finished digital inventory presentation
TRANSCRIPT
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Digital Inventory.What we need to sell to stay ahead.
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My name is Ken Schafer
Social Media consultant
Media sales
Owner of consulting firm
Who I am?
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Create opportunities for increased revenue of salespeople
Use current advertising conduits to sell to clients.
Work with staff to offer enhanced advertising to our clients.
What I am doing for Malibu Times
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More options for customers
More options for readers
Something different that is not offered in our area.
How this will help
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What we offer to our clients
Setting expectation
Working with finding the right message for the right platform
Selling exposure
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Sponsored Posts
Promoting at key times
Audience reached
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People spend lots of time on it
Large percentage of people use it
Accounts for large usage of time spent online
Selling points of Facebook
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What is top of mind awareness
How does it apply to our advertisers
How do you sell it.
Top of mind awareness
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Daily opportunity
Local people interested in local topics
Very effective for specific industries
Daily newsletter
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Example
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Audience Aggregation
Reach
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How many people?
What can you guarantee?
Why can’t I do this on my own page?
Analytics and how to talk about them
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Presenting Facebook analytics
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Twitter audience isreferred toas followers
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This slide needs some input from MelissaHow can we give the reps some paperwork showing them what our current subscriber list is at.
Newsletter
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Set expectations
Set expectations
And most importantly set expectations
New program special
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Bundled together for 4 week increments
Cheaper if they buy multiple months
Cheaper if they buy an online ad as well
The package