finding your fit - researching corporate culture for work success by mark bieraugel
TRANSCRIPT
Finding Your Fit– 4 Steps to Make Sure You Take the Right Job
By Mark Bieraugel, MLIS
Created by Mark [email protected] images @CreativeCommons
Step 1: Search Your Company Website
for Info about their Corporate Culture
Try to answer all 4 of these questions from the company’s website. Write down the answers for later use.
1. What types of images of employees does your company have on its site? Who runs the company?
2. What types of benefits does the company offer?
3. Has your company won any awards? If so, which ones?
4. Does your company sponsor any charitable events, donate to politics, have any connections with religious organizations?
Lamby says “Corporate culture or organizational culture is the combination of the firm’s behaviors and beliefs towards their employees”
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Step 2: Search Google News for ArticlesSearch Google News to find articles about your company or organization. You need to look beyond the company’s website to find more information about them.
1. Search for your company on Google News: google.com/news
2. Read articles about your company. If your company is very large, add in the name of the area or division or product/service you are aiming to work with. Take notes on what you find.
3. Read to find out any indicators of a company’s culture –charitable giving, employee interactions, awards won
Google News may also have negative information about a company’s culture. Good to know!
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Step 3: Search Glassdoor and Tap Your Network of Human Beings
1. Go to Glassdoor.com and search for your company. Read company reviews and take notes.
2. Ask your friends and people in your network if anyone you know has experience with your company. Take notes on what they tell you specifically about the company culture
3. Use what you find to see how well you’d fit into the company’s culture
Glassdoor is particularly good at gathering information about company culture!
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Step 4: Use What You Find – Cover Letter
For your customized cover letter1. Read the notes you took in steps 1-3 where you
learned about the company’s culture.2. Write your cover letter using specific examples of what
you learned about the company’s culture3. In your cover letter be specific about how well you fit
into the company’s culture
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First you find it, then you use it!
Step 4b: Use What You Find! Interview
For your customized interview answers1. Read the notes you took in steps 1-3 where you learned
about the company.2. A day or two before your interview search for your company
on Google News and read any recent posting with corporate culture facts
3. During your interview use what you learned about the company’s culture to give tailored answers
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Find, then align!
What if I find bad news about my company?
•Never, ever, use anything negative you find about your company in any of your three communications with them: your resume, cover letter, and during your interview.
•Keep it private. Keep that bad news to yourself. You can use that information to help you decide if you want to work there.
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Every organization has something bad about them. But so do lambs (maybe) and human beings. Don’t be too hard on them, ok?
Why Research Corporate Culture?
• To find out more about your company
• To customize your cover letter and interview answers to fit their culture
• To see if you want to work at that company or organization
This type of research and learning isn’t like school, you will use this information to help you decide if you want to work there!
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Call to Action!
• Spend 37 minutes researching your possible employer using my step-by-step process on slides 3-6.
• Customize each of your 2 communications with your employer using the corporate culture information you find--your cover letter and your interview answers.
• Any bad culture information you find is helpful to decide if you want to work at a company. But don’t share bad news with a possible employer.
• Research, learn, and use what you learn to be an awesome candidate
• Good luck in your job searching!Yes, you can do corporate culture research!
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Please send me your questions, comments and stories! Hi, my name is Mark Bieraugel. I am a job research coach, author, and business librarian. I want to help you to get the job you deserve. Please tell me your stories of how you used my processes to help you get your job search. Contact me through any one of the connections below.
My blog and website:
LinkedIn: http://bit.ly/2vaEz4c
Facebook: http://bit.ly/2uswhXX
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Lamby says ‘Contact him’ so that others can learn from your research and experience. Good luck everyone on your job search!
http://bit.ly/2vINT2L
Don’t be shy, say hi!
Good Luck on Your Job Search!
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Hooray! You made it to the end! Lamby sends hugs and love.
Bonus Slide of Hungry Lambs