finding the data in conversion optimization by andrew garberson

#SMX #22B @agarberson

Finding the Data in Conversion Optimization


Finding the Data in Conversion Optimization


This way is north, right?


Listen to me, DUMMY!


Can’t hear you!


This looks like a path.


We’re almost there!


If only YOU had listened…


Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more


This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s

correct and follow it to god-knows-where.


Reporting in AdWords Analytics Optimize


Reporting in AdWords Analytics Optimize

Have been doing

Should be doing

Will be doing


Reporting in AdWords


Brain overload


bit.ly/smx-cro-exp


bit.ly/smx-cro-label


bit.ly/smx-cro-reports


Wait... which metrics?


Headline Display URL Description Description


Conv. Rate


bit.ly/smx-cro-stats


Reporting in Analytics


OMG I’m so excited!

This is me


It’s been 6 hours… This is you


bit.ly/smx-cro-seg


bit.ly/smx-cro-events


Reporting in Optimize


bit.ly/smx-cro-tfa


Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more


This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s

correct and follow it to god-knows-where.


LISTEN TO ME,

DUMMY!


This way is north, right?


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THANK YOU! SEE YOU AT #SMXEAST

finding the data in conversion optimization by andrew garberson

Marketing