finnishnewspaper tsmediacard2006

8/14/2019 FinnishNewspaper tsmediacard2006

http://slidepdf.com/reader/full/finnishnewspaper-tsmediacard2006 1/8

e n t r a t e s

Advertisement

rates2006



Catch 277 000readers withTurun Sanomat

Turun Sanomat is the third largest 7-day newspaper in Finland.

With 277 000* daily readers, Turun Sanomat is the most readed

newspaper in South-West Finland.

In the year 2005 Turun Sanomat celebrated its 100th anniversary.

Because of the long history, Turun Sanomat is a wellknown and

respected media. Advertising in Turun Sanomat is the most

efficient way to influence consumers in the market area.

*NMS A03/S04

* NMS 2004

Turun Sanomat

Turkulainen*

Aamuset*

Ilta-Sanomat

Iltalehti

Helsingin Sanomat

Kauppalehti

0% 10% 20% 30% 40% 50% 60% 70% 80%

*Free distribution paper

RMS South-West Finland 2004

Reading coverage of the newspapers



No issues on following

days in the year 2006

1.1. Sunday

16.4. Sunday

17.4. Monday

24.6. Saturday

25.6. Sunday

25.12. Monday

26.12. Tuesday

Turun Sanomatadvertisement ratesTHESE PRICES DO NOT INCLUDE VAT 22%.

weekday Sundays min. size

Turun Sanomat €/cmm /cmm (column mm)

Frontpage b/w 4,31 4,59 120

(modul 1x120 cmm) 2-colors 4,48 4,79 120

4-colors 5,17 5,49 120Before text b/w 2,88 3,25 25

2-colors 3,09 3,47 100

4-colors 3,58 3,94 100

In text b/w 3,15 3,68 50

2-colors 3,52 3,84 100

4-colors 4,16 4,74 100

After text b/w 2,35 2,83 25

2-colors 2,88 3,20 100

4-colors 3,36 3,68 100

Jobs available b/w 2,88 3,25 20

2-colors 3,09 3,47 1004-colors 3,58 3,94 100

Extra tabloid at Saturdays size

In text 1/1-page 2769,00

1/2-page 1505,00

TS economy tabloid size


1/2-page 1505,00

Publishing dates 2006: 24.1., 21.2., 21.3., 25.4., 1/4-page 888,00

23.5., 20.6., 22.8., 26.9., 24.10. ja 21.11. 1/8-page 450,00

1/16-page 256,00

Treffi tabloid at Wednesdays size


188 x 100 mm 522,00

124 x 60 mm 350,00

60 x 60 mm 177,00



Bookings, cancellations

and rate changes

For bookings kindly contact

the Turun Sanomat Marketing

• E-mail

[email protected]

• Fax

+358 2 269 3469

• Phone

+358 2 269 3560

Turun Sanomat shall have the rights

to change advertisements rates at

any time. Price increases caused by

any law, statute or acts

of government authorities will

increase prices correspondingly

from the date such order comes into

effect. Such increases will also apply

to advertisement bookings already

made.

Special prices

Minimum size in front page 360 mm and in other pages 400 mm.

Sunday rates are applied also on extra holidays, May Day and

Indepence day (Dec 6 th). If the newspaper is not published

on sunday because of an extra holiday we will use

Sundayprices to the newspaper published last before Sunday.

Fixed position 10%

Extra holidays

Discounts

Discounts for repeated classifield (20–200 mm) and lines ads

after and before text.

• 10% on the second advertisement

• 20% on the third and the following ads.

Repeat ad discount

Classified and lines ads

In case the advertisement is repeated unchanged in 14 days

a discount of 10% is granted.

Advertising agency discount

Authorized agencies 15%.

Restrictions on discounts

In addition to advertising and media agency it is possible to

obtain only one additional discount depending on the way of

publishing or the type of advertising.



Errors and claims

Turun Sanomat strives to publish all accepted advertisements

on the dates agreed upon. However, there shall be no liability

for any damages whatsoever the advertiser may be caused if,

for productional or other operational reasons (e.g. strike) or

for reasons due to the advertiser, an accepted advertisement

can not be published.

In the event of an error or omission of the advertisement the

publisher´s liability shall in all cases be limited to repaying

any amount received for the advertisement. All claims shall bemade within 7 days of the publication or the scheduled date of

the advertisement.

TS-Group, Turun Sanomat Marketing

Advertising and media agencies who have agreed an agreement

on operational and quality co-operation and meet creditwort-

hiness criteria (IYN or bond posted with Turun Sanomat) pay

within 30 days. The TS-Group reserves the right to change the

payment terms.

Interest for over-due payments is the one valid at the time.

Claims concerning invoices must be made within 8 days of the

date invoice.

Terms of paymentand securities

Payee Information we need

about the client

•Company´s name

(how it is registered)

•Perfect address

•Contact person

•Phone number, fax number

and e-mail

•VAT-number (if a company)

This is very important,we can only charge without

tax if we have the VAT-number.

Bank information

IBAN code

FI97 2057 1800 0634 36

SWIFT code

(=BIC) NDEAFIHH

Account number

205718-00063436 EUR

According to the terms and conditions of Turun Sanomat.

Payment in advance can be requested.

Value Added Tax is 22 percent. The advertising rates are subject

to VAT and will be shown separately in your invoice.

Securities



Electronic documents must always be accompanied by a proof

sheet/print. We recommend that you supply a full-colour proof.

It is also possible to fax the proof to number +358 2 269 4475.

Complaints can only be considered if a proof print/impression

is received with the submission.

Electronicdocuments

We recommend electronic delivery of materials as a PDF file

which is created using Adobe Acrobat Distiller

(PDF 1.3 – 1.4 version). The material may be submitted in the

following document formats (Macintosh or PC).

• Macromedia Freehand 7.0 – MX

• QuarkXPress and Passport 3.11 – 4.1

• Adobe InDesign 2.0 – CS2

The document supplied and the final advertisement must

occupy the same printout area and each document must onlycontain the material for one advertisement.

Always double-check that the document file is free of errors

before sending the material!

TECHNICAL DATA

• Printing plant

Turun Sanomat

Newspaper printing house,

Artukainen

• Printing Method

Four-color offset

• Paper

Newsprint 45 g/m2

• Resolution

40 lines/cm

Adobe FontFolio 8.0 PostScript fonts. We recommend that

the fonts be converted into paths if the application program

allows for it. It should be noted that TrueType -fonts cannot be

employed.

Images and graphics are to be stored as high-resolution

CMYK -images in the EPS- or TIFF-formats. The recommended

resolution of pictures imported in page layout programs on a

scale of 1:1 is 200 ppi. In EPS-format DCS-mode can not be

used. In TIFF-format LZW-packing is not allowed.

Fonts (typefaces)

Appended images and graphics

The colour values of four-colour advertisements must bedefined as CMYK process colours.

We recommend data compression since it helps to recude

transfer times. The allowed compression programs are Stuffit

and Zip. PDF-documents does not have to be packed.

Data compression

Proofs



Printing area of the paper

WIDTH OF COLUMNS

Turun Sanomat

1 column .......................44 mm

2 columns .....................92 mm

3 columns ...................140 mm

4 columns ...................188 mm

5 columns ...................236 mm

6 columns ...................284 mm

8 columns ...................380 mm

Electronic documents can be submitted by line transfer trough

e-mail, FTP, First-Class or using ISDN Macintosh Leonardo

connection. Documents also be sent on a CD-ROM or 3,5”

diskette. All materials must show the name and telephone

number of the reproduction company or equivalent facilitywhere the material was procudedm as well as the publication

date and the name of the advertiser/advertising agency.

Delivery Address Turun Sanomat, Advertisements

P.O. Box 95, FI-20101 Turku

FINLAND

or for couriers Kauppiaskatu 5, 20100 Turku

FINLAND

Fax +358 2 269 3469

E-mail delivery address [email protected]

FTP delivery address 194.157.163.47 (folder guest)

user id: guest

password: guest

Leonardo number +358 2 240 7455

More detailed technical information on the delivery of materi-

als and line transfer connections can be obtained from

Mr. Jarkko Nikkilä at +358 2 269 4573.

By following the instructions presented above when preparingadvertisement material, you can significantly enhance your

control over the quality of the end result.

Adelivery of materials and accompanying formproofs

Front page

1/1 ........................................ 380 x 480 mm

1/2 horizontal...................... 380 x 240 mm

1/2 vertical .......................... 188 x 480 mm

1/4 ........................................ 188 x 240 mm

In text

1/1 ........................................ 380 x 525 mm

1/2 horizontal....................... 380 x 260 mm

1/2 vertical ........................... 188 x 525 mm

1/4 ........................................ 188 x 260 mm

Spread

1/1 ........................................ 780 x 525 mm

Tabloid inserts

1/1 ........................................ 252 x 365 mm



d v e r t i s e

Circulation 111 299 (1.1.–31.12.2004)

Circulation area is Southwest Finland

Readers 277 000 (National Media Survey 2004)

Publisher TS-Group

Head Office Kauppiaskatu 5, 20100 Turku, Finland

Postal Address P.O. Box 95, 20101 Turku, Finland

Internet www.turunsanomat.fi

E-mail [email protected]

Chairman of the board Mr. Mikko Ketonen

Managing Director Mr. Keijo Ketonen

Editor-in-chief Mr. Ari Valjakka

Marketing Director Mr. Lasse Aarnio

Advertising Director Mr. Jaakko Ketonen

Assistant of Advertising Dept. Mrs. Paula Kettunen

Party affiliation independent

Address of advertising dept. P.O. Box 95, 20101 Turku, Finland

M E M B E R O F T H E F I N N I S H

N E W S P A P E R P U B L I S H E R S A S S O C I A TI O N