#firmday 15 may 2014 gradweb 'digital natives v's the ats dinosaurs

Digital natives vs the ATS dinosaurs?

Ben Jackson – Director, GradWeb

May 15th 2014

The Agenda‣ Introduction‣ Today’s Future Talent Landscape

‣ Introducing / Attracting Generation Z

‣ Where we are now‣ The future‣ ChallengesTHE FUTURE OF FUTURE-TALENT RECRUITMENT

introduction‣ The Digital Revolution‣ Candidate experience still Web1.0

‣ The inter-generational workplace

‣ An improving economy

‣ Social – different rules?

‣ Mobile – access anywhere, anytime

‣ Social mobility and diversity

THE FUTURE OF FUTURE-TALENT RECRUITMENT

TODAY’S FUTURE TALENT RECRUITMENT LANDSCAPE‣ TUITION FEES:

- UCAS applications in 2014 = 580,000

- 4% increase year-on-year

- STEM applications up- A-level subject choices

‣ APPRENTICESHIPS:- 175,000 in 2005/06- 510,200 in 2012/13

‣ APPLICATION VOLUMES – 97:1 IN 2012-13


TODAY’S FUTURE TALENT RECRUITMENT LANDSCAPE

‣ Generation Z – the “Digital Native”

‣ Yahoo’s CMO Kathy Savitt – “a full-blown obsession with Gen Z ”

‣ New rules of engagement: Mobile / Social

‣ Clash of cultures: Baby Boomers / Gen X / Y / Z

‣ The Digital Revolution‣ Global recruitment


INTRODUCING… GENERATION Z‣ Generation Z – ONLINE PRACTICALLY FROM BIRTH

‣ MORE AT HOME ONLINE EVEN THAN GEN Y“less likely to tell the boss when they disagree, but more likely to share those views online”…… AND “CONNECT WITH OTHERS WHO SHARE THEIR INTERESTS AND ARE DOING THE SAME THINGS”(BRUCE TULGAN, 2012)

‣ INFLUENCER MARKETING & BRAND ADVOCATES

“Influencers give you brand awareness, brand advocates give you sales” (Gema Molina Garcia, 2013)


INTRODUCING… GENERATION Z‣ DIGITAL TECHNOLOGY / SOCIAL PLATFORMS ENABLE IMMEDIATE CONTACT / INFO

‣ CONTROL – INSTANT ACCESS AND ACCESSIBILITY = FRUSTRATION WITH OBSTACLES

‣ CREATIVE, KNOWLEDGE SHARING, AWARE

‣

‣ BUT…‣ DEPENDENT ON TECHNOLOGY?

‣ SELF-OBSESSED?COMPLETELY OPEN… YET FIERCELY PRIVATE


ATTRACTING GENERATION Z

‣ “SOCIAL!!!” – HMMM… PERHAPS NOT…

‣ GRADWEB RESEARCH SHOWS <1.2% OF GEN Z JOB SEEKERS REFERENCE SOCIAL MEDIA AS SOURCE FOR JOB APPLICATIONS

‣ GEN Z AWARE OF ONLINE PRESENCE

‣ The “Creepy Treehouse” (Paul Smith, CACEE)

‣ Twitter, LinkedIn and FB all suffering weak growth


ATTRACTING GENERATION Z‣ MOBILE, MOBILE, MOBILE – PORTABLE, ALWAYS ON, PERSONAL

‣ VIDEO (MOBILE & SEO) – 69% OF ALL INTERNET TRAFFIC BY 2017 = VIDEO (Cisco, 2013)

‣ HONEST / REAL – GEN Z

‣ HUMAN – TECH ENABLES BUT CAN’T STAND ALONE

‣ CONSUMER MARKETING, NOT RECRUITMENT ADVERTISING

‣ Need for coherent, holistic online employer brand


WHERE WE ARE NOW… Mobile

‣ Source: GoogleTHE FUTURE OF FUTURE-TALENT RECRUITMENT

WHERE WE ARE NOW … Mobile‣ 50% of internet users use mobile as primary source (Digital Buzz, 2013)

‣ Just 13% of FTSE100 employers have 100% mobile enabled sites

‣ 50% of all emails now opened via mobiles (Experian, 2013)

‣ 82% of all new students in UK have smartphones (UCAS, 2013)


WHERE WE ARE NOW… ATS

‣ Recruitment technology oftenstuck in the dark ages

‣ User experience poor – Web1.0

‣ Reporting limitedTHE FUTURE OF FUTURE-TALENT RECRUITMENT

WHERE WE ARE NOW… ATS‣ ALLOW CANDIDATES TO TAKE CONTROL OF THEIR OWN APPLICATION

‣ ENABLE – DROP THE BARRIERS TO ENGAGEMENT


THE FUTURE… technology & assessment

‣ EASY ACCESS VIA SOCIAL MEDIA / THE HEAR

‣ THE DEATH OF THE APPLICATION FORM?

‣ AUTOMATED SCREENING – INTEGRATED SJTS, TESTS ETC

‣ GAMIFICATIONTHE FUTURE OF FUTURE-TALENT RECRUITMENT

THE FUTURE… candidate relationship management

‣ Change in recruiter behaviours

‣ Engaging, not screening out

‣ Data / CRM functionality‣ Tagging and profiling talent – using technology to build talent communities

‣ Geo-spatial tech – show candidates their local jobs

‣ Interact online – webinars, “meet the business”

‣ Valuable content (video, blogs)


THE FUTURE… challenges

‣ Budget and resource‣ Pace of change (digital, social, societal)

‣ Global migration trends – boundaries are changing

‣ Playing catch-up – the ATS dinosaurs

‣ Over-extending – don’t try to do everything all at once!


QUESTIONS?For more information please contact

Ben Jackson+44(0)7826 916 108+44(0)1635 584 130

[email protected]@BenJacksonGW

THANK YOU

mailto:[email protected]

the next 12 months?‣ Chan ‣ The first si


#firmday 15 may 2014 gradweb 'digital natives v's the ats dinosaurs

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