fishing in · $4.9b&annually&in& economic&activity!& fishing supports jobs! !...
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§ Over 4,000 lakes/reservoirs
§ Over 20,000 ponds (reg.)
§ Over 840 miles of coastline (ranked 3rd )
§ 1000s of miles of rivers and streams
Fishing in California
$4.9B Annually in Economic Activity!
Fishing Supports
Jobs! § Outdoor Tourism § Hospitality § Retail § Boating § Manufacturing § And More
§ CA population 37 million and growing, yet:
§ CA Ranks Dead Last in Fishing Participation
Fishing in Decline!
Access Declining and Costs Increasing § Proposed Fishing Gear
Regulation/Ban § Fish Stocking Regulations § Marine Life Protection Act
(closes 850 square miles of ocean to fishing)
§ Unlawful Local Govt Regs/Bans (pier fishing)
§ State Stocking Undersized Trout
Contributing Factors/ Threats!
§ Created CSL in 2014 to UNITE anglers
§ Uses political campaign tactics
§ A grassroots approach to mobilizing anglers
§ Social media based § Engage small businesses dependent on outdoor recreation
California Sportfishing
League
§ National Marine Manufacturers Assoc.
§ Turner’s Outdoorsman § Star Milling, family-‐owned manufacturer of high-‐quality fish feed
§ The Fishery, one of CA’s largest fish farms
§ Corona Recreation & Imperial Catfish, owner of popular fishing lakes in SoCal
Funded by Small Business
Dependent on Anglers
§ Full-‐Time Legislative/Regulatory Advocate § George Osborn, Osborn Strategies
§ Full-‐Time Communications and Political Strategist § Marko Mlikotin, River City Communications
Staff of Seasoned
Professionals
Goal: Unite ALL anglers and businesses § Influence State Legislature, Governor and Fish and Game Commission
§ Educate public, media and policy makers
§ A strong grassroots & social media presence
The Solution to Protecting
Fishing & Jobs!
§ Strong Social Media Presence (nearly 10k FB Likes)
§ Credibility w/Traditional Media
§ Over 1,100 Petitions to Protect Pier Fishing!
§ Over 1,000 Petitions to Oppose Fishing Gear Ban!
§ Stopped the fishing fund raid!
CSL’s Early Successes
Quickly Built Traditional Media Ties
Future Threats § Effort to block timeline
assessments of MPA’s § If timeline assessments are abandoned, it would be impossible to determine the impacts of MPAs on the environment
§ Lead Fishing Gear Ban § Fish Stocking Regulations § Financial raid on fishing programs
A Government Watchdog protecting access to recreational fishing and the businesses dependent on fishing’s future!
Benefits of CSL
§ Being the most powerful voice for CA Anglers by growing our Board of Directors & sponsors.
§ Grow Fishing Club Membership
§ Grow social media presence to 15,000 Facebook Fans
Organizational Goals
Closing