fitness tracker marketing strategy suggest
TRANSCRIPT
全球智能穿戴设备专家
What's your Marketing Strategy?
Mi band, Low price, Promotional, Gift market
SH08Applicable people:The low price acceptance, no need the screen,
like Mi band but want have some special, want do promotional and gift
Fitbit & Garmin, Fashion, Sport market, High demand for products
Applicable people: Want high precision dynamic heart rate monitoring.Like the high quality products, such as Fitbit and Garmin, but can't accept high price.
SH09
Sprot, Fashion, Gift , Heart rate market
Applicable people:Interested in heart rate monitoring, but know less about dynamic HR. want to taste HR, but won't want to spend much
SH09U
Low price market, need screen,but only need basic function with Stable Performance
Applicable people:Entry-level user.Interested in Smart wearables things, Want to taste , but won't want to put much moneny
Thank You
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