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A PRESENTATION BY MICHELLE DAVIESWECLICK MEDIA

ad:tech5 DIGITAL IMPERATIVES FOR 2016

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1 - A story that matters

Stories are the glue that bring people together – only binding through emotion will define memories and the desire to contribute.

2 - Contextual experiences

The right product, to the right person at EXACTLY the right time.

3 - Mobile

Mobile will overtake desktop use – with apps consuming more time than ever before.

4 - AR, VR and Wearables

Engagement through interaction.

5 - SEO

Mobile, voice and structured data.

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5 digital imperatives for 2016

1. Tell stories that matter

2. Be contextual

3. Make mobile a priority

4. Play with cool stuff

5. Get a handle on search

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Thank you for listening.

Michelle Davies@sneakybeef@weclickmedia