© 2016 Fitbit Inc. All rights reserved.© 2016 Fitbit Inc. All rights reserved.

WHY YOU NEED A 24/7 APPROACH TO WORKPLACE WELLNESS

NAME

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1. Our health and well-being today

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29%Adults admit to being inactive

Over 1/3 Aren’t getting 7-9

hours of sleep each night

38% Adults are overweight

80% Report feeling stressed out at

work

Sources: Physical Activity Council, 2016; Sleep Foundation, 2016; CDC, 2016; The State of Obesity, 2014; Global Organization for Stress, 2017;

Gallup, 2015

56% Exercise 3 or more

days per week

©2016 Fitbit Inc. All rights reserved. 4

Health requires 24/7 care, but employees are under your guidance only 8 hours a day.

©2016 Fitbit Inc. All rights reserved. 5

1. Our health and well-being today

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SMARTPHONES GO FROM ENTERPRISE TO MAINSTREAM

In 1999, the BlackBerry device first launched as an enterprise tool.

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BLURRED LINES…

• Meetings• Pulling reports

• Watching TV• Playing sports

• Sending emails?• Taking conference calls?

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BLURRED LINES: SOCIAL MEDIA

Should you ‘friend’ your co-workers?

Should you ‘link’ with your friends?

How responsible should you be for your tweets?

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BLURRED LINES: TRANSPORTATION

• In Q3 2016, Uber had 40 million monthly riders worldwide

• Available as a commuter benefit from some employers

Source: Fortune, 2016

©2016 Fitbit Inc. All rights reserved. 10

• People’s homes have become a source of income

• 2 million+ listings on Airbnb• Number of Airbnb hosts increased

51% in 2016.

Sources: CNET, 2017; San Diego Tribune, 2017

BLURRED LINES: HOME

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• Pinpoint the “blurred lines” for corporate wellness.

• A wearable device is meant to be worn at all times.

• It works across your personal and professional worlds.

BLURRED LINES: WEARABLE TECH

©2016 Fitbit Inc. All rights reserved. 12

THE COMMON FACTORS

Low barriers to entry and easy to use

Familiar brand names

Inherently social

Available via computer and smartphone

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1. Our health and well-being today

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is the #1 reason people buy wearables

consumers want their company to pay

for their wearable

wearable users would use their

device more if given an incentive

consumers were excited about wearables in

everyday life (up from 41% in 2014).

HEALTH 2 in 3 8 in 10 57%

Source: PwC, 2016.

©2016 Fitbit Inc. All rights reserved. 15

EMPLOYERS WITH WELLNESS PROGRAMS

Source: PwC, 2016; NBGH 2016.2012 2013 2014 2015 20160.64

0.66

0.68

0.7

0.72

0.74

0.76

0.78

72%

68%

71%

73%

76%

76%employers offer a wellness program.

73%offer physical activity programs or fitness discounts (up from 61% in 2015).

©2016 Fitbit Inc. All rights reserved. 16

CORPORATE WELLNESS INDUSTRY GROWTH

Source: IBISWorld, 20162007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 20210.0

2.0

4.0

6.0

8.0

10.0

12.0

$11 billionby 2021.

Actual ($bn)

Projected ($bn)

©2016 Fitbit Inc. All rights reserved. 17

TRENDING IN WELLNESS PROGRAMS

Subsidized gym memberships

Healthy office snacks Onsite flu shots

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GROWTH IN TYPES OF WELLNESS PROGRAMS

Source: PwC, 2016

2014

2015

2016

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

30%

37%

38%

46%

55%

55%

41%

48%

55%

53%

57%

61%

53%

59%

64%

0.230.51

Weight managementHealth coachingStress managementNutritionErgonomicsFinancial well-beingCommunity well-being

©2016 Fitbit Inc. All rights reserved. 19

WEARABLE TECH MEETS WELLNESS

• By 2021, 44 million wearable wireless devices will be integrated into corporate wellness programs, finds ABI Research.

• Wearable technology increases employee engagement in wellness programs from 20% to about 60% or 70%.

Sources: ABI Research, 2016.

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1. Our health and well-being today

21©2016 Fitbit Inc. All rights reserved.

REGIONAL TRANSIT AUTHORITY (RTA)• Union of bus drivers in Greater Dayton, OH• Pilot program in 2014 (100 employees)• Broader rollout in 2015

NOTABLE STATS• $2.3M healthcare cost savings *• 17 point average drop in glucose **• 12 point average drop in LDL ***

* Estimated by RTA, 2015.

** Average decrease in glucose levels in pilot participants, 2015.

*** Average decrease in LDL cholesterol levels in pilot participants, 2015.

Source: Greater Dayton RTA / Fitbit, 2016

22©2016 Fitbit Inc. All rights reserved.

SOUTH CAROLINA STATE HOUSE

• The State House learned from South Carolina Hospital Association’s wellness program

• Rep. Neal Collins rallied legislators via Twitter

NOTABLE STATS• 18% lost weight and were no longer overweight

or obese by Month 5• 78% with elevated cholesterol reduced it• 31 inches cumulatively reduced in waist

circumference

Source: South Carolina State House / Fitbit, 2016

23©2016 Fitbit Inc. All rights reserved.

MCKESSON• Fortune 500 healthcare IT company• Harvard analyzed program 2011-2014• 2015 C. Everett Koop National Award

NOTABLE STATS• Nearly 23,000 employee and spouse members

with fitness trackers• Members walked a combined 51 billion steps• Engaged members upped activity by 92%• 30% ROI for each dollar invested in wellness

Source: McKesson, 2015; BenefitsPRO, 2015. (Research spans 2011-2014)

Photo: David, Flickr

©2016 Fitbit Inc. All rights reserved. 24

SPRINGBUK: ROI STUDY

• Total costs for engaged users also dropped by 46% over a 2 year period

• Cost reduction is potentially highest with less active individuals

• Employees cost an average of $1,242 less than the control group when in a wellness program

TOTAL COSTS: CONTROL GROUP VS. OPT-IN GROUP

Year 2

$5,072

$3,830

-$1,242

$5,637

$4,941

Baseline

Control Group Opt-In Group

P<.05 Source: Springbuk, 2016

©2016 Fitbit Inc. All rights reserved. 25

SUMMARY: ROI & HEALTHY OUTCOMES

$2.3M 78% 25%

RTA’s estimated healthcare cost

savings

McKesson’s ROI for each dollar

spent on wellness

Average healthcare savings

per person, via Springbuk study

30%

South Carolina participants who

reduced their elevated

cholesterol

©2016 Fitbit Inc. All rights reserved. 26

WE LEARNED

• The challenges of our health today

• The blurred lines between home and work

• The commonalities in successful technology and services

• Wellness trends• ROI in wellness / wearable tech

©2016 Fitbit Inc. All rights reserved. 27

As wellness programs and technology evolve, the opportunity is ripe to

strengthen their connection.

© 2016 Fitbit Inc. All rights reserved.

FITBIT AT SUNTRUSTKatherine BruneSVP, Teammate Well-Being

29©2016 Fitbit Inc. All rights reserved.

INTRODUCING SUNTRUST

Our Purpose:Lighting the way to financial well-being

We believe everyone can achieve the

financial confidence to pursue a life well

spent . . . And in 5 years we want to reach 5 million

people through our movement for change

©2016 Fitbit Inc. All rights reserved. 30

Lighting the way to financial well-being is not just about the money. 

Living a healthy life is important to enjoying the moments that matter. 

Better health...less stress...and more financial confidence. Sounds pretty good.

©2016 Fitbit Inc. All rights reserved. 31

FINANCIAL & PHYSICAL WELL-BEINGFinancial Well-Being• Momentum onUp• Teammate Banking

Physical Well-Being• Fitbit• Redbrick Health• Onsite Clinics• Onsite Gyms• Gym discounts

©2016 Fitbit Inc. All rights reserved. 32

THE SUNTRUST TEAMMATE OFFER

TEAMMATES ARE ELIGIBLE FOR:

• One $50 credit toward a discounted Fitbit• Two additional friends & family discounted Fitbits• Participation in the corporate leaderboard• Benefit renews annually

I’m free!

©2016 Fitbit Inc. All rights reserved. 33

Fitbit purchases are trending positively! 13% of teammates have purchased a Fitbit for themselves in the first ten weeks.

2015 2016 2017

TeammateFriends/Family

Dev

ices

Pur

chas

ed

FITBIT PURCHASES OVER TIME

969 856175

13547

7113

3028

First ten weeks of 2017

©2016 Fitbit Inc. All rights reserved. 34

COMMUNICATION IS KEY

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COMMUNICATION IS KEY

©2016 Fitbit Inc. All rights reserved. 36

Cash for your healthy choices? Yep. Our partnership with RedBrick Health

provides you with top-notch guidance and support. And ways to make

money while you work with them to understand and improve your health.

Think of it this way—you’re healthier which means you feel good and

hopefully have fewer blah days. And you have extra cash to cover insurance

premiums – a win-win. 

PARTNERSHIP WITH REDBRICK HEALTH

$2/Day

Integrated Challenges

Double-dip

37©2016 Fitbit Inc. All rights reserved.

LOOKING AHEAD• Greater communications integration• Leverage Purpose Ambassadors• Challenges• Momentum onUp curriculum enhancements

©2016 Fitbit Inc. All rights reserved.

THANK YOU

©2016 Fitbit Inc. All rights reserved. 39

SOURCES• Physical Activity Council, 2016 (n = 32,000): http://www.physicalactivitycouncil.com/pdfs/current.pdf

• Sleep Foundation, 2016. https://sleepfoundation.org/media-center/press-release/lack-sleep-affecting-americans-finds-the-national-sleep-foundation

• CDC, 2016. https://www.cdc.gov/media/releases/2016/p0215-enough-sleep.html

• State of Obesity, 2014. http://stateofobesity.org/obesity-rates-trends-overview/

• Global Organization for Stress, 2017. http://www.gostress.com/stress-facts/

• Gallup, 2015. http://www.gallup.com/poll/184403/far-2015-americans-exercising-frequently.aspx

• Fortune, July 2016. http://fortune.com/2016/07/18/uber-two-billion-rides/

• Fortune, October 2016. http://fortune.com/2016/10/20/uber-app-riders/

• CNET, 2017. https://www.cnet.com/news/airbnb-first-profit-home-rental-travel-startups/

• San Diego Tribune, 2017. http://www.sandiegouniontribune.com/business/tourism/sd-fi-airbnb-hosts-20170301-story.html/

• PwC, 2016. The Wearable Life 2.0 survey. https://www.pwc.com/us/en/industry/entertainment-media/assets/pwc-cis-wearables.pdf

• PwC, 2016. Health and Well-being Touchstone survey. https://www.pwc.com/us/en/hr-management/publications/health-well-being-touchstone-survey-2016.html

• NBGH, 2015. https://www.businessgrouphealth.org/pressroom/pressRelease.cfm?ID=276

• IBISWorld, 2016. http://static.politico.com/3e/68/b29a1ff04e7d8bc7c8231352ffc5/ibis-study-on-corporate-wellness-programs.pdf

• ABI Research, 2016. https://www.abiresearch.com/press/mhealth-wearables-help-employers-achieve-higher-co/

©2016 Fitbit Inc. All rights reserved. 40

SOURCES• Fitbit-RTA case study, 2016. http://content.fitbit.com/rs/493-CEF-482/images/RTACaseStudy.pdf

• Fitbit-South Carolina State House case study, 2016. http://content.fitbit.com/rs/493-CEF-482/images/2016-12-19_South_Carolina_Case_Study_QD%5B2%5D.pdf

• McKesson, 2015. http://www.mckesson.com/about-mckesson/newsroom/press-releases/2015/mckesson-wins-national-health-award/

• BenefitsPRO, 2015. http://www.benefitspro.com/2015/09/21/mckesson-gets-30-percent-return-on-wellness-progra

• Springbuk, 2016. https://www.springbuk.com/wearable-study/

© 2016 Fitbit Inc. All rights reserved.

APPENDIX: ABOUT FITBIT / FGH

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Helping you to power your people to power your business.

#1 Wearable Globally

54+ Million Devices

Sold to Date

65 Countries

54,000 Stores

44

Be MoreActive

ExerciseMore

Sleep Better

Eat Smarter

ManageWeight

Reduce Stress

Tracking Health & Fitness Effortlessly

©2016 Fitbit Inc. All rights reserved. 45

WHY WELLNESS

Source: ABI Research, 2016

Employers are strategically investing money in benefits that have higher employee participation rates.

Wearable devices monitor a variety of physical parameters that measure movement, a metric inherently tied to wellness.

Established and documented use cases show the savings these programs can generate.

Record global healthcare spending, driven by an aging population and chronic conditions like heart disease, diabetes and obesity.

©2016 Fitbit Inc. All rights reserved. 46

THE FITBIT GROUP HEALTH SOLUTION

ENGAGEMENT

FULFILLMENT

MEASUREMENT

Bring a beloved brand, compelling social experience and market-leading products to your company and members.

Leverage the infrastructure and partnerships of a top consumer technology company for seamless integration.

Evaluate the effectiveness of your program by using data to power your decision making and communications.

5

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