paulcharrison

Talent >

Tech >

August 27th

2015

1 Billion People

Talent >

Tech >

By 2020, 80% of all adults will have a supercomputer in their pocket

Mobile

Demanding

Reviews + Responsiveness

Direct channels55%

Indirect channels45%

CONSIDERATION DRIVERSTrust

Entry point (D

Professional Graph Direct channels

Indirectchannels

Alumni toolsSalary Insights

Social Channels

Careers Website

Social Graph

Interview Insights

Consideration

Coalesces into community

2new  members  join  LinkedIn  every  second

73% of  recruiters  have  hired  a  candidate  through  social  media.

Social  Candidates    highly  active  on  

mobile

Talent >

Tech >

Passive undergraduates

Future leaders

Competitors

1. Context for content2. Visual3. Engaging

+

The power of advocacy

2%Of employees share content published on their employer’s LinkedIn company page.

20%Of the total engagement that content receives.

drives

Source: LinkedIn 2015

10xOn average, a company’s employees have

more connections than their company has followers.

Employee profiles receive

20x more views than their

employer’s page.

Talent >

Tech >

Majority of Talent functions at this level

@Desk @Connections

Profile Training Content

Promote THEM They promote YOU

Key take-aways

Get involved Ø Research Ø White paper