fitbar cube - promotion tools
DESCRIPTION
Challenge: Create new product line from the existing brand and create two promotional tools. Solution: We create a bite-sized healthy snack bar called Fitbar Cube. To promote it, we make a radio ad and tvc. People behind the idea: James Hezekiah Luthfia Kirana Mayang Pastikartari Aryo CahyoTRANSCRIPT
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C!"#!elastic, fantastic
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NGEMIL?
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MENINGKATKNYA GAYA HIDUP SEHAT
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Brand Name
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CUBE?
Brand Name
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CUBE = KUBUSCUBE = JELAS
Brand Name
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Brand Description
“S$"%& '()"* +($,"$ r"'" #"$, $-&."*.”
BEBAS KOLESTEROL
BEBAS LEMAK TRANS
22 KALORIPER CUBE
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Brand Description
25 CUBE
150 kkal
ZIP LOCKcuma 13. 818
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“C"r" $-&."* )-+/0 '()"*.”
Brand Tagline
Begitu banyak cara untuk menikmati hidup, namun tidak didukung dengan gaya hidup sehat. Begitu banyak juga
cara sehat, namun tidak disertai dengan cara yang nikmat. Dengan Fitbar, keduanya bisa anda dapatkan.
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Target Market
DEMOGRAPHIC: SES A B, 18-25 tahun, Urban Suburban, Pria dan Wanita
BEHAVIORAL: Bukan loyal user. Heavy User.Beli snack di minimarket / ketika belanja bulanan
PSYCOGRAPHIC: Heath conscious. Aktivitas padat. Impulsive decision making.Tertarik dengan enviromental friendly goods
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TujuanKom.
Meningkatkan BRAND AWARENESSterhadapa produk baru Fitbar Cube
Mengedukasi target audience tentang NGEMIL SEHAT bersama-sama
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Iklan Cetak
PENEMPATAN MEDIA
Majalah Lifestyle: Hai, Trax, Area, Go Girl!
ALASAN
Sesuai primary target. Kualitas cetak bagus.Jangka waktu lama.Tingkat readership tinggi.
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Iklan Cetak
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Iklan Televisi
PENEMPATAN MEDIA
Televisi Swasta pada jam prime time.OVJ, Masterchef, Eat Bulaga, Pesbukers.
ALASANCakupan luas.Cocok untuk launching produk baru.
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Iklan Televisi
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Iklan Televisi
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Iklan Televisi
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Iklan Televisi
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Iklan Televisi
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Iklan Televisi
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IklanRadio
PENEMPATAN MEDIA
Prambors, Trax, Mustang, Jak FM, Oz Radio,
ALASAN
Sisi emosional dapat tersentuh. Biaya lebih rendah.
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IklanRadio
TALENT: 4 ORANG, 2 LAKI-LAKI, 2 PEREMPUANperan1 (A) : perempuan, usia 24 tahun. Sifat: labil.peran 2 (B): laki-laki, usia 20an. Sifat: usilperan 3&4 (C) (D) : wanita dan pria usia 20thn. Pelengkap dr suasana
TEMPAT: Di ruang keluarga milik (B)
SETTING WAKTU: Jam 9 Malam
DURASI: 60 DETIK
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IklanRadio
Backsound : Suara horor yang terdiri dari suara jangkrik, suara kesunyian, dan suara kucing bertengkar)(nyatanya suara itu berasal dari perutnya yang udah lama gak makan)
(A) monolog dalam hati: ngemil ngemil ngemil, enggak enggak enggak, ngemil ajaaa (suara setan), ngemil, ngemil, ngemil,
(B) : Woy, kenapa lo?
(A) : Aaaaa, ada yang aneh, ada yang aneh. Denger gak suara barusaan? (dengan nada panik)
(B) : Lo kali yang aneh, gak ada apa-apaan kok. Plis deh!
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IklanRadio
(A) : Aduh, jangan-jangan itu suara perut gue. Kok serem sih. Pokoknya gue gak boleh ngemil!
(B) : Perut itu tuh, kalo gak diisi bisa kesunyian dan kesepian kayak di.... ku ku ku
(A) : Udah jam segini, mau makan apa coba?! Yang ada juga gak sehat
(C) : Kemana aja sih neng, sekarang ada Fitbar Cube. Lo gak perlu takut lagi ngemil! Dengan nutrisi bebas kolesterol dan bebas trans fat, Fitbar Cube ini bisa dinikmatin rame-rame.
(A) : Mau! Sini buat gueee! *Suara keasyikan bersama-sama
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IklanRadio
(Voice Over) : Fitbar! Cara nikmat hidup sehat!
(Punchline) : *Bunyi krauk krauk + krik krik malam hari
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C!"#!elastic, fantastic