finding success in telling your story
TRANSCRIPT
FINDING SUCCESS
TELLING YOUR STORY
DR. JEANNA MASTRODICASA
@DRJTOTHEMASTRO
SARA TANNER
@SARAKTANNER
#smfl3
UNDERSTANDING YOUR
AUDIENCE
SOME DEFINITIONS OF
MILLENNIALS
• Special
• Sheltered
• Confident
• Team-oriented
• Conventional
Terms from Howe and Strauss and the Pew Research Center
• Pressured
• Achieving
• Confident
• Connected
• Open to Change
MILLENNIALS: THE ENTITLED
• Children of Baby Boomers
• Parents wait until later in life, more
affluent
• Marketing to children increases: Barney,
Hanson, Spice Girls
• Family decision making, e.g. vacations
• Higher traits of narcissism
MILLENNIAL RELATIONSHIPS
WITH PARENTS
• Perpetual access to parents (cell
phones) keeps them in a permanent
state of dependency
• Median frequency of communication:
1.5 times per day
• Parents do problem solving for college
students and new professionals in
work world
USE OF CAMPUS SUPPORT
SERVICES
3%
5%
6%
7%
7%
10%
16%
18%
18%
19%
26%
26%
30%
33%
43%
54%
55%
77%
87%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Veterans Services
Institute of Black Culture
Institute of Hispanic/Latino Culture
Center for Leadership and Service
Support Services with programs (FOS, AIM, OAS)
Dean of Students Office
Study Abroad Services at International Center
Housing and Residence Education
GatorWell Health Promotion Services
Counseling and Wellness Center
On Campus Tutoring
Sorority and Fraternity Affairs
Career Resource Center
Center for Student Activities and Involvement
Student Financial Affairs
Student Health Care Center
Off Campus Tutoring
Recreational Sports
Academic Advising
Student Experience in Research Universities Survey 2011
MEASURING SUCCESS
• Anecdotal evidence
• Optimize infographics with keywords
• Incoming traffic
• Time spent.
• Long-term effort to build brand
awareness.
INFO GRAPHIC GENERATORS
• Easel.ly – Pre-made shapes/graphics
library
• Hohli Charts – Complex charts and
visual perspectives
• Piktochart – Infinite supply of themes
• Venngage – Create and publish
custom infographics, engage your
viewers, and track your results
INFO GRAPHIC GENERATORS
• Vizualize.me – Resume Infographics
• Infogr.am – Pick theme and build your
own
• Good Labs – Clean, Simple Venn
Diagrams and Pie Charts
• Stat Planet – Interactive charts and
graphs using maps and world statistics
ON CAMPUS MARKETING TOOLS
• Social Media (different departments)
• The LINK (Monthly Staff Newsletter)
• Various Student Affairs Newsletters
• Website
• GatorTimes (weekly electronic newsletters or
blogs)
• Internal Audiences
• External Audiences: don’t forget parents!
VIDEOS
• Pre and/or post event videos
• Camera or iPhone
• In-camera editing:
o Vimeo Video Editor
o Magisto
o iMovie
o Cinefy
DR. JEANNA MASTRODICASA
@JTOTHEMASTRO
SARA TANNER
@SARAKTANNER
THANK YOU!