finding the funding we dream of
Post on 15-Sep-2014
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An intro to funding and business processes for YMCAsTRANSCRIPT
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Paul Whitnall
Welcome
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Paul WhitnallAPS, Stirling 2009
Finding the funding Finding the funding we dream ofwe dream of
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We all want to enjoy this workshop
Let’s practice...
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Need for speed
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Who am I?
07/04/23 5
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Who am I?
I am your servant
My work is to make charities and churches stronger businesses
(and therefore more effective)
07/04/23 6
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Perhaps I might start with some questions?
Who are you?
Why are you here?
What would make you go away happy?
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5 sections, 4 exercises
1. Where money comes from...2. Dream songs...3. Red and yellow boxes...4. The shaping of things that don’t exist...5. 5 ways to raise £100,000...
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Where does money come from?
Our personal experiences…
<<Types of source>>
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May boil down to 2 four-letter words
LOVEWORK
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When people ask me to talk about money
They want me to tell them where it is
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But money is the fruit
Of a healthy tree
It’s the end of a series of questions
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Five (deceptively) simple Questions
Who are you?What do you do?What do you want to do?What difference will it make?
– And to whom?What will it cost?
– And who might be willing to pay?
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Income: types and sources
I rely heavily now on the NCVO sustainability project
And the handout
www.ncvo-vol.org.uk/sfp
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NCVO’s income spectrum
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Dream songs
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Dream songs
Dream a little dream of meWrap your troubles in dreamsDream the impossible dreamCalifornia dreamingI dream of Jeannie
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Our new theme song...
“You got to have a dream, if you don’t have a dream, you’ll never have a dream come true..”
South Pacific ‘Happy Talk’
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If I want my dreams to come true, I mustn't oversleep.
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The happiness of my life depends on the quality of my dreams.
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If I lack the courage to start,
I have already finished
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Jiminy Cricket
When your heart is in your dream,
No request is too extreme.
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Johann Wolfgang Von Goethe
Dream no small dreams
for they have no power to move the hearts of men.
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Erma Bombeck
It takes a lot of courage to show your dreams to someone else.
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James Dean
Dream as if you’ll live forever.
Live as if you’ll die tomorrow.
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Napoleon Hill
Cherish your visions and your dreams, as they are the children of your soul, the blueprints of your ultimate achievements.
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Catherine Marshall Dreams are not
usually brought to fruition
unless the whole heart is willing to do its part toward implementing them.
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What are you dreaming of for your YMCA?
Who knows about your dream?Who shares your dream?How you gonna make your dream
come true?
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First rule of fundraising
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Getting charitable money
you’ve got to need the money
you’ve got to ask for ityou’ve got to know what you want it for!you’ve got to be clear and convincing
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Most of our work is fully funded
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Let me tell you something…
The future will be different
– How will we change so that we will still deliver our mission?
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Create space in which to shape the future: 1
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Create space in which to shape the future: 2
Space in your heads and hearts
Space in your board meetings
Space in your budget processes
Why?• To bring in new money, • To become a real concern for our boards• you need a budget
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New type of budget; an extra budget
Control budget keeps us safeAspiration budget gives us space
–Where our future is born• We determine what will be in it• Not the funder
–Wider remit–Longer timescale
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Aspiration budget
Describes the yellow boxIs a cost budget, NOT an income budgetHas at least a three year time-spanIncludes all the things you could or should
be doingWhich can be realised as and when we win
the fundsChange our income mix
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Need for complexity
If – we’re going to add new and different– And find new types of income– And new measures of success– And take (rightly) risky decisions– And avoid ramifications of those
decisions– And satisfy stakeholders and
compliance regimesWe’ll need complex solutions
– Which take time and care to design
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How to bring change?
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McKinsey on Change
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Model on a rapid results basis
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Rapid Results TemplatesResults Sought Statement
“Within 100 days, we will have contributed…”Stakeholder Map and TableSponsors, stakeholders, key participantsQuality of relationship, commitments needed
• Uncertainty and Risk Management TableIdentifying and addressing areas of uncertainty
• Learning Objectives“In order to be wildly successful, we must learn..”
• Proof Point Schedule• Proof points to reach enroute to success
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Theory U
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Six ways to raise £100,000
1 x £100,0003 x £33,333
10 x £10,000100 x £1,0001,000 x £10010,000 x £10
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Which is
Easiest to win?
Easiest to manage?
Longest-lasting?
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Pick one of the six
Answer 2 questions
–Who is there that can provide the volume and amount you’ve chosen
–Why might they provide it?
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The big finish
There is money
For worthwhile things
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It takes work to win it
Who has the time, ability, knowledge, focus and energy to win the money for our dreams?
I do
If you have a dream, I can help you find the money
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Thank you
075 1525 4040
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Jiminy Cricket
When your heart is in your dream, No request is too extreme.
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Johann Wolfgang Von Goethe
Dream no small dreams for they have no power to move the hearts of men.
Slide 52
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Erma Bombeck
It takes a lot of courage to show your dreams to someone else.
Slide 53
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James Dean
Dream as if you’ll live forever. Live as if you’ll die tomorrow.
Slide 54
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Napoleon Hill
Cherish your visions and your dreams, as they are the children of your soul, the blueprints of your ultimate achievements.
Slide 55
© 2004 By Default!A Free sample background from www.awesomebackgrounds.com
Catherine Marshall
Dreams are not usually brought to fruition unless the whole heart is willing to do its part toward implementing them.
Slide 56
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Jiminy Cricket
When your heart is in your dream,
No request is too extreme.