first they have to find you
TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
First they’ve got to find you!
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Intro• About me• About search engines– Keywords– Links– Update– New rules
• Assess your standing
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Search Engines Like:1. Lots of repeated
keywords on web page
2. Lots of good links to your web site
3. Regular updates
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What search
engines don’t like…
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Keywords
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Focus on Keywords• Come up with 10
keyword phrases– Your name– Program names– Terms people use to find
someone like you– Location if appropriate
• Check popularity of terms
http://www.keywordspy.com/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
DON’T BE AFRAID TO SHOOT FOR 4-5 WORD PHRASESSolar panels cold weather MinnesotaWind power surplus salesRadiant heating remodeling for apartmentsBiofuel partners in Northern MinnesotaRenewable energy for cars driven only in town
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Use the Keywords• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20 word
description of yourself to share (Meta-Tags)
• Use the footer!
http://www.webconfs.com/search-engine-spider-simulator.php
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Meta Tags
• Descriptions Tags are valuable right now
• Keywords Tags are less valuable now – but good to know
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Links
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Look at the Links• See who links to you
www.linkpopularity.com • See who links to the
competition• Ask people to link to you• Give them reason to link
to you
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Location, location, location• Get listed in Google,
Yahoo, Bing…• Complete profiles• Get reviews is
applicable• See if you’re listed:
http://getlisted.org
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Not all links are goodAvoid…• Link farms• Duplicate content
Don’t waste time…• Link Exchanges• Unrelated sites
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Social Media Blitz• Start to blog, tweet, FB, video and link to your
site– Be sure to consider and track social media
• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold!
• Exchange content for a link.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Update
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Fresh Content• Making even small changes will help• Making small changes that build your content
are even better• Use keywords in changes• Best bang for homepage• Remember: no duplicate content!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Rules:
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Rules are Always Changing• Google Caffeine (Summer 2010) – Download speed matter– New content is valuable (Twitter)
• Google Panda (Winter 2011) – Super strict on duplicate content– Meta tags back in favor (description)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Assess your Ranking
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Check your Ranking
http://www.mikes-marketing-tools.com/ranking-reports
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Recap…
1. Lots of repeated keywords on web page– Research popular terms– Add terms
2. Lots of links to your web site– Link campaign
3. Regular updates– Make small changes
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on SEO (search engine optimization) in your area, please let us know.
broadband.mnrem.com