fitness understanding the industry...― decide what information you need to know to work with a...

U N D E R S T A N D I N G T H E

FITNESS INDUSTRY

LIFT THE BAR EDUCATION WORKBOOK

LIFT THE BAR EDUCATION

03

In this course Chris takes you through key industry stats such as how the market is expected to grow and by how much, and what the predicted main drivers for success will be in the coming 5 years. The course will also cover service models that Personal Trainers can deliver inside their business as well as examples of how to structure your service if you are looking to transition from full time employment in other sectors.

Understanding the Fitness Industry

UNDERSTANDING THE FITNESS INDUSTRY

Chris Burgess

02

03

04

LESSONS

01 Industry value and Public demand

Major Markets & Growth sectors

Key Drivers for Success and the Importance of your Core Story

Service models


UNDERSTANDING THE FITNESS INDUSTRY04

This workbook will help you get the most out of the course. You will see the book mirrors the courses lesson format. For each lesson there are a number of aims that represent the key learning points for that section of the course. We have provided space to write your notes as you go through and there is spare note space at the end of the workbook in case you need more than we have provided for any of the lessons.

The space for action points is where the magic happens. We all know that learning is only useful if we do something with the knowledge so for each lesson make a note of what you are going to do as a result of what you have learnt. Make the action as specific as possible and set yourself a manageable timeframe. If you have some kind of to do list or schedule of action points make sure you transfer these actions to that and get them done.

Each lesson has 2-3 quiz questions that need to be completed on the members site in order to proceed. We have provided space for you to make a note of your answers to these questions as you go through the content so you are prepared for the questions. Not only will this workbook help you as you complete the course but, if used effectively, it will also provide you with a source of key information you can refer back to.

Good Luck!

How to use this workbook




THE JOURNEY: A GUIDE TO NUTRITIONAL COACHING05

AIMS:

Key Learning Points

ORIENTATE THE MAP

Client consultation and baselines

― Learn how to prepare for a client ― Decide what information you need to know to work with a client ― Consider how best to gather the information

LESSON:

01


THE JOURNEY: A GUIDE TO NUTRITIONAL COACHING06

Action Points

Quiz Questions

1. Name two areas of information we might want to explore from a client’s past (where have they been)

2. What baseline information should we look to Gather?

AimsThis section will highlight the main learning focus for the lesson

Key Learning PointsUse this area to make notes as you go through the lesson

Action PointsSummarise your learning from the lesson. What actions are you going to take as a result of what you’ve learnt? When are you going to complete it?

Quiz QuestionsWrite your answers to the questions here in preparation for completing the online quiz.



AIMS:

Key Learning Points

― In this section you will learn what the total market is worth for Personal Trainers and why being average is likely to end up in a short career. You’ll learn what the biggest priorities will be for customers buying Personal Training, and realise that money isn’t going to be the biggest factor in people deciding on training services

LESSON:

01

Industry value and Public demand



Action Points

Quiz Questions

1. How much is Personal Training Industry expected to grow by in the coming 5 years?

2. What is likely to become a higher priority for people seeking fitness services in the next 5 years?

3. What has celebrity involvement in fitness and diet advice driven a desire for?



AIMS:

Key Learning Points

Major Markets & Growth sectors

― In this section you will learn what the biggest sector is available for Personal Trainers and the 2 fastest growing sectors that have very little competition despite their large potential for revenue generation

LESSON:

02



Action Points

Quiz Questions

1. Weighloss is a market with a value of how much in comparison to Personal Training:

2. What is the fastest growing sector within Personal Training?

3. What is the second fastest growing market in Personal Training?



AIMS:

Key Learning Points

Key Drivers for Success and the Importance of your Core Story

― In this section you will learn what the buying public want to see from Personal Trainers and how you can bring your unique story to the table to create the conditions where people want to work with you because of who you are and what you can deliver for them

LESSON:

03



Tasks

1. Write down the available times in your diary to take on clients and how you would structure your ideal workload to create the income you require.



Tasks

1. What are the key drivers for success?

2. What is the most important to the buying public?

3. What is the best way to make yourself future proof from online training?



AIMS:

Key Learning Points

― In this section you will learn the key differences between each of the available service models available to personal trainers and how to include them into a robust service offering

LESSON:

04

Service models



TasksTasks

1. Complete this sentence: The reason I got into the industry and what I want to achieve is:



Action Points

Quiz Questions

1. What is a disconnect service?

2. What is the best way to package your service?

3. Can you achieve above average industry earnings by working purely at 6am, 7am, 6pm, 7pm and therefore holding another job too?



Notes



Key Learning / Action Date for Completion

Action Plan

Congratulations on completing the course. The key with any education is how you intend to use what you’ve learnt. Take the time to consider the knowledge you have gained during this course and how you are going to implement it or change what you currently do. Use the space below to summarise or to plan and set goals for the implementation or follow up phase.

Complete the last task to earn the badge

fitness understanding the industry...― decide what information you need to know to work with a...

Documents