finding your true brand path sandra 8.3.11 final
DESCRIPTION
Building your personal brand. Sandra Miley, Keynote presentation at BlogHer August 3, 2011TRANSCRIPT
FINDING YOUR TRUE BRAND PATH
Sandra MileyBrand Strategist
August 2011
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AUDIENCE
MARKET
YOURNAME
POSITION
© 2011 Sandra Miley
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STANDOUT© 2011 Sandra Miley
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BE PASSIONATE
© 2011 Sandra Miley
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LET YOUR INDIVIDUALITY SHINE
DON’T BE PERFECT
© 2011 Sandra Miley
DEFINE ANDUNDERSTANDYOUR AUDIENCE
FOCUS
© 2011 Sandra Miley
ANALYZE THE LAY OF THE
LAND© 2011 Sandra Miley
POSITION AND DIFFERENTIATE YOURSELF
DEFINE YOUR NICHE
© 2011 Sandra Miley
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COMMUNICATE YOUR VALUE PROPOSITION IN THE TIME SPAN OF AN ELEVATOR RIDE
ELEVATOR PITCH
PAST PRESENT FUTURE
MEMORY NOW REPUTATIONMANAGEMENT
COURAGEEVERY FLOCK STARTS WITH A SINGLE BIRD
THANK YOUQ&A
REFERENCES
1. A Woman’s Place, by Ken Auletta, The New Yorker, July 11 2011
2. Building Strong Brands, by David Aaker
3. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
4. Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki