Five marketing mistakes you might be making in your business

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au

Is your marketing as effective as it should be?

Perhaps it could be better?

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Remember that no business is perfect

When it comes to marketing

it can be easy to make

mistakes

Here are five of the most common ones

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Changing service providers or suppliers without a plan

mistake 1.

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Unplanned changes can cause disarray

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You might need to backtrack on your marketing plans

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or face unexpected delays

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If you are thinking about changing

suppliers or providers

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Create a transition plan

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Make sure everyone

knows what is going on

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particularly who is responsible for what

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Providing unclear briefs or instructions

mistake 2.

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Marketing projects often

involve a team of people

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Unclear instructions can lead

to misunderstandings

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

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and work that doesn’t quite meet requirements

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Giving detailed instructions means

everyone gets it right first go

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And saves you time and money

$ $ $ $ $ $ $ $ $ $

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Last minute changes of plan

mistake 3.

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Changing your focus without

warning can cause frustration

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waste time and money

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and lead to a rush job

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Rushed marketing is not going to be as

effective as well planned marketing

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Think before you make changes

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and plan how you will make the transition

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Not having a big enough marketing budget

mistake 4.

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Skimping on necessary costs is a

bad idea

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In marketing you often

get what you pay for

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Cheap and unprofessional marketing materials

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will make your business look cheap

and unprofessional

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Work out what expenses

are essential to your strategy

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and allow enough in your budget to meet them

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Delays in approving projects

mistake 5.

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Taking too long to provide funds

or approval for key projects

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means

unnecessary delays

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If projects fall far behind their deadlines

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you might miss out on

valuable opportunities

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You waste time and money

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And your team can get frustrated

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Make sure you have a

timely approval process

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Get your marketing working

for you as soon as possible

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Addressing ongoing marketing issues is key

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to business success

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It may not take as many

changes as you think

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to start seeing improved results

from your marketing

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au