five simple tips to get more from facebook events

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Page 1: Five Simple Tips to Get More From Facebook Events
Page 2: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Agenda

1) Create the event with your Page

2) Update your cover image

3) Show faces of those who’ve RSVD’d

4) Include link for tickets

5) Encourage new registrants to RSVP

Page 3: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Create the event with your page

Create the event with your

Page, unless the event is

intended for a Facebook Group.

Page 4: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Promote event with cover images

Use your cover image to promote events. Don’t forget the link!

Page 5: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Show RSVPs to leverage social proof

Show RSVPs to leverage social proof. People want to know

who else is going

Page 6: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Include a link to register

Don’t forget the link to register!

Page 7: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Encourage registrants to RSVP to the FB event

Encourage new registrants to register

Set up drip campaign for new event

registrants that includes a call-to-

action to RSVP to the FB event.

This automatically creates word-of-

mouth marketing on Facebook.

Page 8: Five Simple Tips to Get More From Facebook Events

johnhaydon.com

Five Simple Tips To Get More From Facebook Events

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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