finding new revenue streams at ego translating
DESCRIPTION
This presentation was held during a workshop at GSOM St. Petersburg together with EGO Translating, the leading language service provider in Russia.TRANSCRIPT
13.04.2023 Aalto/GSOM Block Seminar - EGO Translating Case 1
CEMS Block Seminar
Internationalizing EGO Translating
Group 1Jenna Hakkarainen, Sven Ahrens
Thomas Henry, Jan Kešelak
13.04.2023 Aalto/GSOM Block Seminar - EGO Translating Case 2
EGO should enter partnerships with MEAsfocused on Russia0
Language services
EGO MEAMarket-entry
consulting services
Overcome EGO’s current challenges3
Create synergies for all parties2
Integrate wide range of companies1
Leveragecore
competencies
13.04.2023 Aalto/GSOM Block Seminar - EGO Translating Case 3
Russia
Partnerships in target countries connect a large group of market players1
EGO
DE
UK
NL
??
EGO clientsMEAMEA clients
13.04.2023 Aalto/GSOM Block Seminar - EGO Translating Case 4
Every involved party will profit from the partnership with EGO2
EGO MEA MEA Client
More job-orders Outsourcing to concentrate on core business
Access to better-connected MEAs, providing a better service at a lower price
Access to clients outside Russia Lower price, more languages
Not capital-intensive strategyAccess local networks via direct EGO customers for their clients
MEAs realize value of Russian partners
Cross-cultural trainings executed by MEA, offered by EGO increased revenues
13.04.2023 Aalto/GSOM Block Seminar - EGO Translating Case 5
Partnering with MEAs will address the challenges of superstition and internationalization 3
Superstitions
Internationalization
Improved business relationship with partners from Europe
Access to clients from new countries
Mission accomplished