01/05/2023 First Handle1

Future of Local Retail

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Total Indian retail market size - $675 Bn

$675 Bn

Total Indian ecommerce market size - $12 Bn

$12 Bn

Fund flow into Hyper-local segment stands to the tune of $135 mn in last 6 months

$135 Mn

RETAIL SEGMENT – CHANGING LANDSCAPE

Hyper-local applications are complementing e-commerce and facilitating offline shopping

Source: IAMAI

3OPPORTUNITIES WITH DIRECT CONSUMER AROUND

LOCAL

04 No option to receive personalized local offers

06 Lack of intelligence on local retailors credibility

No interactive platform to explore local market

02 Unorganized information

03 Little time to physically explore

05 No option to discover and subscribe to favorite merchants

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4HERE IS WHY RETAILORS COULD NOT TAKE ADVANTAGES

04 No insight on their customer behavior

06 Can not afford main stream media

No real platform to communicate, advertise and promote themselves to their own shopping communities02 Struggling with current onslaught of e-commerce

03 Can not afford state of The art technology

05 Can not do real time hyper local targeting

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07 No way to notify the customer in the vicinity of Today’s special

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To the right customer At right place

At the right time At right Money

FIRSTHANDLE ADDRESSES THE CHALLENGES VIA 5R APPROACH

By Pushing right message;To drive right action

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And provides them with rich real-time

analytics

Allows businesses to deliver location

and user-based promotions / ads

Self-service business portal (Mobile & Web)

for retailers

Personalized real-time hyper-local

offers to consumers

PERSONALIZED REAL TIME HYPER LOCAL MOBILE MARKETING PLATFORM

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Save time and money with personalized offers

Get real time location based offers

Discover and subscribe to favorite merchants

Consumers

Enjoy and share the offer with friend and familyEarn points basis certain predefined action, which can be redeemed against attractive gifts.

Complete control over offers, promotions, customer engagement and branding

A powerful platform that is Mobile, Social and Local

A real-time channel to acquire, engage and retain customers

SOLUTION

Merchants

To grow the business, increase profit streams while keeping costs low

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GenderBuying Preferences

Merchant can select the radius (in meters) and target all the userswithin the radius, real time.

Age

Behavior Analytics

HYPER-TARGETING CAPABILITY

Basis gender

Basis buying preferences

Basis age

Other behavior analytics

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9FIRSTHANDLE TECHNICAL ARCHITECTURE

Search and Relevance Engine

Merchant Self-service Portal (iOS, Android*, Web)

Social & Behavior Intelligence

MERCHANTS

Multi store management

Register Business, Create Real-time Offer, Target Customers by Location , Preference and more. FirstHandle Messaging Service

FirstHandle Beacon (Phase 2)

FirstHandle Loyalty

CONSUMERS

FirstHandle Video Ads (Phase 2)

Search and Buy Real-time Offer, Get Confirmation, Merchant gets real-time notification and stats.

A SIMPLE, EASY-TO-USE PLATFORM FOR MERCHANTS

Register on First Handle Create Store Create Promo1. Register 2. Create Store 3. Create Promo

Simple category wise navigation

Settings/Profile Management Notificatio

ns

Auto-Detected Location

Option to change Location

Nearby Offers

Featured deals

FIRSTHANDLE – CONSUMER INTERFACE

12Geo-fencing

All key establishments in India will be Geo-fenced in FirstHandle.

Geo-triggered messaging can be pre-configured to provide customize experience

13Caching

Basis historical intelligence we are ensuring that customer has access to all the offers, he has ever viewed, falling the close vicinity, even if he is off-line.

Caching will empower consumer to view the offers and avail them offline, however he would not be able to transact.

We are using caching data intelligently to reduce the data usage, which improves the overall performance of application usage

MARKETING STRATEGYN

umbe

r of

inst

alls

Marketing before release

Day 0 Day 1 Day 2 Day 3 Burst Campaigns at launch

Increasing user loyalty and retention

o Viral Marketing

o Review frominfluential bloggers

o High profile mediacoverage

o Large number of app reviews

o Paid installs

o Launch Facebook campaign

Facebook Mobile Ads

CPCCPM

o Organic Growth

Work with CPC and CPM networksPRPartnershipsNews about the appPush notificationsContestATL (TV, Radio, Print)

60,000

BTL - Activation in 12 shopping malls in Delhi - NCR

Ahmedabad

DELHI

Miami

San Francisco

We are an off-shoot of PlumSlice Labs, headquartered in San Francisco, with satellite offices in Miami, Ahmedabad & Delhi - NCRWe have over 100+ employees across different locationsWe are recently recognized among top 20 innovative emerging companies in USCurrently helping the start up to large retailers in easy collaboration at all stages of the product management

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WHO WE ARE 15

To enable business owners to enhance their revenue

LETS PARTNER AND USE OUR COMBINED STRENGTHS

And engage customers with compelling offer and promotions!

By leveraging the next gen mobile marketplace technology