five perspectives on innovation by aaron houssian (pinc 2011)
DESCRIPTION
We present 5 perspectives of Innovation, The paper itself is at http://designingforexperience.com/wp-content/uploads/2011/01/Five-Perspectives-on-Innovation-Houssian-et-al-Participatory-Innovation-2011.pdfTRANSCRIPT
Five Perspectives on InnovationPresented by Aaron Houssian
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Intro & The Study User
Organization
Innovator
Conclusion
Idea
Technology
Hi, I’m Aaron HoussianPhD Candidate at Delft University of
TechnologyMarie Curie Fellow at Philips ResearchSituation of Research: First study of
FellowshipGoal: General understanding of innovation
from an individual’s point of view i.e. “on the ground.”
Target Organization & Study DetailsMulti-national technology company
22 ParticipantsRange of levels and divisions±1 hour
What IS innovation?Bringing a new product, service, or experience
to market.
Transcribe
Participatory Analysis• 1 interviewee and
researchers from target organization read transcripts
• Pick quotes, put them on “statement cards”
Participatory Analysis• Everyone reads cards• Cards are put into affinities• Affinities connected• Affinities from groups
combined
Re-analyze
Central Question
How do people understand innovation?
Focused Analysis• Set aside data that does not directly
relate to a “how people understand innovation”
• Dig back into the data for additional quotes
Analysis
Results
user
innovator
idea
organization
technology
The Five Perspectives
Decision & Action
innovator
DualityPassion
I am concerned about radical innovation
Want to work with others
Frustration
Others do not seem to be as concerned
Can be difficult
innovator
Control is Desired
innovator
Getting your innovation “to land”
innovator
Abstract, focused on an object (instead of people)
idea
Look for opportunity
Fuzzy Front end
Brainstorm Set priorities
R&D
Transfer Development
Marketing
Launch!
Newness & Originality
idea
Ideas can come from anywhere!
idea
Convergence of ideas
idea
User Perspective
Users
Consumers
People
Markets
user
Find a HUMAN problem, solve it: Solution Centered
Marketing Research
Developmental
Psychology
User-centered Design
Participatory Design
Sociology Market Analysis
user
Technology Perspective
technology
Expertise
technology
Shotgun Approach
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technology
IP & Standards
technology
OrganizationPerspective
Process Budget
organization
Stage gatingBringing Process & Budget together
organization
Process
Control
Independence
organization
Budget
organization
user
innovator
idea
organization
technology
Fragmented
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Connections
user
innovator
idea
organization
technology
Seeing past boundaries
Thank You!Questions Welcome
AARON HOUSSIANDelft University of TechnologyPhilips [email protected] ALIAKSEYEUPhilips [email protected] LAUCHERadboud University
[email protected] VAN DE SLUISPhilips [email protected] JAN STAPPERSDelft University of [email protected]
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