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• Hello• General introduction• I’maBusinessAnalystandUserExperienceconsultantatAmido• SECONDyearatUXCAMP• Thistimelastyear,Iwouldn’thaveincludedthe‘UXDesigner’partinthe

DESCRIPTION...• Forthoseherelastyear,therearePROBABLYnoSTORMTROOPERSthisyear…

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• SohereIwasn’taUXDoraBA• ButitwaswhenIdidmostofmyMOVIE watching• HencetheTHEME DESIGNofthistalk

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’Fistswithyourtoes’Learningtorelaxasa UX/BAcrossbreed

AsaBusinessAnalyst/ProductManagerIwasalwaysANXIOUS aboutINCORPORATING UXintomyDAY-TO-DAY work.

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• AsaNEWYORKCOP…• JohnMcClaine isANXIOUSabouttoFLYING

• Thisguytellshimhowtorelaxbymaking‘fistswithyourtoes’

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THESTORY

Ok,soIhaveSTORY foryou(LUCKILYitdoeshaveanEND!)

BeforeworkingforaCONSULTANCY,workedinmanyLARGE organisations

• AtAMAZON - IusedBASICSKETCHEStoillustrateconcepts• TOLDdon’tsteponthetoesofUXD• “It’snotyourplace”• “Sticktouserstories!!”• ThisSTARTEDmyanxiety

However…• AttheTIMEIwasn'tTRYINGtobeaUXD• IusedthemtohelpmeDEFINEFEATURES• AndtovisuallyexplainCONCEPTS tostakeholders

So,I’mhereto…• TalkaboutmyJOURNEY toincorporateUXDmoreFORMALLY

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• HowIbecameaCROSSBREED• ThebenefitsofaCOMBINED role• TIPS foryoutotakeaway

• FIRSTLET’STALKABOUTTHEROLES

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EVERYPROJECTHASATEAM

• DON”TREADà Criminal, athlete,basketcase,businessanalyst,userexperiencedesigner.

• Or somethingCLOSE tothis• DIFFERENTindifferentcompaniesandprojects.• Sometimesdon’thavetheLUXURY ofUXand BAononeproject.• Inthatcase(aswithaMEDIUMsizedconsultancy)oftenthereisaUXBArole.

LETSSTARTBYLOOKINGATTHETWO ROLESINDIVIDUALLY

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WHATDOESABADO?

(ALSO coincidentally,likeJohnMcClaine….DOESN’TLIKETOFLY)

• ProvidestheLINK betweenthestakeholder(whoknowswhattheywant)• AndtheDEVELOPER… whocanmakethataREALITY

How?• INTERVIEWING stakeholders(andongoingdiscussion)• GatheringREQUIREMENTS• WritingUSERSTORIES

• Whatisarequirement?• AsetofTHINGS thattheywantthepropertyTODO

• Whatisauserstory?• AwayofDESCRIBING thatandtryingtoeliminateSURPRISES

Overall• ConcernedwithGENERATINGVALUEtothebusiness

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• byunderstandinghowtheUSER canACHIEVETHEIRGOALS

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WHATDOESAUSEREXPERIENCEDESIGNERDO?

• Well,theyareSUAVE,sophisticatedpeople… weknow that(wink)

• Understands theBUSINESSGOALS• UnderstandsuserBEHAVIOUR• CreatesaFUNCTIONALframeworkforthedigitalproperty

How?• WORKSHOPS tounderstandbusinessOBJECTIVES• RESEARCH tounderstandusergoals• WIREFRAMES tocreateavisualunderstandingofhowitmightwork

Overall• Concernedwith generatingVALUEtothebusiness• byunderstandinghowtheUSERcanachievetheirGOALS

SEE whereI’mgoinghere……?

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WHYTOGETHER?

You canseetheparallels…

• These disciplinesworktogetherwellbecause…• They liketoREACHOUT• Generally PERSONABLE people(withalotofpatience!)• EMPATHY fortheuser(andbusinessneeds)• ConcernedwiththeWHATmorethanHOW• SkillsetcanFLEX – BAatstart,UXinthemiddle,BA/UXattheend

• anddon’tneedTWOBRAINStoachievethis

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ISITFEASIBLETOCOMBINETHETWOINTHEREALWORLD?

• Shortanswerisyes• IhavedonethisatAMIDO• ButdependsonWHEREYOUWORKandtheotherteammembers• OrmembersoftheCOMPANY

• TostartwithIfeltabitlikeanIMPOSTER

• IwasQUALIFIED asaBA• ButdoingUXwork• WhowasItocommentonmattersofUX….?

• It’sOK• (pause)

• YoucanonlygainEXPERIENCE byDOING• Sothat’swhatIdid• IusedUXDPRACTICES asmuchaspossible

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• HOW DOESITWORKINREALITY?

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HOWDOESITWORK?

• AsaBA..."IsthismerelyaSHORTCUT?"• Can IstopwritingUSERSTORIES?• No.

• StillneedtogothroughALL THESTEPS• GatheringREQUIREMENTS• WIREFRAMING• Writing USERSTORIES• Re-wireframing• Re-writinguserstories

• There’sstillalotofBACKANDFORTH• BUTyoucanlinktheUXupwiththeSTORIESmuchquicker• OneINTERLINKEDflow

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WHEREDOESRESEARCHFIT IN?

• Research isstillSUPER-IMPORTANT• Doesn’texistinTHESAMEWAYinthePUREBAworld• Butweallknowhowimportantitis• DEPENDSonproject• Butmostshoulduseresearch• FromSMALLDECISIONSaboutdefaultstates• TolargerdecisionsaroundBEHAVIOUR andflow• SometimestheCLIENTWILLPAYforthis• SometimesyouneedtodoitGORILLA style• COFFEESHOPSETC.• SAMEresearch,butinstantlyfeedsintotheTWODISCIPLINES

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IS ITANEXACTSCIENCE?

• No• Assessthe PROJECT• AssesstheTEAMSIZE• AssesstheCLIENT

• Sometimesyoucan(andwillhaveto)defertoaMOREEXPERIENCEDUXD

• ThatisreallyHELPFUL asyouthenhavearesourcetoLEARN from

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TIPSANDTAKEAWAYS

• GainEXPERIENCEthroughdoing• FEEDitintoyourdailywork• It’saFLUCTUATING role(youdon'tgetPAIDtwice!)• UXisnot aSHORTCUT• GotoEVENTS likethis

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WHATUXDCAN LEARNFROMBA

FIRST ofall… notimplyingthattheBA issomekindofGRANDMASTER!

• ConsiderBEST andWORST CASEscenarios• WorkTOGETHERtoprototypewithMVP inmind• PrototypeELEMENTS withindividual,deliverablefeatures• TrynottocreatesomethingthatisIMPOSSIBLE toDESCRIBE....please;)

• InthispictureROBismyMrMyagi

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