five steps to launching amazing facebook promotions
DESCRIPTION
From a webinar held on May 8, 2013 by GroSocial. Learn the five key steps to launching amazing Facebook promotions that generate likes, leads, and a love of your brand on Facebook.TRANSCRIPT
Five Steps to Launching Amazing Facebook Promotions
•Founded in 2010
•Based in Northern Utah
•35,000+ SMBs using our platform
•Seasoned social media marketers
Facebook Promos
•Simple Sweepstakes
•Photo Contests
•Video Contests
•Like/Fan-Gates
•Quizzes
Why Run a Promo?
Facebook is BIG!
also...
Why run a Promo?
•They work!
•Consumers expect it from you
•Your competition is stiff
•They’re fun & memorable
Step #1
•Promo Duration
•Keep it to 10-14 days
•TRUST ME!
Step #2
•Make the giveaway item good
•Universally interesting
•Targeted (but not over-the-top)
•Be as generous as you can
Step #3
•Require a like, email, and share
•Get the “subscriber”
•Get the “lead”
•Get the “virality”
Step #4
•Play on TRENDS
•Holidays
•Local trends/events
•Seasons
Step #6 (BONUS) :)
•Do them often
•Often = FUN
•More people will expect it from you
•Give people a reason to come back
A few tips
•Use a 3rd party app
•Keep it simple
•Clear call-to-action
•FEWEST steps possible
•Image-heavy, light on text
How to go viral
•Incentivize sharing
•Visual content
•Play on emotions (kids, pets, sex...)
Need some help?
GroSocial Kickstart
• Group Social Media Training Sessions
• Includes graphic design (tabs, promos, etc.)
• Ongoing dedicated support resources
www.grosocial.com/pages/socialmediatoday
QUESTIONS?
www.grosocial.com/pages/socialmediatoday