fit traxx powerpoint linked in version
DESCRIPTION
FIT-traxx is a highly profitable, repeatable group training system developed, tested, and proven effective for health clubsTRANSCRIPT
A High Profit, Repeatable
Group Personal Training System
for Health Clubs
What Is
A 4-5 week group training program servicing 10-12
people simultaneously in 400-500 square feet
Uses inexpensive equipment clubs already have or
requires a minimal investment (Usually less than $1,000)
Sets of 8-35 lb hex dumbbells
Physio-balls and Medicine Balls
TRX
Exercise Tubing
Bosu ball
Group weight training barbell sets (2-3 sets)
Steps (3-4)
Please note not all equipment is used all the time!!
What is (cont.)
Sessions take place on specific days & times similar to
group fitness timetable
A club program that can be marketed and promoted via
every club department internally and externally
Efficient method to train multiple clients in very little time
and space
Club product vs. Trainer Product
Club can insert different trainers when necessary
Members do not have to find the most experienced or elite
trainer
Consistent so members can switch times if necessary
Simple sales process letting trainers train instead of sell
Feature/Benefit Checklist of FIT-traxx
Pre-programmed workouts
4-weeks of programming
2 or 3 day per week programs at
different times
All exercises can be progressed
or regressed quickly and easily
Club product and not trainer
product
10-12 participants per class
10 Program Launches per year
Safe, effective workout regardless of trainer
Participants avoid boredom, workout system, exercise
adherence with a beginning and end
Members choose days and times that are convenient
All ability levels from beginner to athlete train at same
time each achieving his own personal best
Easily marketed and participants loyal to program and
not a specific trainer
Leverages trainers’ time along with less expensive for
participants opening new markets
Predictable, consistent revenue for club and trainers
Testimonials
Lisa Evans - 37
What made you want to try FIT-traxx?
“I needed to get back to the gym and to also shed some pounds. My
sister persuaded me to join.”
What is the biggest benefit of participating in FIT-traxx
Program?
“Weight loss, loss of inches, and learning to do weight conditioning.”
What specific results have you gotten from FIT-traxx Program?
“I have lost 29 pounds and a total of 16 inches. My body fat has also
decreased.”
Testimonials
Beth Reilly - 31
What made you want to try FIT-traxx?
“I chose to try FIT-traxx to jump start my fitness level.”
What is the biggest benefit of participating in FIT-traxx
Program?
“I really enjoy the small class size and individual attention.”
What specific results have you gotten from FIT-traxx Program?
“I lost 7 pounds the first week!.”
Show Me The MONEY!
10 Launches per year pre-planned
40-80 Average participants per launch
$7k-$14k gross revenue per launch
50-70% profit margin per participant
Minimal marketing expense (as low as $50)
Up to 10% non-member participants
Mo’ Money
Revenue and Participation Example
Eclipse Fitness recent Launch
77 Participants, $11,500 gross revenue
Shrewsbury Health & Racquet 1st Launch
43 Participants, over $5,600 gross revenue
Global Fitness Centers recent Launch
96 Participants, over $17,600 in gross revenue
Forum Fitness 3rd Launch
63 Participants, $10,700 gross revenue
Marketing System
10 Program Launches per year
Pre-determined to create a timeline with
appropriate due dates
Creates a repeatable system requiring
MINIMAL effort on club
Marketing can done internally ONLY
Combination of internal & external promotions
Marketing cont.
Internal Marketing
Demo Week Workouts - Low risk “call to action”
Try FIT-traxx for free during demo week
Simple to talk about with new members, existing
members looking for change, group fitness members
wanting more service or less crowds
If you fill your demos, your classes will fill!
Professionally designed posters, emails, club
announcements in classes & over PA system, new
member follow up calls, etc.
Examples:
Marketing cont.
External MarketingFIT-traxx can be marketed as a stand-alone program as
an alternative to membership
Appeal is a beginning and end to program
General public will pay more for a “program” than for just
a short-term membership
Establishes club as having a weight-loss program rather
than just “renting space”
Risk-reversal Money-Back Guarantee lowers
apprehension to trying
Marketing cont.
Marketing cont.
The Selling Process
The Demo is low risk, low pressure “call to action”
Prospects register for a demo workout during Demo Week
New members, members stuck in plateau, group fitness members
seeking more service, long time members who want a trainer but
cannot or will not pay
Always two trainers to establish high level of service
Specific Demo workout to highlight all different workout protocols of
the program
All Demo participants given start-up packet including special Demo
Workout incentive
All participants are followed up on the following day for service and
to determine level of interest
The Workouts
All workouts are pre-planned for all FIT-traxx instructors to follow Specific exercises chosen that can be easily progressed or regressed for different
levels of fitness
No rep counting making all participants feel successful
“Low Leverage” exercises require light weight but challenge most advanced exercisers
Each week of FIT-traxx is periodized to provide superior results
Each day of each week is formatted differently providing a different
workout experience for participants
Each launch is unique so members are encourage to participate in
consecutive programs
Cardio workouts are provided for participants done as “homework”
The Workouts
What’s Included
The ONLY packaged group personal training program on the marketAll strength workouts – 6 programs including a five week
version
All cardio workouts – 8 unique cardiovascular workouts that can be adapted to any piece of cardio
All forms customizable for every club – registration forms, food logs, activity trackers, professional marketing materials, exercise station cards templates, management binder, desk binder, class roster sheets, etc.
All marketing materials
ALL INCLUDED!!!!!
Set-up and training On-site training of instructors, management, sales staff
Initial 4 week program
FIT-traxx Club Launch Kit
• Manual
• Step by Step guide to launching and running Fittraxx
• Marketing Kit
• Compensation Guidelines
• Sales materials
• Operations and tracking systems
What’s Included
continued
Ongoing Support, programming, marketing, and training 10 Annual Program Releases with program video
Ongoing marketing support
Member Program Information link for your website
Video Testimonials
Consumer targeted information
Your Club Listed on FIT-traxx location finder
Web Based Instructor Materials including Video Training
What’ s Included
continued
Please call or email me (Greg Maurer) if you would like
more information on becoming one of our next club
partners
302-528-1660
Follow-up