Fitness Industry

Fitness Industry Analysis

In New Zealand

Discussion

Economic Climate

Market Structure

Consumer Habit

Economic Climate

GDP changes

Decline in economic activity

V.S

Increase in service industry

Economic Climate

The decline of inflation rate:

price buying power in money

Economic Climate Unemployment rate:

increase to 4.6% (end of 2008)

customer disposal income decrease

Economic Climate

Luxury services

Go for necessity

Market structure

Non-profit

Organizations

Local council

facilities

Commercial

operators

Market Structure

Price

Services & Facilities

Location

Consumer Habit

Lifestyle

Going to gym

Health

Recommendation

Dividing market into segments

Female courses

Individual instructor

Special dietary design

Recommendation

Nice company web site

Online service

3D gym visit

Online registration

Recommendation

Promotion

Recommendation

Location

near residential area & business section

Recommendation

Free qualified gym instructors

for new gym members

Reference listhttp://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm

 http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed-explanations/the-inflation-rate/default.htm

 http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article?mid=1974&next=1967&l=f&fid=17

 http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour%20RGB%20(2)copy%20.jpg

 http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg

 http://www.coxcomputers.co.uk/ccsl02.jpg

 http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg

 http://www.itopf.com/_images/location-map.gif

 http://www.improve-your-fitness.com/images/1_gymEmpty.jpg

 http://www.clipartheaven.com/clipart/occupations/images/trainer.gif

http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the%20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg

 http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG

 http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg

 http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg