Five Easy Steps To Getting Started

Social Media

o 15m people in the UK use Twittero Over 10m businessmen and women have profiles on

LinkedIno 33m people use Facebook at least once per montho LinkedIn (1st) and Twitter (2nd) are the best drivers of traffic

to your websiteo Nationally 65 per cent of traffic to all corporate websites

comes from LinkedIn

Some important stats

o It’s freeo Connection to a global network of potential customerso Keep your profile higho Keep up to date with what your competitors are doingo Target new recruitso Share your good news

Why use social media?

1) Choose a user name which reflects your business i.e. @LeanneLECC, @PeterleeBiz or @MecaPeterlee

2) In 160 characters describe your business3) Chose a profile picture and header image4) Get following people5) Start posting Tweets about your business - remember this is the free way to promote what you do

Five steps to Twitter

Examples of Twitter profiles

Examples of Twitter profiles

What to Tweet…

• News about your business• Recruitment• Links to and scans of media coverage• Your web address – encourage people to visit

it• Company offers• Attendance at regional events• Anything that will promote your business

What to Tweet…sharing links

Remember the #

• Hash tags are attached to any tweets which lots of people are talking about: ‘trending’

• This could be a national event or programme – #GNR2014 #XFactor #Scotland

• Are also used for industry sectors, for example #manufacturing #engineering #automotive

• People interested in these areas will see them and share them

What’s trending today???

o Increased traffic to your website (Google Analytics)o More followers on Twitter/re-tweets of posts you’ve sharedo Connection invitations and likes and shares of posts on

LinkedIno Twitter Analytics (My Week on Twitter)

How to know if it works??

My Week on Twitter

Don’t put it off – social media will support your business growth.

If you are interested in learning more about it or would like help in getting started, contact myself, Valda or Joanne Urquhart-Arnold at Business Durham:

Business Durham workshops

Or please feel free to contact us directly...

What Next

Thank YouQuestions?