five blessings from customer privacy · platforms rapid technology evolution bots & fake news...
TRANSCRIPT
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Five Blessings from Customer PrivacyTim HaydenFounder/CEOBrand + Trust Partners
Tracy ArringtonFounder/CEOBrand + Trust Partners
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BusinessTransformation
Impacts Every Cornerof
Your Brand
Globalization of Stakeholders &
Public Policymaking
Disparate Systems & Platforms
Rapid Technology Evolution
Bots & FakeNews
Changing Organizational
Structures
Convergenceof Comms +Marketing
Analyzing and measuring non-textual
content/UGC
Critical Business
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Transformation Trends
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1-to-112
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Hello [FIRSTNAME],
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Connect Understand Act
Find all the relevant data sources and work with a CDP to get everything in
one place
Use machine learning and data science to
understand what customers want most
Develop strategy, tactics, and execution to migrate to digital-first customer focus
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UGC, FTW!
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21 Norton Rose Fulbright May 23, 2019
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Shopping for a CDP
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* Established API connector portfolio
+ High cardinality/volume
+ IoT/machine and device data
+ Machine learning/predictive modeling
+ Cloud or on-premise?
+ Marketer friendly/UI
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Five Blessings from Customer PrivacyTim [email protected]@TheTimHayden
Tracy [email protected]@TracyArrington