Finland AmazingGatewaytoEnterEU

Presentation at Finpro Event

Huber Hu

Powervision Robot2017-03-09

MyExperienceinEurope

2000- 2003,founderofZTENordicregionandbusinessdevelopmentinRussia,UK,Asia2001, initiatedZTER&DcenterinKista,Stockholm

2003- 2005,KTH(RoyalinstituteofTechnology,Sweden),masterdegree

2006,developedHuaweibusinessinSweden2006- 2011,founderofHuaweiFinland2012,deputyMDofHuaweiPoland2011, initiatedHuaweiR&DcenterinHelsinki(officialopeningin2012)

2012- 2015,entrepreneurofatechstartupinHelsinki

2015- now, CEOofPowervision RobotEurope

Huawei Case Study- GrowthcurveofHuaweiinEurope

1998-，market entryeffort,setupR&DinStockholm1999-2006,marketentryinsmallscale,lowprofileandnobrandawareness2006-2012,rapidgrowthinmarketshareandrisingbrand2011-,setupR&DinHelsinki2012-now,solidgrowthandbecomeleadingbrand,moreR&DcentersanddesigncenterinUK,Germany,France,etc.

Learnings:• Rightmarketentrystrategyiscrucial• R&Dofcorecompetencecouldgostraightforward• ContinuousinvestmentinR&Dturnsthefollowerto

leader(2G,learner,3G,follower,4G,equal,5G,leader)• NordicisgoodregionfortechR&D,especiallyFinland

Huawei Case Study- HuaweimilestonesinFinland

2006-,mobiledevicebusinessstarted2007-,subsidiaryregistered,fastgrowthindevicebusiness2008-2011,wonseveralnetworkdeals.ContractsignatureceremonyparticipatedbyPMLiandPresidentXi2012-now,continuousgrowthto>150MUSDsales

2010-2011,preparationofR&DcenterinFinland2012-,officialfoundationofR&D,keypersonsboarded2013- now,fastgrowthto>200persons,Researchingonlowleveldevicetechnologies,mobileOS,mobilesecurity,mobilecloud,imaging,etc.

Learnings:• FinlandhasrichresourcesforR&D• Huntthe1st rightpersontostart• Currenttimeisbestforhuntinggreattalents• Marketistransparentandnotthatsmallasthought

PowervisionCase Study

Consumer Robots Portfolio

Powervision Case Study

Foundation in Europe:

• HQinHelsinki:marketing,sales,service,admin.

• R&DinTampere,Finland:Wirelesscommunication,

cameraandmore.

• Servicecenter:Poland

• Salesoffices:Germany,UK,Helsinki

SWOT of locations from a Chinese prospective

Finland UK,Germany

Sweden,East

Europe

SouthEurope

Food,entertainment

Safety,childeducation

Finland,Sweden,Germany

Swiss

South,East

EuropeUK

Costlevel,availability

R&Dresourcesquality,reputation

FranceSouthEurope

UK,Germany

EastEurope

Finland,Sweden

Easinessofmarketentry

Marketsize

UK FINLAND,SWEDEN

EastEurope

GermanySouthEurpe

EasinessofVisa,Travel

Easinesstointegratelocalechosystem

Finland – what a hidden heaven

• OneofmostwantedtouristdestinationsofChinesein2016:LaplandNorthernLight!

• HomeofSauna,superfun

• HomeofSantaClauswhoownsworldlargestkidsfanbaseJ

• Beautifulnature.Youcanprobablyownalakefromthousandsofthoseoranislandinarchipelago:)

• TopPISAscoringcountrybesideChina

• HomeofNokia,Kone,AngryBird,SuperCell,Stora Enso...

Finland – high level social network with top leaders

• AverypoliticallyfriendlycountrytoChina

• OneofmostvisitedEuropecountrybyleadersofChina:Chaiman Xi(2010),PrimeMinisterLi

(2009),ChairmanofNPCZhangDejiang (2016),LiuYunshan(2014),VicePMWangYang(2014).

Manyministersandotherresourcesbehind

• Visitofmanyworldleaders

• EasiertoaccesstopresourcescomparingtolargeEuropecountries

Summary: Finland, amazing gateway for Chinese companies to enter Europe

• RichR&Dresources

• Reasonablecostlevel

• FriendlytoChinaandChinese

• Safeandgoodeducationforchild

• EasyaccessbyFinnair:Beijing,Shanghai,HongKong,GuangZhou,ChongQing,XiAn

• Beautifulnature

• Rightsizecityandefficiency

• Mosttransparentgovernment

• SuperhelpfulFinpro/TeamFinlandsupport

Thanks!

Contact:HuberHu(胡德波)

Email:huber.hu@powervision.me

Mobile:+358504442686

WeChat:hudebo001