First Arab Media Services

FAMS was established in 2009 and headquartered in

Jeddah, Saudi Arabia, with substantial regional

presence in Dubai and MENA Region

FAMS offers its clients cost effective and carefully

structured media communication solutions with

access to engaging content through our forefront,

connecting brands and consumers.

.

FAMS large client portfolio includes well-known and

reputable multinational, international and local

companies, corporations, MBU’s and advertising

agencies.

FAMS proudly represents a wide range of Media

Platforms, from TV and Online Channels, to

Outdoor/Indoor display units and Magazines.

Who we are

Elevator Media

100 Business Center

Add Text

What we do

A new media specialized in delivering advertising space inside/outside the elevators:

➢ Targeting Employees, Managers & Executive teams➢ Delivering your message with absolutely no means of distraction

No distractionOur Objective

Geo-targeting

Captive

audience

Target Audience

looking for

Entertainment

15 – 80 Sec time

in an elevator

First To be Seen

Last message

before home drive

High frequency

Add Text

Our Target Audience

Varies between22yr to 65yr

Nationality

35% Saudi40% Arab20% Asian5% Western

Educationminimum of Bachelor degree

High-IncomeSR 8000 +

Time Spent at Office

5 hours to 8 hours

Positions

40% 60% Juniors60% 85% Managers10% 15% Exec Teams

Add Text

Our Circuits

JE

DD

AH 40

143

480

Centers

Elevators

Faces RIY

AD

H

40

103

379

Centers

Elevators

FacesK

HO

BA

R 20

43

152

Centers

Elevators

Faces

Total of 100 Business Centers in Saudi Arabia Across 3 Cities

Saudi Business Centre

Al Andalus Plaza

Al Humaidi Tower

Business Palace Tower

Tahlia Shahed Centre

Awtad Tower

Al khorayef Trading center

Matbouli Plaza

Al Taher Tower

Al Badriah Towers

Sample of Our Buildings in Jeddah

Al Forsan Tower

Raqtan Tower

Al Aouda Commercial Tower

Al Mizan Tower

Al Howaishal Center

Al Jawhara Commercial Center

Al Nimer Commercial Center

Dima Commercial Center

Al Rasis Commercial Center

Kharees Commercial Center

Sample of Our Buildings in Riyadh

Al Khuzama Tower

Saeed Center

Petromin Center

Aljarbou Tower

Makkah Tower

Al Sharq Tower

Al Munira Tower

Al Dewan Tower

Al Raja’a Tower

Al Mousa Tower

Sample of Our Buildings in Khobar

Add Text

Our Traffic

275,000

Persons per day

Reaching more than 275,000 persons on daily basis between employees & visitors

Add Text

Performance Research

A customized research has been conducted through Stat Ipsos analyzing the effectiveness of our medium and highlighting the perception of Ads released on elevator media.

Research’s field work took place in April 17 with a sample size over 680 respondents across 3 main cities.

Add Text

TOM Awareness

• High top of mind awareness compared to well established media• While aiding the answer, TOM increased to 98%

70

10 7 6 5 1 1 1 0TV Elevators Outdoor billboards Digital Newspapers Saw an ad In Mall Radio Saw a promotion

out of storeWOM

TOM

Add Text

Medium Likability & Purchase Intention

Very high likability72

26

1 1 00

20

40

60

80

Liked it a lot Liked it somewhat Neither liked nordisliked

Somewhat disliked Disliked a lot

Audience are highly encouraged to buy the brand when seen on elevator media

68

29

3 0 00

20

40

60

80

Encourages me a lot Encourages me a little Neither encourages me nordiscourages me

Does not encourages me Does not encourages me atall

Add Text

Ad Awareness

• A very high ad recall, more than 70% recalled at least 2 ads

72

28

Yes No

31

26

14

4 42

0

5

10

15

20

25

30

35

Mobily Jaguar Tazaj B Cola OSN Zain

Brands Noticed

Our services: Static Boards

More than 1,000 static boards are spread across 100 business centers

Positioned at eye level making it impossible to miss

High opportunity to see level

Very effective for promotions and call for action

70%

20%

10%

Our Services: Door Branding

One of the biggest size made available inside business centers Higher impact

Room for creativity

Very effective on long term presence

Sample of our door branding campaigns

70%

20%

Our Services: Space Rental

Flyer distribution

One to one dialogue with our target audience through promoters Lead generation mechanism

Sampling

Add Text

Technical Details

Campaign starting date: Sunday

Campaign duration: 2 weeks

Installation time: 24 hours

Soft Proof: 48 Hours

Weekly Checkup: 3 times / Week

Add Text

Material Specification

42

cm

29.7 cm

• Artwork size A3 (Height 42 cm – Width 29.7 cm).

• Four color printing.

• Paper weight 100g.

• Printing resolution is not less than 300dpi.

• Artwork file should be

(PSD/TIFF/EPS/PDF/JPEG/Ai/ and Cdr) open

layers.

• Artwork is designed by (Photoshop / Illustrator

/ CorelDraw / InDesign).

• Material should be delivered by CD / USB / SD or

E-mail.

• Artwork should be delivered in two weeks before

the campaign installation.

Add Text

Rate Card

1- National Coverage:

A- 1 circuit comprises of 50 faces(20 faces/Riyadh, 20 faces/Jeddah and 10 faces/Khobar)It can cover up-to 50 business centers in total.

B- 1 Circuit of 50 faces, Gross Price: SAR 50,000 / 2 weeks Duration

The production cost of 1 circuit is 2,500

2- Circuit per city:

A- Riyadh: 1 Circuit of 40 faces, Gross Price at SAR 55,000 / 2 weeks DurationB- Jeddah: 1 Circuit of 40 faces, Gross Price at SAR 55,000 / 2 weeks DurationC- Khobar: 1 Circuit of 20 faces, Gross Price at SAR 35,000 / 2 weeks Duration

The production cost of 1 circuit is 2,500

Our clients

Add Text

Sample of our previous campaigns

Add Text

Sample of our previous campaigns

Add Text

Sample of our previous campaigns

Add Text

Sample of our previous vehicle campaigns

Add Text

Sample of our previous vehicle campaigns

Add Text

Sample of our previous restaurant campaigns

Add Text

Contact Info

Jeddah, KSA: Sales & Marketing Department

Tel. +966 12 6658333

E-mail: info@fams-me.com

Dubai, UAEE-mail: info@fams-me.com

www.fams-me.com

First Arab Media ServicesTHANK YOU