News & Reports > Basic Search > Limit to Market Research

Global Business Browser (OneSource)Coverage: Wide-ranging (Aerospace & Defense; Automotive & Transportation; Business & Financial Services; Chemicals, Materials and Food; Education; Electronics & Security; Energy & Power Systems; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation)US and Global1998 to dateSources:Frost & Sullivan Proprietary ResearchTip:Restrictions on downloading; full text is viewable online, but you cannot export PDFs. If you need the PDF of a report email feldberg.reference@dartmouth.edu with your request and include the title of the report.

Frost & SullivanCoverage: Wide-ranging (Advanced Materials; Advanced Transportation Technologies; Biotechnology; Chemicals; Energy And Resources; Engineering; Environment; Food And Beverage; Fuel Cell And Battery Technologies; Healthcare; Information Technology; Instrumentation And Sensors; Manufacturing; Membrane And Separation Technology; Nanotechnology; Pharmaceuticals; Plastics; Safety And Security; Semiconductor Manufacturing)US and GlobalSources:BCC Proprietary ResearchTip:Browse through My CategoriesIncludes previous versions of reportsBCC ResearchCoverage:IT only: Application Development & Integration; Business Intelligence; Business Process Management; Consumer Technologies; Customer Relationship Management; Data Management and Integration; Emerging Trends and Technologies; Enterprise Architecture; ERP & Supply Chain Management; High-Performance Workplace; IT Asset Management; IT Management; IT Operations; IT Services; Mobile and Wireless; Networking and Communications Equipment; Networking and Communications Services; Open Source; Outsourcing; PCs, Laptops and Handheld Devices; Regulatory Compliance; Security and Privacy; Servers and Storage; Web ServicesBanking & Investment Services; Education; Energy and Utilities; Government; Healthcare Providers; Insurance; Manufacturing; Media; RetailSources:Gartner Proprietary ResearchTip:Use Other Options (under search box) & Select Content:Best PracticesData and StatisticsForecastsMarket AnalysisMarket ShareMarketScopesSWOT AnalysisSurveysGartnerCoverage:IT: Impact of technology on business (across industries)GlobalSources:Forrester Proprietary ResearchTip:Try a keyword search and then narrow by technology or industry

Forrester ResearchCoverage:Wide-rangingEmerging market countriesSources:Multiple, varies by country & industryTip:Search > Publication Type = Analysis/ResearchGo to Industry Tab > Analysis/Research: Industry

ISI Emerging MarketsCoverage:Wide-rangingUS, Global, ChinaResources:IBIS Proprietary ResearchTip:Try a keyword searchClick on more resultsTry searching by major industry competitor company nameIBISWorldCoverage:Wide-ranging (Aerospace & Defense, Agriculture & Forestery, Automotive, Business & Consumer Services, Chemicals, Communications, Construction & Real Estate, Consumer Packaged Goods, Energy and Utilities, Environmental & Waste Management Services, Financial Services, General Business, Government & Non-Profit Organizations, Industrial Goods & Manufacturing, Ingredients, Leisure & Arts, Media, Materials & Mining, Paper and Packaging, Pharmaceuticals & Healthcare, Retailing, Sourcing, Technology and Services, Textiles, Transport & Logistics, Wholesale)US, GlobalResources:Marketline Proprietary ResearchTip:Includes Five Forces AnalysisNarrow search by keyword, industry, etc.Marketline Advantage14Coverage:Wide-ranging (alcoholic drinks, apparel, automotive, beauty & personal care, consumer appliances & electronics, health, eyewear, food, home & garden, hot drinks, luxury goods, pet care, soft drinks, toys & games, finance, retailing, travel & tourism, ingredients, packaging)US, GlobalResources:Euromonitor InternationalTip:Keyword search: consumer lifestylesPassport (Euromonitor)Coverage:Wide-rangingUS, GlobalResources:Datamonitor, C. Barnes & Co., Economist Intelligence Unit, ICON Group International, Business Monitor International (BMI) Tip:Try a keyword searchLimit by:Source Type = Industry Profiles Source Type = Market Research Reports

Business Source Complete

www.marketresearch.com

If the publisher is:Try finding the report in this database:BARNES ReportBusiness SourceCompleteBCC ResearchBCCResearchMarketLineMarketLineAdvantageBusiness Monitor International (BMI)Global Business Browser;Business SourceCompleteDatamonitorBusiness Source Complete;Global Business Browser;MarketLineAdvantage;ISI EmergingMarketsEconomist Intelligence UnitBusiness SourceCompleteEuromonitorInternationalBusiness Source Complete;MarketLineAdvantageFrost & SullivanFrost &SullivanIBISWorldIBISWorldICON Group InternationalBusiness SourceCompleteFreedoniaGlobal BusinessBrowserFirst Research, Inc.ThomsonONEGlobalDataThomsonONEMintelMintel17

Beyond Packaged Reports

Contact a Feldberg Librarian:

In person! By email: feldberg.reference@dartmouth.eduBy phone: 646-3653Make an appointmentQuestions?