finding your best strategy for digital asset distribution · a dad may also offer… §conversion...
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Finding Your Best Strategy for Finding Your Best Strategy for Digital Asset DistributionDigital Asset Distribution
September 26th, 2013NYC
Who I am/What I doWho I am/What I do
Business development consultant
Who I am/What I doWho I am/What I do
30 years publishing experience
Who I am/What I doWho I am/What I do
Business applications of new technologies
Who I am/What I doWho I am/What I do
Launched dozens of new businesses
Who I am/What I doWho I am/What I do
Raw startups to major corporations
Who I am/What I doWho I am/What I do
In the Beginning…
May 2007May 2007
November 2007November 2007
What is a Digital Asset Distributor (DAD)?
What is a Digital Asset Distributor (DAD)?What is a Digital Asset Distributor (DAD)?
A DAD:§Ingests finished files & associated metadata§Stores finished files & associated metadata§Distributes finished files & associated metadata§Plus all sorts of other stuff…
A DAD May Also OfferA DAD May Also Offer……
§ Conversion services§ Editorial production services§ Title management§ Validation (ingestion & distribution)§ Consolidation & normalization of sales files§ Reporting & business intelligence§ Best Practices & consulting services§ Marketing services§ From Promotions to eGalleys, to SEO/SEM, etc., etc., etc.
Three Models: Differing Levels of ServiceThree Models: Differing Levels of Service
Storage and Distribution of Files Only§Publisher maintains direct relationship with retailer (limited DAD services)
The “Wholesale” Model§DAD manages retailer contracts, sales files, collects payments, etc.
Full Suite of Digital (and Print) Services§Services may include pretty much anything a publishers do
Storage & Distribution ModelStorage & Distribution Model
Pros:§Closer to your market partners§Retain more revenue§Control more of technology environmentCons:§Works best for larger publishers§Requires more resources to maintain§High cost of keeping related technology up-to-date
Wholesale ModelWholesale Model
Pros:§Benefit from DAD’s scale & clout§Integrated suite of services/shared best practices§You can focus more on what you do bestCons:§Difficult to pursue “best of breed” strategy§Service provider may not fit your business§Partner may take a share of transactions
Full Service ModelFull Service Model
Pros:§More robust version of wholesale model§Easy access to wide range of services§Most attractive to smaller (and smallest) publishersCons:§Risk of being lost in the shuffle§Must use service “as is”§Possibly thinner margins
Considerations for PublishersConsiderations for Publishers
§ How much reach do you need?§ How much control do you need?§ How much support do you need§ What additional services do you need?§ What do you do best?
Who are the DADs?
Leading DADsLeading DADs
§ Ingram CoreSource§ LibreDigital [HARVEST]§ Firebrand Content Services§ Perseus Constellation§ INscribe Digital§ codeMantra Collection Point
Ingram CoreSourceIngram CoreSource
Vital Statistics:§ 2,500+ Publishers§ 430,000+ Titles§ 250+ Channel Partners
Representative Customers§ Penguin Worldwide, Elsevier SMT & Health, Workman
Why to Buy:§ The easiest and most reliable way to reach a global
digital market
LibreDigital [LibreDigital [HARVESTHARVEST]]
Vital Statistics:§ 100+ Publishers§ 250,000+ Titles§ 95+ Channel Partners
Representative Customers§ HarperCollins, Harlequin, Scholastic (Storia Platform)
Why to Buy:§ Next generation platform that combines highly-
automated processes with a very flexible user interface.
Firebrand Content ServicesFirebrand Content Services
Vital Statistics:§ 35+ Publishers§ 60,000+ Titles§ 225 Channel Partners
Representative Customers§ Simon & Schuster, Globe Pequot, Press, The MIT Press
Why to Buy:§ Fully-integrated print and digital publishing management
platform offering “extraordinary” levels of automation
Perseus ConstellationPerseus Constellation
Vital Statistics:§ 400+ Publishers§ 20,000+ Titles§ 40+ Channel Partners
Representative Customers§ Grove/Atlantic, Regnery, Harvard Business Review Press
Why to Buy:§ One stop shop for global print and digital services for
independent publishers
INscribe DigitalINscribe Digital
Vital Statistics:§ 250+ Publishers§ 20,000+ Titles§ 20+ Channel Partners
Representative Customers§ Courier/Dover, Arcadia, Samuel French, Nancy Oates
Literary Agency
Why to Buy:§ Fast, flexible solution that removes the complexity of the
process for authors, agents, and publishers of all sizes.
codeMantra Collection PointcodeMantra Collection Point
Vital Statistics:§ 40+ Publishers§ 23 Channel Partners
Representative Customers§ Oxford University Press, Bloomsbury Publishing,
International Monetary Fund
Why to Buy:§ Comprehensive, hosted, digital conversion and
distribution services
Some Thoughts on Digital Channel Management
Keeping Up and Getting Ahead: Keeping Up and Getting Ahead: Emerging Best Practices for Digital Emerging Best Practices for Digital OperationsOperations
Virtuous Cycles in the Digital Channel
Digital OperationsDigital Operations
Channel ManagementChannel Management
Digital MarketingDigital Marketing
Introducing our PanelistsIntroducing our Panelists
Michael McGinnissSVP of Digital Technology ServicesHarperCollins Publishers
Andrea Fleck-NisbetExecutive Director, Digital PublishingWorkman Publishing
Steve KasdinDirector of Digital StrategyCurtis Brown, Ltd
Ask The ExpertsAsk The Experts
Introducing our ExpertsIntroducing our Experts
Matt HarrisDirector of Business DevelopmentLibreDigital
Rob ReynoldsDirectorMBS Direct Digital
Marcus WoodburnVice President, Digital ProductsIngram Content Groups
