What do your target

@reedcouk

candidates really want?

Neil MillettMarketing Exec

1960

1995

Today

Theresearchn=2,208

Starting your search

50%go to a job board first

12%recruitment

11%

consultancycompany

website9% 7%

to find a new jobAll the things you do

Job sit

e

Compa

ny web

site

Recruit

ment a

gency

Searc

h eng

ine

Job Cen

tre Plu

s

Newspa

per

Frien

ds, co

ntacts

Profes

siona

l netw

ork

Socia

l netw

ork

Careers

Advice

Servi

ce

Trade

mag

azine

Other

takes over your lifeLooking for your next job

38%

33%47% When I getget home from work

When I wake up

Before I goto sleep

39% 56%88%Mobile &

devicesDesktop Laptop

56% of mobile users apply usingmobile apps

The #1 candidateconcern is salary

1. Salary & Benefits

3. Day-to-day responsibilities

2. Convenience to you

4. Learning & development5. Career progression6. Reputation & culture

67% More likely to applywhen a salary is displayed

1. Convenience to you

3. Day-to-day responsibilities

2. Salary & benefits

Up to £20k

1. Salary & benefits

3. Convenience to you 2. Day-to-day responsibilities

£20-50k

1. Salary & benefits

3. Culture of the organisation

2. Day-to-day responsibilities

£50k+

Managing great expectations

expect confirmation of application

expect confirmation within 24 hours

only91%

70%

14%always receive confirmation

15%hardly ever or neverreceive confirmation

expect to be informed of an unsuccessful application

81%

NO CONTACTin 5 days in 14 days

assume they’ve been unsuccessful

26% 90%

How long should the hiringprocess take?

week 1 week 2 week 3 week 4application

78%expect to be at

interview within a fortnight

70%expect to be offered a job within three

weeks

week 1 week 2 week 3 week 4application

83%expect to be at

interview within a fortnight

Retail, Marketing

week 1 week 2 week 3 week 4application

85%expect to be at

interview within a fortnight

IT, Hospitality

week 1 week 2 week 3 week 4application

90%expect to be at

interview within a fortnight

Accountancy

customer service channelRecruitment as a

4 out of 5A ‘poor’ hiring experience leaves

candidates with a negative view of your

brand

Won’t apply for future vacancies

Less likely to use an organisation's products or services again

Will share negative experience with friends and family

25%

30%

26%

Dream job

If you could work for any organisation, what would it

be?

#1

#2

#3

#4

#5

Myself

6. John Lewis7. Microsoft8. BBC9. Royal Mail10. British Airways

NEW ENTRY

NEW ENTRY

66% of us would take a pay cut to work for our dream

employer

If you could work for any business leader, thinker or entrepreneur, who would you most like to work for?

If you could work for any organisation, what would it

be?#1

SUGAR GATES JOBS

#2 #3 #4

5. MARK ZUCKERBERG6. PETER JONES 7. ELON MUSK8. TIM COOK9. JAMES DYSON10. WARREN BUFFETT

NEW ENTRY

NEW ENTRY

NEW ENTRY

1. Reach the right candidates

2. Show them what you’ve got

3. Treat them like customers

4. Hire the right talent(Before your competitors do)

Thanks

@reedcouk